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Skills

  • Brand-building strategies
  • Process improvement
  • Intuit QuickBase
  • Audience Segmentation and Personalization
  • Customer service
  • Data-driven decision making
  • Organization
  • Tactical planning
  • Team building
  • Internet and E-mail Marketing 

Work Experiences

  • Accomplished this within several months.
  • Increased the procedure segment product margin by 9% for Boston.
  • Drove national marketing strategies to maximize outreach and secured branded product sales.
  • Devised strategies for achieving goals and capitalizing on new opportunities.
  • Used industry trends and competitive analyses to boost the effectiveness of my marketing campaigns.
  • Achieved a 35% boost in affiliate-driven sales.
  • Developed and implemented optimal sales strategies to meet commercial objectives in all markets.
  • Provided strategic support to senior management, including detailed analysis of new business opportunities, as well as consolidating current business and strengthening relationships with process customers.
  • Strengthened product branding initiatives by creating communication campaigns, promotional materials, market intelligence data, and databases for the Chicago market to increase reach.
  • Increased framework business sales by 10% in 18 months.

Summaries

  • Lean certified
  • Forecaster, project manager, and planner with extensive Miscellaneous experience and strong communication skills.
  • Procedure and program have a proven track record.
  • Budget management in program settings and stakeholder engagement in quality assurance settings.
  • Strong technical skills and experience in risk assessment.
  • Multilingual and fluent in French and Portuguese, with a strong grasp of cultural differences.
  • Power BI and Adobe Creative Suite experts with exceptional interpersonal skills.
  • Miscellaneous student seeking hands-on experience through an internship in risk assessment.
  • Communicative and team-oriented, with Workday expertise.
  • Senior Online Marketing Manager is a hardworking and dependable Senior Online Marketing Manager who excels at strategic planning and process improvement.

Accomplishments

  • Exceeded KPIs by implementing proactive SEM strategies, which resulted in a 29% growth in conversions within the first six months.
  • Integrated marketing automation tools like Asana, leading to a 56% increase in overall email open rates and engagement.
  • Established detailed performance metrics and attribution models for multi-channel campaigns, producing a 59% better forecasting accuracy.
  • Designed a complete, end-to-end digital marketing strategy for QuickBooks, growing market share by 54% within one year.
  • Formulated and led a data-rich social media advertising strategy that increased click-through rates by 75% within one year.
  • Led a company-wide PPC campaign audit, identifying and eliminating underperforming keywords, saving the company $2 in monthly ad spend.
  • Decreased cart abandonment by 58% through the refinement of checkout processes and targeted email reminders.
  • Orchestrated the redesign of eCommerce landing pages, enhancing UX/UI and increasing average session duration by 74%.
  • Executed a remarketing strategy across Google Ads and Facebook Ads, driving repeat purchases that raised revenue by $16/quarter.
  • Facilitated a ServiceNow-driven A/B testing initiative, optimizing landing pages and improving conversion rates by 16%.

Affiliations

  • Certified in Google Analytics through the Google Marketing Platform and active participant in the Google Partners community.
  • Joined the Strategic Sales and Marketing Association, focusing on cross-functional marketing leadership development.
  • Active participant in the HubSpot User Groups (HUG) community to streamline CRM integration and improve lead nurturing workflows.
  • Keynote speaker at the Brand Marketing Summit in Austin, discussing growth hacking and user-centric brand messaging.
  • Google Ads Certified since 2017; member of various focused study groups for continuous Google campaign performance optimization.
  • Communications Lead for the National Association of Marketing Professionals (NAMP) local chapter, contributing to best practice case studies.
  • Member of the Affiliate Marketing Professionals Network, collaborating on partnership strategies for enhanced affiliate marketing programs.
  • Certified Affiliate Marketing Professional through the Performance Marketing Association and active in monthly marketing forum webinars.
  • Part of the Social Media Marketing Association (SMM), leading digital transformation initiatives in online communities.
  • Attended the Search Engine Expo (SEEXPO) to stay updated on the latest changes in SEO and SEM algorithm tactics.

Certifications

  • CompTIA Security+
  • Google Tag Manager Certification
  • Certified Business Analysis Professional (CBAP)
  • Certified Digital Marketing Professional (CDMP) - 2018
  • Bing Ads Accredited Professional Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • SHRM Certified Professional (SHRM-CP)
  • Facebook Certified Digital Marketing Associate
  • Marketo Certified Expert (MCE)
  • Funnel Optimization Certified Practitioner

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