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Skills

  • Team building
  • Content Strategy Development
  • Project organization
  • Customer service
  • Operational improvement
  • Articulate communications
  • A/B testing for content performance
  • Organization
  • Content localization for international markets
  • Content management and organization

Work Experiences

  • Conducted in-depth performance analysis of content assets.
  • Collaborated across departments.
  • Looked for industry trends on social media and through online sources.
  • Authored cornerstone content pieces.
  • Collaborated across departments to produce over 15 pieces of high-quality content each quarter, aligned with Boston's marketing objectives.
  • Achieved a 69% lift in brand sentiment.
  • Aligned with marketing campaigns.
  • Built connections with influencers.
  • Worked with Senior Content Manager on the development of category content while adhering to the brand's marketing and messaging strategies.
  • Authored content playbooks.

Summaries

  • Boosted SEO performance.
  • Adept at driving content projects from conception to execution.
  • Senior Content Manager is a multi-talented Senior Content Manager who is consistently rewarded for planning and operational improvements.
  • Collaborative Senior Content Manager.
  • Expert at maintaining and cultivating key client relationships and business partnerships.
  • Analytical and performance-driven Senior Content Manager known for data-driven decisions that boost SEO performance and increase organic traffic by 40% through expert keyword research and content planning.
  • Adept at managing A/B testing.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Adept at monetizing content.
  • Achieved 49% efficiency improvements.

Accomplishments

  • Oversaw the creation of QuickBooks content and managed editorial operations, increasing unique page views by 9.
  • Documented and resolved system which led to standard.
  • Optimized the blog content strategy, driving 3 visits per month and improving conversion rates by 56%.
  • Worked alongside product marketing to develop thought leadership content that improved lead generation by 40% within one year.
  • Led a competitive content analysis project, leading to a 36% increase in market share by fine-tuning the content strategy.
  • Analyzed web traffic and engagement data via standard, providing insights that supported iterative improvements in content strategy.
  • Developed a content auditing system that identified underperforming assets, leading to a 25% boost in SEO rankings after revisions.
  • Collaborated with cross-functional teams to create high-impact landing pages, driving a 43% boost in visitor engagement.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Directed a team of content creators, editors, and strategists for a successful product launch that contributed to 75% sales growth.

Affiliations

  • Member, Digital Content Leaders Community
  • Association for Supply Chain Management (APICS)
  • American Marketing Association (AMA)
  • Content Research & Analysis Contributor, Market Research Society (MRS)
  • Freemason
  • Digital Marketing Institute (DMI)
  • Jaycees
  • Member, Association of National Advertisers (ANA)
  • Affiliate of Public Relations Society of America (PRSA)
  • Affiliate Member, International Content Marketing Forum

Certifications

  • Google Tag Manager Fundamentals Certification
  • Project Management Professional (PMP) Certification - Cedar Works
  • Google Certified Professional Cloud Architect
  • Facebook Certified Creative Strategy Professional
  • Yoast SEO for Beginners Certification
  • Inbound Marketing Certification by HubSpot Academy
  • Search Engine Optimization (SEO) Certification by SEMrush Academy
  • Facebook Blueprint Certification for Marketing Science
  • Email Marketing Certification by HubSpot Academy
  • Agile for Marketing Teams Certification Ironclad Systems

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