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Skills

  • A/B Testing for Ad Campaigns
  • Customer service
  • Ad development
  • Project organization
  • Supervision
  • SAP expertise
  • Negative keyword list management
  • Relationship development
  • Keyword optimization
  • Communications

Work Experiences

  • Conducted A/B testing of ad copy, leading to a 75% performance improvement in click-through rate for Asana promotional campaigns.
  • Looked for industry trends on social media and through online sources.
  • Achieved results within several months.
  • Built custom dashboards in Adobe Creative Suite to provide real-time insights on search performance, improving cross-functional visibility of SEM efforts.
  • Collaborated closely with the content team to create over 18 high-value blog posts, leading to a 53% increase in organic search impressions in 2016.
  • Effective SEO strategies were created, implemented, and updated by me.
  • Aligned paid and organic search strategies.
  • Built custom dashboards in Salesforce.
  • Achieved 38% growth in organic traffic from mobile devices.
  • Achieved a 25% higher return on ad spend for standard.

Summaries

  • Achieved zero loss in rankings.
  • Achieved up to 47% improvement in search rankings.
  • Contributed to 67% performance increases.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the metric business.
  • Conducted A/B testing for ad copy.
  • Adept Search Engine Analyst with the ability to scale PPC strategies, delivering a 73% increase in overall ad performance as part of integrated marketing efforts.
  • Boosted organic rankings by 61%.
  • Analytical expert in ROAS reporting, consistently achieving high returns on ad spend through effective bid strategy management and competitor insights.
  • Developing, revamping, and strengthening campaigns to drive revenue growth are among the accomplishments.

Accomplishments

  • Conducted A/B testing on ad creatives and landing pages, improving conversion rate by 27% and decreasing cost per lead by 6.
  • Collaborated with development team to implement mobile-first design elements, improving mobile traffic by 57% year-over-year.
  • Monitored social media trends to inform seasonal paid search campaign adjustments, resulting in a 15% lift in engagement metrics.
  • Implemented an aggressive link acquisition strategy that increased high-quality backlinks by 5, improving Google's trust metrics and boosting overall rankings.
  • Coordinated an international PPC/SEM campaign rollout, resulting in a 38% increase in global search impressions and a rise in conversions by 11%.
  • Used advanced analytics tools to extract insights from Asana, optimizing bids and achieving a 40% improvement in paid search ROI.
  • Collaborated with team of 3 in the development of program.
  • Successfully managed a Google Shopping campaign for 6 product categories, delivering a 12x increase in ROAS (Return on Ad Spend).
  • Managed a Google Search Ads account for a major client, optimizing campaigns to reduce Cost Per Acquisition (CPA) by 45% over 6 months.
  • Resolved product issue through consumer testing.

Affiliations

  • International Association of Administrative Professionals
  • SEO Optimization Guild
  • Online Marketing Professionals Resource Group
  • National Digital Strategy and Web Analytics Group
  • Google Analytics Certified Partner Program 2018
  • International Council of Nurses
  • Search Marketing Professionals Society of America
  • Jaycees
  • Interactive Advertising Bureau (IAB)
  • Digital Performance Tracking Association

Certifications

  • SQL for Data Science Certificate Course Microsoft Excel
  • Cisco Certified Internetwork Expert (CCIE)
  • Google Mobile Sites Certification
  • Google Sheets for Data Analysis Certification
  • Google Ads Search Certification
  • Google Certified Professional Cloud Architect
  • Advanced Google Analytics Certification
  • Certified A/B Testing and Experimentation Specialist Asana
  • SHRM Certified Professional (SHRM-CP)
  • CompTIA Network+

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