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Skills

  • Product development
  • Process improvement
  • First Aid/CPR
  • Go-to-Market Strategy Formulation
  • PeopleSoft
  • Public and media relations
  • Method equipment
  • CRM system proficiency
  • Budgeting and Allocation 
  • P&L Management

Work Experiences

  • Achieved results within one year.
  • Achieved a 74% cost savings by optimizing logistics for trade marketing materials and in-store displays.
  • Built partnerships with distribution channels.
  • Achieved a 83% sales increase.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Analyzed competitor activity and devised pricing strategies that increased product margin by 72%.
  • Analyzed trade marketing program performance.
  • Achieved a 85% rise in campaign effectiveness.
  • Increased Jira sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.

Summaries

  • Leader who is detail-oriented, attentive, and decisive.
  • Achieved 23% cost savings.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Adept at driving digital and in-store trade campaigns.
  • Achieved $3 in incremental profit gains.
  • Strengths in client relations and cross-functional collaboration backed up by Miscellaneous training.
  • National Trade Marketing Manager is a proactive and innovative National Trade Marketing Manager with 5 years of experience converting sales leads and managing multiple territories.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Adept at driving digital and in-store trade campaigns, delivering a 63% click-through rate increase and broadening consumer engagement through targeted marketing efforts.
  • Achieved sales uplifts of over 58% in the Tableau category.

Accomplishments

  • Monitored evolving market trends and competitor tactics, providing actionable insights that led to a 58% increase in competitive edge.
  • Managed alignment between trade teams and supply chain, reducing stock availability issues during peak promotional periods by 30%.
  • Documented and resolved initiative which led to process.
  • Harnessed real-time data to refine promotional strategies, increasing campaign efficiency by 50% across 18 regions.
  • Reduced customer acquisition costs by 35% by leveraging digital trade marketing techniques and selective targeting mechanisms.
  • Formulated successful cost-saving initiatives in partnership with vendors, reducing overall trade marketing spend by 17%.
  • Optimized in-store merchandising strategies across 12 retail partners, producing a 50% boost in product visibility.
  • Enhanced retailer relationships through targeted loyalty programs, improving reorder rates by 35% within process.
  • Delivered year-over-year growth of 44% by aligning trade marketing strategies with the company’s overarching business objectives.
  • Resolved product issue through consumer testing.

Affiliations

  • International Council of Nurses
  • Lions Club
  • Freemason
  • National Retail Federation (NRF)
  • Global Advertising Lawyers Alliance
  • Society for Marketing Professional Services (SMPS)
  • Trade & Channel Marketing Society
  • Project Management Institute
  • International Trademark Association (INTA)
  • National Association of Wholesaler-Distributors (NAW)

Certifications

  • Digital Marketing Analytics Certification - initiative / 2015
  • Certified Trade Marketing Professional (CTMP) Beacon Labs - 2024
  • First Aid/CPR Certified
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Business Analysis Professional (CBAP)
  • Certified SAP Sales & Distribution Module Consultant Salesforce 2016
  • Certified Event Marketing Strategy Professional - Event Marketing Institute 2021
  • Certified Public Accountant (CPA)
  • Retail & Shopper Marketing Certification - INSEAD 2019
  • Certified Digital Marketing Professional (CDMP) - Harbor & Co. 2022

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