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Skills

  • Market trend analysis
  • Potential client identification
  • Cold calling
  • B2B sales
  • Portfolio Management
  • CRM Systems
  • Client churn reduction strategies
  • Order management
  • Cross-functional team leadership
  • Client relationship management

Work Experiences

  • Organized company files and created support system to decrease workload and increase productivity of account managers.
  • Spoke with clients in person and over the phone to get feedback on the services they had purchased.
  • Achieved a 64% growth in quarterly sales revenue.
  • Planned and led 7 training sessions to support the professional development of the sales team and the reinforcement of sales goals.
  • Exceeded quota by 14% by generating $6 in sales during 2015.
  • Collaborated with finance to develop client engagement strategies.
  • Closed contracts worth $3.
  • Achieved a 46% client retention rate.
  • Achieved a 18% improvement in customer engagement metrics.
  • Achieved improvement in brand recognition.

Summaries

  • Retail Advertising Account Executive with 12 years of successful quality assurance and vendor management experience.
  • Quickly recommend options to customers to assist in meeting market reach goals.
  • Passionate Advertising Sales Executive with a track record of building strong sales pipelines, exceeding sales targets, and cultivating long-term relationships.
  • Achieved a client retention rate of 81% year-over-year.
  • Analytical thinker and revenue growth strategist, skilled in identifying opportunities within market trends that consistently drive 50% growth for B2B clients.
  • Ability to process and track sales orders using CRM.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Retail Advertising Account Executive is a hardworking Retail Advertising Account Executive who is known for providing excellent customer service and client retention.
  • Achieved 56% sales growth for key accounts.
  • Analytical thinker and revenue growth strategist.

Accomplishments

  • Implemented multi-channel campaigns that combined digital and traditional media, delivering a 53% improvement in ad visibility across retail segments.
  • Analyzed quarterly ad performance for 18 retail clients, providing insights that led to a 61% increase in CTR and a $14 revenue uplift.
  • Documented and resolved procedure which led to standard.
  • Successfully developed and launched auto-targeted retail ad packages, contributing to a 45% growth in quarterly sales revenue.
  • Negotiated multi-year advertising contracts, yielding a 56% reduction in yearly ad spend while boosting performance on major campaigns.
  • Developed and implemented revenue forecasting models that identified key growth areas, contributing to a 56% increase in projected ad sales.
  • Achieved 71% growth in advertising sales for Miscellaneous clients by introducing profitable, long-term ad packages targeting niche markets.
  • Revamped performance review processes across client accounts, resulting in 84% better campaign optimization efficiency over 18 months.
  • Resolved product issue through consumer testing.
  • Partnered with external vendors, securing premium ad placements for clients, resulting in a 57% increase in overall ad impressions over several months.

Affiliations

  • American Institute of Graphic Arts (AIGA)
  • American Advertising Federation (AAF)
  • Lions Club
  • Society of Human Resource Management
  • Ad Club of Austin
  • National Communication Association (NCA)
  • Interactive Advertising Bureau (IAB)
  • American Society of Safety Professionals
  • Out of Home Advertising Association of America (OAAA)
  • Association of Information Technology Professionals

Certifications

  • CompTIA A+ Technician
  • Amazon Advertising Sponsored Ads Accreditation
  • Professional Certified Marketer (PCM) in Digital Marketing – AMA
  • Certified Strategic Account Manager (CSAM) – Strategic Account Management Association (SAMA)
  • Digital Analytics Fundamentals – Google Analytics Academy
  • Certified Brand Strategist (CBS) - Brand Establishment
  • SHRM Certified Professional (SHRM-CP)
  • CompTIA Security+
  • Cisco Certified Network Associate (CCNA)
  • CompTIA Network+

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