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Skills

  • Risk management processes and analysis
  • Team management
  • Process improvement
  • Clerical support
  • Team building
  • Operational improvement
  • Document scanning
  • Data entry
  • Program equipment
  • Business correspondence

Work Experiences

  • Boosted media exposure by 55%.
  • Championed new PR technologies and platforms.
  • Created boardroom and courtroom multimedia presentations that included video and text-synced depositions for better understanding.
  • Solved framework issues, improved operations, and provided excellent customer service.
  • Achieved 17 major media placements.
  • Achieved 15 shares across digital media platforms.
  • Double-checked the data's accuracy and integrity.
  • Assisted various business groups with document organization and dissemination during acquisitions.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Transported QuickBooks to three years customer locations.

Summaries

  • Achieved a 51% improvement in media reception.
  • Design and development of successful method embedded software applications in the past.
  • Public Relations Assistant with 18 years of successful strategic planning and client relations experience.
  • Public Relations Assistant is a multi-talented Public Relations Assistant who is consistently rewarded for planning and operational improvements.
  • Applied strategic planning skills.
  • Team player who excels at collaborating with hardware and software experts to create a cohesive and successful design.
  • Authors speeches, press releases, and marketing materials with ease.
  • Knowledgable in a variety of design and testing methodologies.
  • Working with Agile and Scrum methodologies to meet project milestones within specified timeframes is a strong suit.
  • Boosted engagement.

Accomplishments

  • Generated over 7 comprehensive media reports per quarter, providing actionable insights to senior leadership.
  • Facilitated 18 press conferences, organizing logistics for up to 4 attendees, garnering extensive media attention.
  • Utilized HubSpot to track and measure key PR metrics, improving reporting accuracy by 80%.
  • Earned recognition for increasing press release efficiency, reducing approval times by 34%.
  • Collaborated with cross-departmental teams to produce and distribute press releases, securing coverage across 9 media platforms.
  • Achieved a 56% growth in social media followers by spearheading tailored content strategies targeting key demographics.
  • Managed a social media content schedule, resulting in a 78% growth in follower engagement within three years.
  • Resolved product issue through consumer testing.
  • Planned and executed high-profile product launch events that exceeded expected media coverage by 24%.
  • Handled 13 weekly media inquiries and strategically crafted responses, maintaining positive public perception.

Affiliations

  • Online News Association (ONA)
  • Media Relations Council (MRC)
  • Public Relations Society of America (PRSA)
  • Women in Public Relations (WPR) Atlanta
  • Young Professionals Network (YPN) within framework
  • National Association of Social Workers
  • Association for Women in Communications (AWC)
  • International Public Relations Network (IPRN)
  • International Association of Business Communicators (IABC)
  • National Association of Government Communicators (NAGC)

Certifications

  • Executive Communications Certification – Brightline
  • SHRM Certified Professional (SHRM-CP)
  • Advanced Social Media Strategy (ASMS) - method
  • Media Relations Certification – Summit Group
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Influencer Marketing Strategy Certificate - Meridian
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Crisis Communication Planner (CCCP) – Institute for Crisis Management
  • Salesforce
  • Certificate in Media Production – Harbor & Co.

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