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Skills

  • Keyword research and implementation
  • Team collaboration
  • Content-first email campaign strategies
  • Staff leadership and supervision
  • Client/vendor relationship management
  • Key performance indicator (KPI) reporting
  • Communications
  • Content lifecycle management
  • Influence and persuasion in marketing
  • Content approval workflow optimization

Work Experiences

  • Contributed to overall growth by 72% in customer acquisition.
  • Achieved a system-wide increase in engagement of 82% %.
  • Actively maintained a content repository in Power BI.
  • Contributed to achieving 16% growth in organic search traffic.
  • Coordinated the creation and delivery of 10 marketing campaigns, contributing to overall growth by 37% in customer acquisition.
  • Actively maintained a content repository in Microsoft Excel, promoting knowledge sharing and increasing team efficiency by 49%.
  • Collaborated with category customers to determine their needs and deliver process service.
  • Collaborated with copywriters and designers.
  • Am collecting information about promotions from various sources.
  • Looked for industry trends on social media and through online sources.

Summaries

  • Achieved 24% growth in organic traffic month over month.
  • Adept at maintaining brand integrity.
  • Adaptable Content Coordinator with strong expertise in managing multi-channel content strategies, from social media to email marketing, consistently delivering measurable growth results.
  • Boosted audience engagement by 30%.
  • Achieved minimum downtime of just 9 hours.
  • Collaborated effectively with cross-functional teams.
  • Expert communicator with a track record of working well with multidisciplinary teams and contract professionals.
  • Trained in leadership and with a meticulous eye for details such as scheduling and proofreading.
  • Collaborated across multiple departments.
  • Achieved a 53% rise in click-through rates.

Accomplishments

  • Organized, coordinated, and promoted a webinar series, driving a 16% growth in qualified leads for sales teams.
  • Implemented a social media strategy in collaboration with product that increased follower engagement by 46%, and boosted conversions by 14.
  • Improved the internal content repository process by migrating detailed assets to system, increasing team productivity by 64%.
  • Spearheaded a content repurposing campaign which reduced content production time by 9 hours and maximized existing resources, increasing marketing ROI by 18%.
  • Resolved product issue through consumer testing.
  • Created comprehensive editorial calendars, allowing for streamlined content creation processes and ensuring 85% on-time delivery.
  • Identified and addressed content gaps based on user feedback, resulting in a 19% improvement in overall website user experience.
  • Authored and edited weekly newsletters that directly resulted in a 79% subscription growth.
  • Managed content lifecycle for 16 of marketing campaigns, reducing production time by 83% and eliminating costly bottlenecks.
  • Collaborated with cross-functional teams to curate, develop, and publish 9+ articles monthly, increasing audience engagement by 20%.

Affiliations

  • Association for Media and Publishing
  • Association for Supply Chain Management (APICS)
  • American Medical Informatics Association
  • Certified Content Marketing Specialist (CMMS) standard
  • Association of American Publishers (AAP) Member
  • Search Engine Optimization (SEO) Certification via Brightline
  • Content Strategy Alliance (CSA)
  • National Association of Independent Writers and Editors (NAIWE)
  • Society of Women Engineers
  • Institute of Internal Communication (IoIC) Affiliate

Certifications

  • Salesforce
  • Adobe Certified Professional in Adobe Analytics
  • Facebook Blueprint Certification
  • Ahrefs SEO Certification
  • ServSafe
  • Cisco Certified Internetwork Expert (CCIE)
  • Google Analytics Individual Qualification (GAIQ)
  • Certified Social Media Marketing Expert - Hootsuite Academy
  • Project Management Professional (PMP)
  • Advanced Google Analytics Certification

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