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Skills

  • Media Query Response Optimization
  • Digital content creation
  • AP Style Writing Proficiency
  • Media Outreach Campaigns
  • Internal News Summaries
  • PR Crisis Response Strategy
  • Media Relations Management
  • Formatting Press Materials for Web and Print
  • Executive Speech Writing Support
  • Media Tracking and Monitoring

Work Experiences

  • Coordinated with Boston-based journalists.
  • Conducted follow-ups and relationship-nurturing with press contacts post-events, enhancing coverage and securing Excellence Award recognition.
  • Conducted 14 interactions with high-profile media.
  • Created bi-weekly media reports using tracking tools, providing critical insights that increased response time to press queries by 41%.
  • Coordinated interviews.
  • Compiled fact sheets on key company milestones.
  • Achieved 67% higher media reach.
  • Created digital press kits for QuickBooks.
  • Created infographics and press materials.
  • Contributed to 7% growth in press kit downloads.

Summaries

  • Contributed to the creation of 16 high-performing feature articles.
  • Delivered measurable results.
  • Collaborated with PR teams.
  • Achieved extensive media coverage valued at $12.
  • Achieved a 23% improvement in messaging consistency across marketing.
  • Conducted national media outreach campaigns.
  • Created executive talking points.
  • Applied in-depth knowledge of the media landscape.
  • Coordinated multiple interviews for executive teams.
  • Aiming to contribute strong communication skills to Meridian.

Accomplishments

  • Executed effective media outreach leading to Outstanding Service Award recognition from major industry organizations, improving brand visibility.
  • Compiled and proofread media statements to ensure accuracy and consistent messaging before distributing them publicly.
  • Utilized time-sensitive task management to ensure all press materials were delivered well before media deadlines.
  • Achieved a consistent open rate of above 65% for press-targeted email marketing campaigns, resulting in 17 additional media pickups.
  • Provided after-action reports evaluating the success of PR outreach campaigns, ultimately leading to a refined strategy for future initiatives.
  • Enhanced press coverage for process by nurturing relationships with media contacts via informal follow-ups, increasing mentions by 69%.
  • Assisted in organizing press tours for Boston-based journalists during process, resulting in 13 media placements across key outlets.
  • Assisted in press kit creation for category, ensuring branding was accurate and messaging aligned with corporate goals.
  • Coordinated key press materials across quality assurance and data analysis teams, ensuring appropriate message alignment for standard.
  • Created bi-weekly media monitoring reports using Salesforce, offering key performance insights and increasing news coverage volume by 42%.

Affiliations

  • Co-organizer for the 2021 PRSA local chapter conference focused on emerging technologies in media tracking and distribution.
  • Attended the Annual Media Relations Conference, focused on honing media kit creation and distribution skills.
  • Volunteer media coordinator for metric, fostering community and press relationships.
  • Presented at the PR Bootcamp webinar, teaching professionals how to build lasting relationships with key media outlets.
  • Certified in Social Media Management from initiative, enhancing proficiency in creating engaging, brand-aligned content.
  • Member of the International Association of Business Communicators (IABC), attended seminars on effective press release strategies.
  • Active participant in the Global PR and Media Innovation Forum, focusing on integrating cutting-edge tech into communication strategies.
  • Enrolled in an AP Style Writing Workshop through Beacon Labs, aimed at refining editorial accuracy within press copy.
  • Enrolled in the Advanced Public Speaking workshop offered by Vantage, preparing for interviewer and press briefings.
  • Recipient of the 2015 Media Relations Award from Brightline, recognizing outstanding work in press outreach.

Certifications

  • Certified Speech Writer for Executives - Beacon Labs
  • Project Management for Communications Professional Certification - Project Management Institute (PMI)
  • Crisis Communications Planning Certification - PRSA
  • Public Affairs and Strategic Communication Certificate - initiative
  • Press Office Management and Communications Diploma - Ironclad Systems
  • Digital PR and Online Crisis Management Certificate - system
  • Certificate in Public Relations Strategy and Execution - Meridian
  • Media Law and Ethics Certificate - system
  • Certified Media Relations Professional (CMRP) - Public Relations Society of America (PRSA)
  • Certified Public Information Officer (PIO), Federal Emergency Management Agency (FEMA)

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