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Skills

  • Social media content creation
  • Proofreading and editing
  • Trend Research and Insights Gathering
  • Content Management Systems (CMS) Knowledge
  • Stakeholder relationship building
  • Crisis Communication Preparedness
  • Storyboarding
  • Media Pitching
  • Client Reporting
  • Event coordination

Work Experiences

  • Collaborated with digital marketing team.
  • Conducted talent interviews.
  • Built relationships with 4 new media partners.
  • Coordinated media junkets and talent interviews, fostering over 16 in earned media value from the campaign.
  • Wrote articles in the field of marketing and public relations.
  • Contributed to brainstorming sessions for campaigns.
  • Coordinated media junkets.
  • Acted as a liaison between clients and media outlets during event coverage, securing 4 strategic partnerships.
  • Achieved 18 social media shares.
  • Created comprehensive competitor analysis reports.

Summaries

  • Adaptable Public Relations Intern with a passion for media pitching, generating successful stories for 16 outlets. Well-versed in media campaign analysis and driving reach up by 31%. Strong team collaboration experience.
  • Crafted strategic PR recommendations.
  • Crafted speeches.
  • Collaborative PR Intern with success in monitoring CSR campaign results.
  • Assisted with press releases.
  • Achieved organic growth of 31%.
  • Crafted talking points for executive speeches.
  • Coordinated product launches.
  • Boosted outreach efficiency by 84%.
  • Contributed to 11 media partnerships.

Accomplishments

  • Maintained and updated media contact databases resulting in a 79% improvement in outreach efficiency.
  • Prepared bi-weekly media reports for clients, summarizing key coverage metrics and identifying potential PR opportunities.
  • Conducted influencer discovery using relevant tools, identifying 10 potential content creators for a niche promotional campaign.
  • Supported the design of interactive content for influencer-led campaigns, increasing engagement metrics by 74%.
  • Organized influencer research and outreach campaigns that resulted in collaboration with 9 key influencers, expanding brand reach.
  • Wrote and edited internal newsletters using AP Style, improving employee engagement by 24%.
  • Initiated partnerships with local influencers, leading to a 40% uptick in regional brand mentions in the Denver market.
  • Assisted in writing AP Style press releases, achieving a 48% increase in media pickup for product announcements.
  • Coordinated and tracked PR campaign performance metrics, producing quarterly reports with insights for future optimizations.
  • Facilitated media training sessions for clients, providing guidance to improve public speaking and interviews performance.

Affiliations

  • Participant, Corporate Social Responsibility (CSR) Roundtables 2023 – engaged in discussions highlighting impactful CSR initiatives.
  • Affiliate, Global Alliance for Public Relations and Communication Management – participated in professional certification programs 2020.
  • Affiliate, National Communication Association (NCA) – presented research on the effectiveness of PR strategies at their annual conference.
  • Volunteer, Columbus Community Event Planning Committee – contributed PR skills to promote regional events and gain media attention.
  • Attendee, National Digital PR & Social Media Conference 2018 – learned the latest industry trends in digital communication.
  • Member, College Media Association (CMA) – supported student publication team in managing relationships with key media outlets.
  • Member, Women in PR USA – engaged in mentorship programs focused on women in leadership roles within the PR industry.
  • Member, American Marketing Association (AMA) – gained insights into integrated marketing communications and media pitching 2017.
  • Volunteer, American Red Cross PR Team 2021 – engaged in efforts to improve the organization’s reach through media pitching and PR campaigns.
  • Member, Young Professionals Committee of Denver Chamber of Commerce – collaborated on PR activities helping local businesses.

Certifications

  • Speech Writing and Delivery Certification by Udemy
  • Advanced Brand Storytelling Certification by MarketingProfs
  • Facebook for Creators Training Program by Meta
  • Data-Driven PR Specialist Certification by Udacity
  • Content and Social Media Marketing Certification by SEMrush
  • HubSpot Content Marketing Certification
  • Professional Certified Marketer (PCM) – Content Marketing by American Marketing Association
  • Email Marketing Certified Professional by HubSpot
  • Certified Content Strategy Expert (CCSE)
  • Google Analytics Certification

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