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Skills

  • Event publicity and promotion
  • Customized communication for targeted audiences
  • Content creation and storytelling
  • Brand visibility growth tracking
  • First Aid/CPR
  • Event attendance generation
  • Media kit assembly and content creation
  • Process equipment
  • Marketing and PR integration
  • Process improvement

Work Experiences

  • Transported Salesforce to three years customer locations.
  • Conducted in-depth analyses.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Contributed to category.
  • Authored detailed press materials.
  • Collaborated closely with stakeholders to align PR goals with broader strategic objectives, resulting in 53% growth in media coverage.
  • Achieved results in 2016.
  • Crafted and distributed over 5 press releases.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Developed a thought leadership campaign.

Summaries

  • Within Miscellaneous, senior Publicity Officer and outstanding performer in workflow optimization and data analysis.
  • Contributed to $10 in increased sales.
  • Experienced in developing and implementing strategic and tactical marketing plans for local, regional, national, and global markets.
  • Accomplished Publicity Officer.
  • Creative and results-focused Publicity Officer with a skill set in crafting and delivering media content that aligns with brand voice and secures consistent media interest.
  • Experienced standard leader with a track record of leading teams, gaining industry support, and collaborating with media professionals.
  • Built and maintained relationships with over 13 media contacts.
  • Achieved significant growth in brand recognition.
  • Costs were consistently reduced while profits were increased.
  • Achieved a 35% increase in media impressions.

Accomplishments

  • Secured a key media placement with method, which contributed to 44% increase in brand recognition within three years.
  • Enhanced media outreach efforts that led to a 35% increase in positive press coverage for the company over two years.
  • Developed and executed a product launch strategy with 6 top influencers, generating 17% increase in social media engagement compared to previous campaigns.
  • Documented and resolved system which led to program.
  • Spearheaded the development of press releases and media kits resulting in 4 new partnerships with external media partners.
  • Facilitated and secured 2 high-level speaking engagements for company executives, significantly boosting industry presence and thought leadership.
  • Collaborated with team of 8 in the development of system.
  • Orchestrated initiative with 9 attendees, resulting in a 39% growth in event reach and 81% increase in online media coverage.
  • Secured 8 feature stories in leading trade publications, directly supporting company goals for improved brand positioning in Miscellaneous.
  • Helped coordinate and execute standard, which generated 80% more positive press and social media mentions than in previous years.

Affiliations

  • Entertainment Publicists Professional Society (EPPS)
  • Professional Associations for Public Relations (PAPR)
  • Global Marketing Communications Group (GMCG)
  • International Association of Administrative Professionals
  • International Association of Conflict Management (IACM)
  • Public Relations Consultants Association (PRCA)
  • Public Media Business Association (PMBA)
  • American Marketing Association (AMA)
  • Association of Information Technology Professionals
  • Global Alliance for Public Relations and Communication Management

Certifications

  • Institute of Public Relations (IPR) Media Relations Certificate
  • Strategic Communication Management Professional (SCMP) - Brightline
  • Certified Social Media Strategist by Ironclad Systems
  • HubSpot Content Marketing Certification
  • Facebook Blueprint Certification for Media Planning
  • Cisco Certified Internetwork Expert (CCIE)
  • Hootsuite Social Media Marketing Certification
  • Apple Certified Associate (ACA)
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Corporate Communications Specialist – Meridian

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