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Skills

  • B2B and B2C media relations
  • Internal and external communications alignment
  • Team management
  • Social media coordination
  • Negotiation and contract management with media
  • Team Leadership
  • Trade show representation
  • Relationship development
  • Award-winning PR campaign strategies
  • Operational improvement

Work Experiences

  • Developed a thought leadership campaign.
  • Built a media list from over 11 industry contacts, improving targeted communications efforts by 36% in 2021.
  • Designed and led a corporate social responsibility campaign that attracted 13% more media attention than previous initiatives.
  • Achieved results over six months.
  • Analyzed audience demographics.
  • Collaborated closely with stakeholders to align PR goals with broader strategic objectives, resulting in 53% growth in media coverage.
  • Detailed outreach success metrics.
  • Developed a comprehensive social media strategy.
  • Achieved 55% growth in media coverage.
  • Achieved 56% coverage in targeted international outlets.

Summaries

  • Boosted PR outcomes through curated relationships with local and national outlets.
  • Contributed to Top Performer achievements.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the initiative business.
  • Exceptional at forming strong partnerships, securing public support, and forming cohesive teams.
  • Within Miscellaneous, senior Publicity Officer and outstanding performer in workflow optimization and data analysis.
  • With exceptional interpersonal abilities with both internal and external stakeholders, talented writer, editor, and speaker.
  • Experienced standard leader with a track record of leading teams, gaining industry support, and collaborating with media professionals.
  • Achieved a 56% boost in media participation.

Accomplishments

  • Successfully launched Workday through a multimedia PR campaign, achieving 41% increase in customer inquiries and event registrations.
  • Established and maintained relationships with 11 key journalists and media outlets, resulting in 7 exclusive stories and increased company media exposure.
  • Led an influencer marketing campaign involving 17 prominent influencers, contributing to a 81% increase in brand awareness within 6 months period.
  • Developed a crisis communication strategy for metric, which protected brand reputation and reduced negative media coverage by 44%.
  • Negotiated with 11 high-profile media outlets, securing advertising spots at a 33% reduced rate.
  • Developed and launched a media relations strategy that improved coverage in Miscellaneous publications, achieving 6 new features within the first 18 months.
  • Created a cross-department internal communication strategy, aligning messaging and improving consistency in all external communications.
  • Developed a proactive media outreach campaign that resulted in 7 media placements, growing overall media visibility by 75%.
  • Collaborated with team of 8 in the development of system.
  • Implemented a new PR campaign tracking tool, boosting workflow efficiency by 84% and improving collaboration across departments.

Affiliations

  • International Crisis Management Conference (ICMC)
  • Chartered Institute of Public Relations (CIPR)
  • International Public Relations Network (IPRN)
  • American Marketing Association
  • American Medical Informatics Association
  • Project Management Institute
  • Publicity Club of Raleigh
  • International Federation of Journalists (IFJ)
  • Associated Press Media Editors Association
  • Crisis Communications Network (CCN)

Certifications

  • Certified Social Media Strategist by Ironclad Systems
  • Certified Brand Strategy Professional Lakeside Partners
  • First Aid/CPR Certified
  • Certified Digital Marketing Professional (CDMP) - Vantage
  • Online Reputation Management Professional Certificate – Harbor & Co.
  • Digital Marketing Specialist by SAP
  • Microsoft Certified Systems Engineer (MCSE)
  • Google Ads Display Certification
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Cisco Certified Network Associate (CCNA)

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