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Skills

  • Process improvement
  • Cost-benefit analysis
  • Crisis communication and response
  • Lifetime value (LTV) optimization
  • Discount negotiation
  • Agile project management
  • Business development with dormant accounts
  • Process equipment
  • KPI Development and Tracking
  • Qualified lead generation

Work Experiences

  • Initiated new product launch sales and marketing plans, including developing sales, distribution, and media strategies.
  • Communicated with customers, management, and the sales team to better understand their needs and make recommendations.
  • Efficiently resolved all vendor and account issues while exceeding sales quotas by 12%.
  • Increased profits by providing excellent customer service, adhering to established procedures, and thoroughly reviewing sales reports.
  • Had weekly meetings with Vice President of Marketing, National Accountss to figure out how to get around sales roadblocks.
  • Worked cross-functionally with headquarters, regional, and other teams across the country to ensure that the message and experience were consistent.
  • Made recommendations to improve brand effectiveness and product benefits, which resulted in 4 long-term accounts being secured in two years.
  • Kept track of customer purchasing patterns, market conditions, and competitor actions in order to adjust strategies and meet sales targets.
  • Increased profitability by utilizing marketing and sales strategies to build pipelines.
  • Implemented Power BI to streamline procedure procedures and method tasks.

Summaries

  • Achieved 71% customer retention.
  • To achieve market penetration, expertise in marketing strategies, product promotion, and merchandising is required.
  • Expert service delivery and strong customer acquisition results are among his qualifications.
  • Skilled in team leadership and capable of streamlining daily activities to increase productivity and sales.
  • Within Miscellaneous, senior Vice President of Marketing, National Accounts and outstanding performer in team leadership and stakeholder engagement.
  • Achieved revenue growth of $16 in two years.
  • Vice President of Marketing, National Accounts with 12 years of successful team leadership and client relations experience.
  • Costs were consistently reduced while profits were increased.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Analytical and resourceful marketing executive, consistently driving marketing ROIs to new heights through targeted budget management and strategic campaign execution.

Accomplishments

  • Partnered with sales leadership to improve sales-marketing alignment, boosting national account engagement and driving 27% more cross-sell opportunities.
  • Directed the integration of marketing assets post-acquisition, ensuring consistent messaging and reducing time-to-market by 49%.
  • Collaborated with C-level executives to initiate a national rebranding effort in 2024, which resulted in a 80% uplift in brand recognition in core markets.
  • Planned and executed 4 national-level events, enhancing the company’s industry leadership positioning and generating 4 in post-event sales leads.
  • Led an overhaul of the lead scoring system for national accounts, resulting in a 58% improvement in qualified leads and sales conversions.
  • Managed the successful national launch of HubSpot, exceeding revenue targets by 23% and capturing 13 worth of market share within 17 months.
  • Initiated brand refresh effort across digital and offline platforms, raising brand awareness by 44% in targeted regions.
  • Developed an integrated digital marketing strategy for Meridian, resulting in over 55% growth in national account market share in 2022.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Established a quarterly business review process for key accounts, leading to a 21% improvement in client retention.

Affiliations

  • International Council of Nurses
  • Association of National Advertisers (ANA) Member - Award recipient for Multi-channel Strategy Excellence
  • Association for Computing Machinery
  • Business Marketing Association (BMA) Mentor, 2017-2024
  • Lions Club
  • Women in Digital National Advisory Board Member
  • National Accounts Roundtable President and Marketing Lead
  • American Marketing Association
  • Data and Marketing Association (DMA) - Chair of Data-driven Strategy Subcommittee
  • American Medical Informatics Association

Certifications

  • SHRM Certified Professional (SHRM-CP)
  • Certified Product Marketing Manager (CPMM) - Association of International Product Marketing & Management (AIPMM)
  • Google Analytics Individual Qualification (GAIQ) - 2018
  • Executive Marketing Leadership Certificate - system
  • Chartered Institute of Marketing (CIM) Level 7 Diploma in Strategic Marketing
  • MBA with a Concentration in Marketing - metric, 2020
  • Certified Digital Marketing Manager (CDMM) from Cedar Works
  • Hootsuite Social Media Marketing Certification - procedure
  • Certified Business Strategist - Executive Education Program, program
  • Certified Strategic Marketing Professional (CSMP) - Northwind

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