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Skills

  • Email Marketing Campaigns (Mailchimp)
  • SEM trend knowledge
  • Communications
  • Click-Through Rate (CTR) Improvement
  • Audience Research & Targeting
  • Team management
  • Process improvement
  • Content Calendar Execution
  • Keyword Research & Optimization
  • Landing page A/B testing

Work Experiences

  • Aligned content with product launches.
  • Achieved results within three years.
  • Analyzed competitor social media strategies.
  • Achieved a click rate of 44%.
  • Analyzed engagement metrics for program, and adjusted strategies during campaigns, leading to a 51% higher follower growth rate.
  • Assisted in developing and executing a social media strategy that boosted audience growth by 44% in 18 months.
  • Analyzed and segmented email lists appropriately, leading to a 49% increase in targeted email delivery and recipient engagement.
  • Achieved 45% higher organic visibility.
  • Achieved a 85% increase in lead conversions.
  • Achieved a 14% open rate.

Summaries

  • Successful SEO approaches have proven skills in increasing customer engagement and business visibility in online searches.
  • Aligned email marketing content with consumer behavior trends.
  • Adept at coordinating with diverse teams such as graphic designers and SEO specialists to create comprehensive marketing campaigns that boost customer engagement.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved seamless and consistent brand messaging.
  • Achieved 35% growth in search engine visibility.
  • Achieved an average open rate of 57%.
  • Online Marketing Intern with 9 years of related experience, a results-driven approach, and a commitment to achieving outstanding client outcomes.
  • Achieved 13 successful collaborations.
  • Achieved results within one year.

Accomplishments

  • Documented and resolved system which led to method.
  • Coordinated influencer marketing campaigns with 18 influencers, contributing to a 48% increase in product awareness.
  • Analyzed social analytics to refine messaging on Jira, resulting in 54% growth in followers and 47% increase in post engagement.
  • Researched emerging trends and provided actionable insights that boosted social media engagement on SAP by 80% over two years.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Developed influencer partnership programs, generating 34% increase in brand mentions and engagement over one year.
  • Developed and executed a social media content calendar in Adobe Creative Suite that increased engagement by 37% within one year.
  • Collaborated cross-functionally to execute seasonal marketing strategies, leading to 10 in increased sales during peak shopping periods.
  • Managed email marketing campaigns with Mailchimp, increasing open rate by 72% and click-through rate by 58% over two years.
  • Optimized e-commerce sales funnel by A/B testing landing pages, boosting conversion rate by 42% in 6 months.

Affiliations

  • Project Management Institute
  • Completed Online Advertising Course through Coursera, 2015
  • Society of Human Resource Management
  • HubSpot Academy Certified in Email Marketing, 2016
  • Authentic Influencer Marketing Certification through Influencer Marketing Hub, 2015
  • Completed Content Marketing Master Class by Copyblogger Academy, 2021
  • Inbound Marketing Recognition Award, Northwind, 2022
  • Certified in Search Engine Optimization (SEO) through Moz, 2015
  • Founding Member, Young Online Marketers Club, Portland, 2023
  • Lions Club

Certifications

  • Google Ads Certification 2015
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Landing Page Optimization Specialist - Vantage - 2019
  • Certificate in Digital Marketing Analytics - QuickBooks - 2020
  • Certified Business Analysis Professional (CBAP)
  • ClickFunnels Mastery Certification - 2015
  • Certified Inbound Marketing Consultant - process - 2024
  • Marketing Analytics with Google Data Studio - HubSpot - 2019
  • Google Analytics Individual Qualification (GAIQ) - 2020
  • Facebook Blueprint Certification - 2019

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