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Skills

  • Category equipment
  • MS Office
  • Media Appearance Planning
  • Social media marketing
  • Supervision
  • Performance reporting
  • Communications
  • Instagram Campaign Management
  • Event planning
  • Front-Page Story Placement

Work Experiences

  • Built positive brand reputation for Brightline.
  • Advised on optimization of paid media efforts.
  • Conducted A/B testing on creative assets.
  • Collaborated with editorial teams to produce written and multimedia content that increased viewership by 4 over 2022.
  • Analyzed competitor media strategies.
  • Built and maintained relationships with media contacts.
  • Oversaw the delivery of process project by framework team, which resulted in method.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Collaborated with video production teams.
  • Collaborated with category customers to determine their needs and deliver standard service.

Summaries

  • Achieved 62% ROI growth.
  • Within Miscellaneous, senior Media Advisor and outstanding performer in client relations and project management.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Advised clients on paid media optimization.
  • Energetic framework professional with a strong background in engineering messages and the preparation of supporting professionally written materials to improve company image.
  • Adept at crafting crisis communication strategies.
  • Media Advisor with 5 years of successful client relations and strategic planning experience.
  • Committed to developing targeted content strategies.
  • Collaborative professional experienced in large-scale rebranding initiatives.
  • Costs were consistently reduced while profits were increased.

Accomplishments

  • Collaborated with team of 17 in the development of process.
  • Played a pivotal role in the planning and execution of a category, generating over 10 social mentions and increasing brand visibility.
  • Monitored media performance metrics to recommend adjustments, improving engagement rates by 53% within 6 months.
  • Produced standard podcast series, increasing listener base by 65% and securing 18 new advertisers.
  • Documented and resolved process which led to category.
  • Boosted social media engagement by responding to customer inquiries in under 6 minutes, improving sentiment by 41%.
  • Generated over 9 leads in the first several months of launching a data-driven, integrated media strategy.
  • Instrumental in developing a LinkedIn advertising strategy that saw a 69% increase in engagement within one year.
  • Revamped crucial media partnerships that generated 15 new high-profile collaborations and increased revenue by 5.
  • Facilitated media collaborations that resulted in a 15-industry press coverage spike and amplified brand presence on QuickBooks.

Affiliations

  • International Public Relations Association (IPRA)
  • National Association of Social Workers
  • Council of Public Relations Firms (CPRF)
  • Content Marketing Institute (CMI)
  • Society for Human Resource Management (SHRM) – Media Relations Certification
  • Media, Entertainment and Arts Alliance (MEAA)
  • Rotary International
  • International Association of Business Communicators (IABC)
  • Jaycees
  • American Media Professionals (AMP)

Certifications

  • Certified Public Accountant (CPA)
  • Certified Digital Producer by Interactive Advertising Bureau (IAB) 2020
  • Google Ads Search Certification - 2015
  • Twitter Flight School Certification for Media Buying 2015
  • Facebook Blueprint Certified Media Planning Professional 2019
  • Digital Content & Media Strategy Certificate from Coursera 2015
  • CompTIA Security+
  • Storytelling For Influence Certification by IDEO U 2016
  • Certified Audio Advertising Professional by Spotify 2015
  • Certified Social Media Strategy Certificate by Hootsuite Academy 2021

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