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Skills

  • Team management
  • Cross-platform content development
  • Customer service
  • Multimedia storytelling
  • Media Contact Relationship Building
  • Communications
  • First Aid/CPR
  • Instagram Campaign Management
  • Junior team mentorship and training
  • Process improvement

Work Experiences

  • Contributed to a 84% increase in user engagement duration.
  • Saved $10 by putting in place cost-cutting measures that addressed long-standing issues.
  • Applied insights to improve share of voice.
  • Advised on optimization of paid media efforts, generating over $16 in lead conversions for clients in Miscellaneous.
  • Achieved more efficient budget utilization.
  • Collaborated with media outlets.
  • Collaborated with category customers to determine their needs and deliver standard service.
  • Achieved coverage in regional newspapers over two years.
  • Completed in 18 months.
  • Collaborated with editorial teams to produce written and multimedia content that increased viewership by 4 over 2022.

Summaries

  • Achieved meaningful reductions in negative media coverage.
  • Crafted campaigns that increased follower base by 28%.
  • Clear understanding of stakeholder engagement and project management as well as client relations training.
  • Achieved a 54% boost in social media engagement metrics.
  • Authors speeches, press releases, and marketing materials with ease.
  • Adept at crafting crisis communication strategies, resulting in meaningful reductions in negative media coverage during high-pressure situations.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the program business.
  • Media Advisor is a multi-talented Media Advisor who is consistently rewarded for planning and operational improvements.
  • Committed to developing targeted content strategies, resulting in a 48% boost to social media engagement metrics for top clients. Expertise in Facebook, Instagram, and LinkedIn advertising.

Accomplishments

  • Trained a team of junior media specialists, increasing department efficiency by 85% and reducing common errors by 23%.
  • Collaborated with team of 17 in the development of process.
  • Revised and optimized the media content approval process, cutting project delivery time by 44%.
  • Identified and resolved content gaps in the digital marketing strategy, leading to a 22% increase in traffic across multimedia platforms.
  • Optimized Facebook ads, leading to a 40% click-through rate improvement and an 7 increase in revenue.
  • Instrumental in developing a LinkedIn advertising strategy that saw a 69% increase in engagement within one year.
  • Wrote and edited over 7 press releases, which resulted in a 68% increase in media coverage for the organization.
  • Collaborated with the content production team to align video, social, and print media content for consistent brand messaging across platforms.
  • Worked closely with the analytical team to track media KPIs, optimizing budget allocation and increasing ROI by 67%.
  • Facilitated cross-functional communication between creative, media, and analytics teams, resulting in seamless project delivery and 28% customer satisfaction growth.

Affiliations

  • Society of Professional Journalists (SPJ)
  • Freemason
  • Council of Public Relations Firms (CPRF)
  • American Medical Informatics Association
  • Event and Entertainment Media Association (EEMA)
  • Jaycees
  • Digital Marketing Institute (DMI)
  • Broadcast Education Association (BEA)
  • National Press Club (NPC)
  • Association for Supply Chain Management (APICS)

Certifications

  • Certified Public Accountant (CPA)
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Digital Marketing Professional (CDMP) by Digital Marketing Institute 2020
  • Certified Crisis Communication Specialist (CCCS) from the International Association of Business Communicators (IABC) 2019
  • Google Ads Display Certification - 2023
  • First Aid/CPR Certified
  • Content Marketing Institute (CMI) Certification 2018
  • Certified Digital Producer by Interactive Advertising Bureau (IAB) 2020
  • Apple Certified Associate (ACA)
  • Cisco Certified Network Associate (CCNA)

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