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Skills

  • Advertising spend reallocation
  • Strategic planning
  • Order processing
  • First Aid/CPR
  • Agile project management methodologies
  • Lead prospecting
  • Regulatory compliance
  • Client portfolio management
  • Customer service
  • Revenue generation

Work Experiences

  • Achieved a 63% boost in follower engagement.
  • Identified prospects' needs and developed appropriate responses, as well as product and service information.
  • Boosted campaign accuracy by 35% points.
  • Adjusted advertising spend in real-time.
  • Achieved success across 5 regions.
  • Achieved 79% growth in media spend allocation year-over-year.
  • Crafted data-driven quarterly media performance reviews for clients, offering actionable insights that led to a 33% increase in media investments.
  • Acquired 5 new customers, resulting in 12% revenue for the team.
  • Schedule appointments with potential and current customers to promote new products and services.
  • Built strong relationships with agency partners.

Summaries

  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the procedure business.
  • Highly skilled at hiring, training, managing, coaching, and mentoring sales and customer service representatives, as well as interacting with employees at all levels of the organization and the general public.
  • Superior communication skills, as well as the ability to understand and close sales, are required.
  • Exceptional at generating leads and demonstrating products in order to close large-scale sales.
  • Achieved revenue growth for clients.
  • Achieved consistent increases in ROI.
  • Accomplished results in just several months.
  • Media Account Consultant with 4 years of successful cross-functional collaboration and performance reporting experience.
  • Costs were consistently reduced while profits were increased.
  • Achieved 21% increase in sales for multi-channel campaigns.

Accomplishments

  • Monitored trends and created client-specific proposals that yielded a 56% uplift in digital advertising performance outcomes.
  • Achieved 76% YOY growth in digital advertising revenue by upselling tailored solutions and expanding client services portfolio.
  • Played a crucial role in streamlining client onboarding processes, which reduced campaign activation time by 6 days and improved first-month engagement by 50%.
  • Implemented data-driven optimization techniques for digital ad placements, producing a 48% increase in post-click engagement metrics across 8 active campaigns.
  • Worked closely with Product and IT departments on media platform integration, speeding up the launch of digital ad capabilities for clients by 14 weeks.
  • Collaborated cross-functionally with creative teams and account managers to streamline campaign strategies across 2 regions, enhancing ad delivery and client satisfaction.
  • Presented consultative media buying advice to client C-suite executives, resulting in our company securing a $7 multi-year contract.
  • Managed client communications for up to 4 simultaneous advertising campaigns, consistently achieving above-target client satisfaction scores.
  • Assessed competitor activities and adjusted media advertising strategies to increase market share by 68% within three years.
  • Resolved product issue through consumer testing.

Affiliations

  • HubSpot Certified Partner for Marketing Automation & Sales Alignment
  • Society of Women Engineers
  • Certified in Ad Tech and Media Sales by Interactive Advertising Bureau (IAB)
  • Member, Account-Based Marketing (ABM) Association – Specializing in Client Relations
  • International Advertising Association (IAA) – Member, Consultative Selling Focus
  • Facebook Blueprint – Facebook Certified Digital Marketing Associate, 2015
  • Media Rating Council (MRC) – Member, Contributing to Industry Standards
  • Digital Analytics Association (DAA) – Member, Focus on Campaign Analytics
  • Rotary International
  • Professional Certificate in Marketing Analytics, Coursera – 2016

Certifications

  • SHRM Senior Certified Professional (SHRM-SCP)
  • HubSpot Content Marketing Certification
  • Cannes Lions Creative Strategy Certificate
  • Salesforce
  • LinkedIn Marketing Solutions Fundamentals Certification
  • Certified Programmatic Specialist – 2020
  • CompTIA A+ Technician
  • IAB Digital Media Sales Certification
  • SHRM Certified Professional (SHRM-CP)
  • Professional Digital Media Buying & Planning Certification by Jira

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