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Skills

  • Team building
  • Corporate Event Branding
  • Digital marketing strategies
  • Corporate Communications
  • PeopleSoft
  • Brand activation
  • Event Performance Measurement
  • B2B & B2C Marketing
  • Budget Management & Cost Optimization
  • Budgeting

Work Experiences

  • Boosted post-event satisfaction metrics by 77%.
  • Implemented optimal sales strategies for the Raleigh market in order to meet commercial objectives.
  • Achieved industry-leading results for category customers through spearheaded.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Orchestrated method and system advertising campaigns to drive marketing efforts.
  • Implemented marketing strategies that resulted in a customer base growth of 6%.
  • Sold and distributed over $7 worth of Salesforce.
  • Achieved Employee of the Year for best-in-class corporate events.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Collaborated with creative teams.

Summaries

  • Achieved cost savings of 38%.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Leader who is detail-oriented, attentive, and decisive.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Marketing Events Manager is a multi-talented Marketing Events Manager who is consistently rewarded for planning and operational improvements.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the system business.
  • Achieved 85% growth in booth traffic.
  • Achieved measurable business results.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved 79% improvement in lead generation.

Accomplishments

  • Consistently exceeded attendee satisfaction benchmarks, scoring 74% or higher in post-event surveys over 2023.
  • Designed and executed experiential marketing campaigns, boosting brand awareness by 50% during high-profile events.
  • Championed sustainability initiatives in event planning, leading to a 61% reduction in waste and carbon footprint during 2017.
  • Fostered and maintained vendor relationships, which enhanced event delivery and logistics performance by 23%.
  • Led 8 trade shows, generating $17 in new business leads across Atlanta within 2018.
  • Trained a team of 13 to streamline event production tasks, boosting efficiency and cutting setup times by 84%.
  • Executed a hybrid event strategy that doubled the company's reach and engagement compared to previous years.
  • Collaborated with cross-functional teams to develop content strategies that boosted social media shares by 41%.
  • Created community-building initiatives during events, increasing audience connections by 17% post-event.
  • Partnered with procedure for event co-hosting, increasing exposure and securing 8 new business partnerships.

Affiliations

  • Exhibit Designers + Producers Association (EDPA) - Charter Member
  • Content Marketing Institute (CMI) - Associate in Strategic Content Partnerships
  • Toastmasters
  • Trade Show Exhibitors Association (TSEA) - Advocacy Program Member
  • Meeting Professionals International (MPI) - Certified Meeting Professional (CMP)
  • International Live Events Association (ILEA) - Certified Events Management Professional
  • Association for Women in Events (AWE) - Advocate for Diversity in Event Planning
  • Association for Computing Machinery
  • Association of National Advertisers (ANA) - Event Marketing Insights Committee Member
  • Public Relations Society of America (PRSA) - Co-Chair of Event Planning Committee

Certifications

  • Certified Event Planning Professional (CEPP) by American Association of Event Professionals
  • Certified Event Designer by Event Design Collective
  • Certified Trade Show Marketer (CTSM) by Exhibitor Magazine
  • HubSpot Content Marketing Certification
  • Project Management Professional (PMP) by system
  • Hootsuite Social Marketing Certification
  • Certified Public Accountant (CPA)
  • First Aid/CPR Certified
  • Virtual Event & Meeting Management Certified (VEMM) by MPI Academy
  • Email Marketing Certified by HubSpot Academy

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