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Skills

  • Strong verbal communication
  • Problem resolution
  • Communications
  • Market Analysis
  • Conflict resolution
  • Extremely organized
  • Customer acquisition and retention
  • Corporate Communications
  • Risk management processes and analysis
  • Client communication

Work Experiences

  • Achieved 58% customer sign-ups.
  • Achieved results over 10 quarters.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Achieved a 32% year-over-year increase in qualified leads.
  • Increased Power BI sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Accomplished results in 8 weeks.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Increased Salesforce sales and exposure by creating new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Accelerated the launch of Workday.
  • Created innovative and targeted collateral to support overall branding objectives.

Summaries

  • Achieved a 18% improvement in conversion rates.
  • Customer-focused Sales Representative with 7 years of experience solving problems for clients.
  • Expert at keeping track of trends and seizing new opportunities.
  • Innovative marketing leader with 13+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Senior Embedded Software Engineer with extensive experience in all phases of software development.
  • Costs were consistently reduced while profits were increased.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Within Miscellaneous, senior Marketing Development Manager and outstanding performer in risk assessment and process improvement.

Accomplishments

  • Developed real-time dashboards and reporting for marketing KPIs, empowering stakeholders with data-driven insights which enhanced decision-making and led to improved campaign ROI.
  • Documented and resolved framework which led to method.
  • Integrated
  • Represented
  • Increased
  • Collaborated with team of 12 in the development of category.
  • Prepared
  • Solved
  • Developed and executed comprehensive go-to-market strategies for 7 product launches, resulting in a 54% uplift in product adoption within one year.
  • Process Improvement: Created new departmental procedures manual. Assessed organizational training needs.

Affiliations

  • Affiliate, Digital Marketing Institute (DMI)
  • Attendee, GrowthHackers Conference 2017
  • Active Participant, Advertising Research Foundation (ARF)
  • American Society of Safety Professionals
  • Member, Society for Consumer Psychology
  • Affiliate, Advertising Club of Portland
  • Project Management Institute
  • Member, Global Association for Marketing at Retail (POPAI)
  • Member, Association of International Product Marketing & Management (AIPMM)
  • Lions Club

Certifications

  • Data-Driven Decision Making for Marketers, Google Analytics Academy
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Omnichannel Strategy Leadership, metric
  • Marketing Performance Measurement Certificate, Cedar Works
  • Apple Certified Associate (ACA)
  • Cisco Certified Network Associate (CCNA)
  • Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute
  • Chartered Wealth Manager (CWM), certified by the American Academy of Financial Management (AAFM)
  • Certified eCommerce Marketing Specialist process
  • Data-Driven Marketing Certification, metric

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