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Skills

  • Demand Generation Marketing
  • Affiliate marketing channel coordination
  • Product Launch
  • Invoice generation
  • Intuit QuickBase
  • Marketing campaign management
  • Administrative support
  • Partnership Marketing
  • Security systems
  • Click-Through Rate (CTR) Optimization

Work Experiences

  • Implemented new marketing strategies to increase brand awareness, customer traffic, and sales.
  • Achieved a 53% improvement in cost per click (CPC).
  • Achieved 25% sustained increase in website traffic.
  • Increased framework business sales by 16% in several months.
  • Accurately measured customer touchpoints.
  • Struck a balance between company goals and customer desires when it came to pricing and marketing strategies.
  • Developed special projects for existing and prospective customers to generate new framework business.
  • Oversaw the creation of marketing collateral for print and digital needs, including descriptions, photographs, and copy.
  • Content creation and curation, pay-per-click, event, social media, and lead generation campaigns were among the organic and paid acquisition channels I tested and optimized.
  • Collaborated with members of the product development team to improve product specifications.

Summaries

  • Product positioning and messaging expert with a strong understanding of cost-effective branding and marketing programs for generating high-quality leads quickly.
  • In both domestic and international markets, a resourceful marketing leader capable of successfully executing strategic marketing initiatives and effective brand management.
  • Forecaster, project manager, and planner with extensive Miscellaneous experience and strong communication skills.
  • Ability to recognize method issues and integrate procedure solutions to achieve process.
  • Knowledge of HubSpot in depth, as well as workflow optimization and stakeholder engagement abilities.
  • Ready to contribute 13 years of experience to a new role focused on delivering outstanding results within tight deadlines.
  • Achieved 34% increase in email open rates.
  • Achieved 28% increase in CTR across acquisition channels.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • Stakeholder engagement in process settings and stakeholder engagement in risk assessment settings.

Accomplishments

  • Established and maintained a robust performance tracking system, increasing visibility into campaign efficiency by 40%.
  • Managed 9 external media buying vendors and improved campaign ROI by 33% over 6 months.
  • Provided executive leadership with quarterly strategic insights, resulting in a marketing budget increase of 65% to support further growth initiatives.
  • Reduced customer churn rate by 81% by implementing a personalized email and push notification strategy targeting at-risk customers.
  • Trained and mentored a team of 14 junior marketers, leading to a 46% growth in team productivity and individual performance KPIs.
  • Led the creation and execution of a cross-channel advertising plan, resulting in a 45% lift in customer engagement metrics.
  • Generated and onboarded 3 affiliate marketing partners, leading to 35% increase in referral conversions within several months.
  • Executed a mobile-exclusive advertising strategy that increased mobile app downloads by 38% within 6 months.
  • Orchestrated custom lead nurturing campaigns that improved customer engagement and contributed to a 20% uplift in conversion rates.
  • Worked effectively with the sales team to support account-based marketing initiatives, expanding our target account penetration by 50%.

Affiliations

  • Attendee, Programmatic I/O Conference, learning advanced retargeting strategies, 2024
  • Google Ads certified, 2023, for expertise in paid search strategy optimization and campaign management
  • Participant in the Internet & Online Marketing Association’s Acquisition Strategy Series, 2016
  • Member, Pay-Per-Click (PPC) Hero community to stay current on cutting-edge PPC strategies, 2024 – Present
  • Certified Professional Marketer (CPM) through the American Marketing Association, 2018
  • Member, American Marketing Association (AMA), 2022-Present
  • Member, Interactive Advertising Bureau (IAB) for insight into media partner relationships, 2022 – Present
  • Member, Marketing Leadership Council, focused on acquisition leads generation strategy, 2015 – Present
  • Participated in Brand Management Strategies Workshop held by category, 2021
  • Attendee, Facebook Ads Summit, specializing in customer acquisition and engagement, 2021

Certifications

  • First Aid/CPR
  • Certified Digital Marketing Professional (DMI, CDMP)
  • Certified Customer Journey Mapping Professional
  • Conversion Rate Optimization (CRO) Certification by CXL
  • Google Ads Display Certification
  • Hootsuite Social Marketing Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Public Accountant (CPA)
  • ServSafe
  • Certified Customer Acquisition Marketing Specialist (CAMS)

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