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Skills

  • Brand Repositioning
  • Social media strategy
  • Competitive analysis
  • Process improvement
  • Budgeting
  • Relationship development
  • Data-driven decision making
  • Regulatory compliance
  • Strategic planning
  • Operational improvement

Work Experiences

  • Achieved industry-leading results for procedure customers through spearheaded.
  • Increased QuickBooks sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Created, implemented, and improved national marketing initiatives to increase program product awareness and sales.
  • Achieved a 66% improvement in team KPIs.
  • Achieved a 64% boost in brand equity.
  • Achieved a gross margin increase by 48%.
  • Achieved 53% YoY growth in those regions.
  • Achieved a 54% increase in time-to-market efficiency.

Summaries

  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Aligned marketing strategies to capitalize on emerging opportunities.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Achieved 6% growth in social media followers.
  • Market Executive is a proactive and innovative Market Executive with 3 years of experience converting sales leads and managing multiple territories.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Expert at keeping track of trends and seizing new opportunities.
  • Accomplished team leader recognized for building and mentoring high-performing marketing teams, having exceeded Employee of the Year targets for 2023 in the Phoenix market.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.

Accomplishments

  • Utilized Workday to automate digital ad placement, resulting in 66% improved ROI for campaigns.
  • Achieved Employee of the Year for excellence in marketing innovation by driving brand visibility through data-centric advertising strategies.
  • Documented and resolved framework which led to metric.
  • Secured 18% uplift in revenue by capitalizing on previously underserved market segments identified through competitive analysis.
  • Collaborated with cross-functional teams to target high-growth audience segments, achieving 67% YoY growth in the Southwest.
  • Designed a comprehensive customer referral program resulting in a 23% increase in new customer acquisition over two years.
  • Spearheaded system campaign, yielding 83% more impressions and conversions on digital platforms compared to previous efforts.
  • Collaborated with team of 9 in the development of category.
  • Resolved product issue through consumer testing.
  • Led a cross-departmental initiative to streamline digital marketing strategies, cutting costs by 52% while increasing lead conversions.

Affiliations

  • Growth Marketing Conference (GMC) Attendee
  • International Association of Administrative Professionals
  • Business Marketing Association (BMA)
  • American Marketing Association (AMA)
  • International Advertising Association (IAA)
  • Sales and Marketing Executives International (SMEI)
  • Association of National Advertisers (ANA)
  • National Retail Federation (NRF)
  • Content Marketing Institute (CMI) Membership
  • Jaycees

Certifications

  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Strategic Partnership Manager (CSPM) from Cedar Works
  • Salesforce
  • Google Analytics IQ Certification
  • Google Certified Professional Cloud Architect
  • Ahrefs SEO Certification Program
  • Apple Certified Associate (ACA)
  • Google Ads Display Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Brand Manager from Brightline

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