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Skills

  • Conversion rate optimization
  • Market Positioning
  • Email marketing campaigns
  • Product development
  • Marketing and advertising
  • Organization
  • PeopleSoft
  • Communications
  • Corporate Communications
  • Brand Strategy & Positioning

Work Experiences

  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Sold and distributed over $13 worth of Workday.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Collaborated with cross-functional teams to ensure uniformity across marketing channels and compliance with legal regulations for Tableau.
  • Collaborated with cross-functional teams.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Achieved Legal Head Marketer ranking on method.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Miscellaneous clients.
  • Boosted inquiries by 33%.
  • Aligned branding with legal practice strengths.

Summaries

  • Achieved 17% growth in social media engagement.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved 53% new client acquisition growth over procedure.
  • Adept at scaling law firm presence in new markets.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Achieved 3 in revenue growth.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved success in cross-functional settings.
  • Achieved 32% client lead growth.
  • Costs were consistently reduced while profits were increased.

Accomplishments

  • Led cross-functional team of 4 professionals, successfully launching procedure marketing initiative that increased lead generation by 83% over several months.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Secured guest speaking opportunities for attorneys at industry conferences, boosting visibility and driving 64% new client consultations post-event.
  • Established metrics reporting and performance tracking systems that provided actionable insights, enabling marketing decisions that increased client acquisition by 49% year-over-year.
  • Improved cross-departmental collaboration with the legal team to ensure marketing materials adhered to compliance guidelines, reducing review turnaround time by 55% and minimizing legal disputes.
  • Boosted organic web traffic for high-stakes legal fields by managing SEO improvements, increasing leads in personal injury law by 77% over several months.
  • Collaborated with team of 2 in the development of procedure.
  • Enhanced legal video content marketing strategy by integrating closed-captioning and ADA-compliant elements, increasing video views by 58% and expanding audience inclusivity.
  • Resolved product issue through consumer testing.
  • Formulated a data-driven social media strategy focused on legal insights content, increasing follower growth on LinkedIn by 32% in 18 months.

Affiliations

  • National Speakers Association (NSA) - Member, Legal Industry Focus
  • Rotary International
  • Academy of Legal Marketing Professionals (ALMP)
  • International Trademark Association (INTA) - Marketing & Communication Committee
  • American Society of Safety Professionals
  • American Marketing Association
  • Ethical Marketing Network - Advisory Group for Legal Advertising
  • Legal Communicators Media Association (LCMA)
  • Digital Marketing Institute - Certified Digital Marketing Professional
  • Freemason

Certifications

  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Branding Professional in Legal Services from Beacon Labs
  • Google Display Ads Certification
  • Certified Public Accountant (CPA)
  • Google Ads Certification
  • CompTIA A+ Technician
  • Certified Social Media Strategist from Ironclad Systems
  • Professional Certified Marketer (PCM) in Social Media from AMA
  • Certified Legal Advertising Expert from framework
  • LinkedIn Marketing Solutions Fundamentals

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