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Skills

  • Marketing analytics
  • Campaign management
  • Automation in data processes
  • Excel data modeling
  • Graphic design
  • Marketing Campaign Performance Tracking
  • Advanced Excel Functions (VLOOKUP, Pivot Tables)
  • Variance analysis
  • Customer demographics
  • Data entry

Work Experiences

  • Assisted in achieving 49% target growth for FY2020.
  • Forecasted marketing trends based on historical data in order to fine-tune campaigns and increase sales.
  • Achieved a 30% boost in target audience engagement.
  • Built predictive models for the sales team.
  • Assisted in preparing monthly reports.
  • Collaborated with a team of 3 analysts to review and validate business case studies for new product initiatives, contributing to successful product launches.
  • Was in charge of full-cycle marketing and advertising strategies, which included cost estimates, resource allocation, and production schedule adjustments.
  • Collaborated on hypothesis testing for product iteration phases, contributing to a 7% speed improvement in product development cycle.
  • Achieved a 13% speed improvement in product development cycle.
  • Assisted in the development of financial models.

Summaries

  • Dedicated to thorough and accurate research.
  • Bringing a thorough knowledge of system products, market conditions, and customer preferences to the table.
  • Excellent attention to detail as well as a creative mindset.
  • Conducted competitive analysis.
  • Graphic design, copywriting, and project management skills must be demonstrated.
  • Analytically minded Junior Analyst Intern.
  • Junior Analyst Intern who is dynamic and has 8 years of experience in cross-functional collaboration.
  • Strengths in strategic planning and budget management backed up by Miscellaneous training.
  • Collaborative Junior Analyst Intern adept at driving financial modeling processes, resulting in optimized resource allocations and a positive track on budget spend.
  • Junior Analyst Intern with extensive experience in process improvement and Power BI marketing.

Accomplishments

  • Tracked and analyzed social media campaign data using Asana, improving overall ROI by 84% for the client.
  • Documented and resolved standard which led to initiative.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Spearheaded the implementation of new data collection procedures, resulting in a 46% reduction in project completion time.
  • Assisted in the optimization of market research strategies, increasing actionable insights generated from existing datasets by 51%.
  • Collaborated on the generation of quarterly business reports summarizing market trends which contributed to a 78% improvement in strategic planning.
  • Performed A/B testing on multiple datasets, informing future business strategies and improving outcomes by 41%.
  • Reviewed quarterly data patterns to flag irregularities, driving a 39% improvement in data quality for ongoing analyses.
  • Generated ad hoc reports using Tableau, meeting tight deadlines and supporting leadership’s data-driven decision-making processes.
  • Assisted in performing predictive analysis on customer behavior metrics, leading to insights that improved user retention by 43%.

Affiliations

  • American Statistical Association (ASA)
  • SQL Users Group Boston
  • Society of Women Engineers
  • Rotary International
  • Institute for Operations Research and the Management Sciences (INFORMS)
  • American Society for Quality (ASQ) – Data Analysis Division
  • American Society of Safety Professionals
  • Junior Analysts and Data Scientists Network Denver
  • Financial Modeling & Valuation Analyst (FMVA) Certification
  • International Association of Analytics Professionals

Certifications

  • Google Analytics Individual Qualification (GAIQ)
  • CompTIA Security+
  • Google Data Studio Certification
  • Certified Public Accountant
  • Advanced SQL for Data Scientists – LinkedIn Learning
  • Data Wrangling with Python – edX
  • Fundamentals of Digital Marketing – Google
  • Python Programming for Data Science Certification - 2021
  • CompTIA Network+
  • Certified SQL Data Analyst – Ironclad Systems

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