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Skills

  • Operational improvement
  • Risk mitigation
  • Team management
  • E-mail marketing automation
  • Data-driven decision making
  • Product lifecycle management
  • First Aid/CPR
  • Cross-functional collaboration
  • Customer service
  • Lifetime value (LTV) growth

Work Experiences

  • Achieved results in one year.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Championed the adoption of a predictive analytics model.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Constructed a comprehensive paid acquisition strategy, decreasing cost-per-click by 75% while improving user acquisition efficiency.
  • Collaborated with product and engineering teams to create new growth channels that increased site traffic by 80%.
  • Achieved a 66% increase in MQLs.
  • Achieved growth over a one year period.
  • Conceptualized an omnichannel approach.
  • Achieved an ROI of $16.

Summaries

  • Boosted customer retention over the past year.
  • Achieved results within several months.
  • Achieved 27% reduction in churn.
  • Achieved a 68% increase in organic traffic.
  • Achieved results through cross-functional collaboration.
  • Added 15 new qualified leads.
  • Achieved a 76% increase in conversions for targeted segments.
  • Focused on applying policies consistently and correctly while meticulously handling every detail.
  • Adept at delivering conversion-focused A/B testing strategies that generated a 65% increase in acquisition and a 24% lift in open rates for digital marketing campaigns.
  • Achieved a 41% increase in conversion rates.

Accomplishments

  • Managed a 4-person marketing team to execute growth strategies that resulted in 25% growth in MQLs over 18 months.
  • Developed multi-channel marketing campaigns leading to 40% growth in paid acquisition in under 18 months.
  • Directed the implementation of a new A/B testing framework that led to a 48% increase in conversion rates across three years.
  • Steered a comprehensive customer feedback loop which led to the improvement of the customer Net Promoter Score (NPS) by 44%.
  • Collaborated with product and engineering teams to create and scale a referral program, growing user acquisition by 68%.
  • Revolutionized approach to influencer partnerships, contributing to a 22% increase in social engagements and brand mentions.
  • Audited and optimized a paid media strategy, leading to system savings and 56% lift in return on ad spend (ROAS) over 6 months.
  • Designed and managed a Jira campaign, contributing to a 17% increase in product sign-ups in 18 months.
  • Orchestrated a comprehensive SEO strategy overhaul, improving organic search traffic by 35% within three years.
  • Partnered with sales and product teams to realign go-to-market strategies, driving 55% growth in monthly recurring revenue (MRR).

Affiliations

  • Association for Computing Machinery
  • Certification in SEO and Analytics, Summit Group 2018
  • Member, LinkedIn B2B Growth Group
  • Host, Growth Strategy Workshop at system 2023
  • Project Management Institute
  • Guest Lecturer, metric Digital Marketing Program
  • Participant, Inbound Growth Summit 2020
  • Guest on Podcast Series, program data analysis
  • Member, Forbes Business Development Council 2021
  • Networking Member, Business Growth Network Raleigh

Certifications

  • Certified SaaS Metrics Specialist (CSMS) by Power BI
  • SHRM Certified Professional (SHRM-CP)
  • Certified Digital Marketing Professional (CDMP) from the Digital Marketing Institute (DMI)
  • Certified Business Analysis Professional (CBAP)
  • Customer Retention Mastery Certification from Brightline
  • Certified Conversion Rate Optimization Specialist (CCRO) by CXL Institute
  • Mastering Complex Product Growth by Reforge
  • Customer Value Optimization Specialist (CVO) from DigitalMarketer
  • HubSpot Growth-Driven Design (GDD) Certification
  • Growth Hacking Certified by Growth Tribe

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