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Skills

  • Cross-functional team leadership
  • Analytical problem solver
  • Account management
  • Digital Campaign Management
  • New business development
  • Customer acquisition cost (CAC) optimization
  • Churn reduction through onboarding optimization
  • Extensive personal network
  • Lifecycle marketing campaign optimization
  • Omnichannel growth strategy development

Work Experiences

  • Worked with the advertising department to ensure that advertising messages and retail incentives were consistent.
  • Oversaw the work of an efficient administrative team responsible for maintaining accurate sales, inventory, and order records.
  • Made recommendations to improve brand effectiveness and product benefits, which resulted in 7 long-term accounts being secured in 6 months.
  • Organized promotional events and interacted with the community to increase sales volume.
  • Increased profits by providing excellent customer service, adhering to established procedures, and thoroughly reviewing sales reports.
  • Increased sales volume by introducing new retailers to the product line, such as warehouse clubs and natural food chains.
  • Implemented new inventory management procedures that reduced product theft by 11% in three years.
  • Kept track of customer purchasing patterns, market conditions, and competitor actions in order to adjust strategies and meet sales targets.
  • Evaluated the individual and team performance of each location, analyzing data trends to determine the best methods for increasing sales.
  • By hosting product-focused events, I was able to attract new customers and strengthen existing ones.

Summaries

  • Achieved 72% customer acquisition increases.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Costs were consistently reduced while profits were increased.
  • Achieved 51% revenue growth in the first quarter.
  • Achieved a revenue spike of 9% above forecasts.
  • Achieved a 28% increase in new customer signups.
  • Within Miscellaneous, senior Growth Manager and outstanding performer in client relations and quality assurance.
  • Persuasive brand imaging has a proven track record of growing network connections.
  • Strict Growth Manager with system supervisory experience of 14 years.

Accomplishments

  • Led customer success initiatives that drove a 65% increase in upsells and reduced churn by 84%.
  • Analyzed PPC campaign performance and optimized bidding strategies, resulting in a 54% decrease in ad spend while maintaining lead quality.
  • Monitored campaign KPIs and adapted tactics mid-launch, increasing lead quality by 16% and decreasing churn.
  • Built and measured strategic referral and partnership programs, driving 18 new customer acquisitions within the past year.
  • Coordinated lifecycle email marketing efforts that achieved a 16% higher open rate and a 52% increase in customer re-engagement.
  • Revamped email lifecycle marketing campaigns, achieving a 85% increase in user retention and reducing churn by 25%.
  • Reduced customer acquisition costs (CAC) by 84% through optimized campaign strategies and streamlined lead qualification processes.
  • Implemented automated win-back campaigns that successfully converted 23% of dormant customers, driving additional revenue.
  • Implemented lead nurturing workflows that increased MQL to SQL conversions by 31% in 2023.
  • Executed a cross-functional product repositioning strategy that resulted in a 48% increase in market share within Columbus.

Affiliations

  • Data-Driven Business Growth Forum – Panelist on scaling growth teams
  • Data Science Management Association (DSMA) – Member, leveraging data in marketing
  • Lions Club
  • Lean Startup Circle – Active attendee & workshop presenter
  • Project Management Institute
  • AB Testing Summit – Annual attendee since 2016
  • Conversion Rate Optimization (CRO) Academy – Lifelong learner
  • American Society of Safety Professionals
  • Rotary International
  • Society for Marketing Professional Services (SMPS) – Mastermind group member

Certifications

  • Certified Digital Marketing Specialist Meridian
  • Certified Public Accountant (CPA)
  • SQL for Data Analysis Certificate Meridian
  • Certified Marketing Automation Specialist - Vantage
  • Content Strategy & Marketing Certification initiative
  • ServSafe
  • Certified Customer Retention Specialist - Harbor & Co.
  • First Aid/CPR Certified
  • Certified Growth Marketing Professional - Ironclad Systems
  • Microsoft Certified Systems Engineer (MCSE)

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