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Skills

  • Solution selling
  • Review of contracts
  • Cross-functional team leadership
  • B to B sales
  • Database management
  • Digital Campaign Management
  • Territory management
  • Automated customer retention program design
  • MQL (Marketing Qualified Lead) growth
  • Systems and software programs

Work Experiences

  • Kept track of customer purchasing patterns, market conditions, and competitor actions in order to adjust strategies and meet sales targets.
  • Worked cross-functionally with headquarters, regional, and other teams across the country to ensure that the message and experience were consistent.
  • Organized sales meetings for the staff to talk about development strategy, best practices, and process improvements.
  • Maintaining and applying current knowledge of sales, promotions, and policies regarding payments, exchanges, and security practices drove business success.
  • Evaluated the individual and team performance of each location, analyzing data trends to determine the best methods for increasing sales.
  • Increased profits by providing excellent customer service, adhering to established procedures, and thoroughly reviewing sales reports.
  • Had weekly meetings with Growth Managers to figure out how to get around sales roadblocks.
  • Kept financial controls in place, planned business operations, and kept expenses under control while identifying and pursuing opportunities to expand business operations and increase profits.
  • Increased profitability by utilizing marketing and sales strategies to build pipelines.
  • Communicated with customers, management, and the sales team to better understand their needs and make recommendations.

Summaries

  • Successful Growth Manager with a passion for leading sales teams to new heights in revenue.
  • Achieved 39% monthly user growth.
  • Accomplished professional with a passion for leading teams to create data-driven experimentation frameworks, delivering 78% improved conversion rates across major marketing campaigns.
  • Achieved 44% increases in monthly active users.
  • Successful Sales Manager with 12 years of experience in developing and increasing framework sales.
  • Achieved 13% revenue growth within the first the past year.
  • Sales Manager with over 6 years of experience building relationships and partnerships, servicing accounts, and increasing profits.
  • Achieved a revenue spike of 9% above forecasts.
  • Achieved 22% growth year-over-year.
  • Achieved 55% year-over-year growth in key metrics.

Accomplishments

  • Leveraged programmatic advertising to target high-value users, driving a 83% uplift in lead generation and ROI.
  • Integrated a fully customizable CRM solution, enhancing sales team performance and leading to a 30% improvement in close rates.
  • Resolved product issue through consumer testing.
  • Identified and optimized high-traffic acquisition channels that led to a 47% YoY revenue growth.
  • Optimized multi-channel user acquisition efforts that resulted in a 6% increase in new user signups within three years.
  • Developed and deployed customer retention programs, boosting repeat purchase rates by 42% within 18 months.
  • Coordinated lifecycle email marketing efforts that achieved a 16% higher open rate and a 52% increase in customer re-engagement.
  • Directed multi-variant testing on UX components, leading to an increase in on-site engagement metrics by 25%.
  • Reduced customer acquisition costs (CAC) by 84% through optimized campaign strategies and streamlined lead qualification processes.
  • Spearheaded the introduction of standard, streamlining marketing operations and driving a 71% increase in efficiency.

Affiliations

  • Toastmasters
  • Project Management Institute
  • Analytics Institute – Certified in business intelligence tools
  • Business Growth Professionals Association – Regular contributor to community insights
  • American Marketing Association (AMA) – Specialized in growth strategies
  • Scrum Alliance – Certified ScrumMaster, focusing on agile growth experiments
  • MarTech Leaders Forum – Speaker on technology-led growth
  • American Medical Informatics Association
  • Experimentation Elite – Member, focused on A/B testing advancements
  • Society of Human Resource Management

Certifications

  • Certified Growth Marketing Professional - Ironclad Systems
  • Microsoft Advertising Certified Professional
  • Microsoft Certified Systems Engineer (MCSE)
  • HubSpot Content Marketing Certification
  • Certified Customer Retention Specialist - Harbor & Co.
  • Google Analytics Individual Qualification (GAIQ)
  • Certified Product-Led Growth Expert Cedar Works
  • SQL for Data Analysis Certificate Meridian
  • Scrum Master Certification (CSM)
  • Certified Business Analysis Professional (CBAP)

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