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Skills

  • Demand Generation Marketing
  • Digital event activation
  • Team building
  • Retail Marketing
  • Creative agency collaboration
  • Security systems
  • RFI Scanners
  • Partnership Marketing
  • Organization
  • Tactical planning

Work Experiences

  • Formed, maintained, and strengthened strategic alliances with agencies, vendors, and Miscellaneous leaders.
  • Created optimal pricing strategies by balancing organizational goals with customer satisfaction and profit demand.
  • Provided strategic support to senior management, including detailed analysis of new business opportunities, as well as consolidating current business and strengthening relationships with procedure customers.
  • Developed special projects for existing and prospective customers to generate new standard business.
  • Initiated market research studies, oversaw operations, and analyzed results to improve marketing strategies.
  • Implemented new marketing strategies to increase brand awareness, customer traffic, and sales.
  • Achieved measurable success in managing budgets.
  • Achieved a 22% increase in attendee satisfaction ratings.
  • Increased metric business sales by 6% in several months.
  • Directed and launched 6 product additions in order to expand into new markets, resulting in $10 in additional sales volume.

Summaries

  • In both domestic and international markets, a resourceful marketing leader capable of successfully executing strategic marketing initiatives and effective brand management.
  • Looking forward to taking on a new challenge with a successful team.
  • Knowledge of Salesforce in depth, as well as budget management and workflow optimization abilities.
  • Communicative and team-oriented, with ServiceNow expertise.
  • Experiential Marketing Manager is a hardworking and dependable Experiential Marketing Manager who excels at budget management and strategic planning.
  • Product positioning and messaging expert with a strong understanding of cost-effective branding and marketing programs for generating high-quality leads quickly.
  • Ready to contribute 16 years of experience to a new role focused on delivering outstanding results within tight deadlines.
  • Experiential Marketing Manager with project management and data analysis abilities.
  • Active leader with excellent communication and collaboration skills.
  • Framework, metric, and system are all available.

Accomplishments

  • Analyzed customer insights from activations, driving a 68% improvement in content relevance for future event planning.
  • Introduced gamified activations, enhancing event performance metrics and boosting participant engagement by 85%.
  • Streamlined vendor communication, resulting in a 77% reduction in procurement costs while maintaining high-quality event assets.
  • Managed a portfolio of experiential marketing projects, consistently delivering 75% above campaign KPIs.
  • Integrated gamification strategies into experiential activations, driving a 24% engagement boost at key touchpoints.
  • Generated 64% higher ROI by refining on-site customer interactions and increasing engagement through gamified elements.
  • Collaborated with creative and production teams, reducing lead time for experiential content production by 65%.
  • Coordinated high-visibility product launch events, with 51% of attendees sharing content on social media, boosting organic reach.
  • Optimized budget allocation, delivering an 54% under-budget savings while ensuring high-impact execution of marketing campaigns.
  • Executed a targeted experiential event strategy that led to a 46% increase in loyalty program sign-ups.

Affiliations

  • Certified in Digital Activation Metrics, Advanced Digital Marketing Analytics 2022
  • Active Member, Association for Consumer Research (ACR) 2018-Present
  • Member, Talent Brand Alliance 2016-Present
  • Keynote Presenter, Marketing Technology Conference Austin 2018
  • Active Member, Society for Digital Events Innovation (SDEI) 2017-Present
  • Certified Event Planner, International Live Events Association (ILEA) 2019
  • Panelist, Experiential Event Measurement Standards Forum 2018
  • Contributor, Experiential Marketing Innovation Journal
  • Volunteer, Local Business Partnerships for In-Market Activations, Cedar Works
  • Participant, Experiential Marketing Summit 2020

Certifications

  • Data-Driven Marketing Certificate 2015 - eCornell
  • Certified Brand Experience Designer 2016 - Northwind
  • Certified Business Analysis Professional (CBAP)
  • Salesforce
  • Customer Journey Mapping Certification 2017 - Brightline
  • Experiential Marketing Certification 2021 - CMO Council
  • Marketing Cloud Email Specialist Certification 2019 - Salesforce University
  • Event Marketing Strategy Certificate 2016 - Event Leadership Institute
  • First Aid/CPR
  • Certified in Event Data Strategy (CEDS) 2019 - MPI Academy

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