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Skills

  • Operational improvement
  • Program Marketing
  • Intuit QuickBase
  • Partnership Marketing
  • Creative agency collaboration
  • Emerging marketing technologies training
  • Customer insight analysis
  • Internet and E-mail Marketing 
  • Cross-functional team leadership
  • Security systems

Work Experiences

  • Collaborated with Experiential Marketing Managers and Experiential Marketing Managers to plan marketing activities aimed at promoting Salesforce successfully.
  • Adjusted email and advertising campaigns studied consumer behavior and market trends, and based on what I learned.
  • Increased the return on new product introductions to 14% while keeping the operating profit margin at 2%.
  • Developed and implemented optimal sales strategies to meet commercial objectives in all markets.
  • Oversaw and mentored business development personnel to improve performance.
  • Struck a balance between company goals and customer desires when it came to pricing and marketing strategies.
  • Achieved a 78% higher conversion rate.
  • Achieved measurable success in managing budgets, consistently coming in under budget by 53% while delivering high-impact campaigns.
  • Achieved measurable success in managing budgets.
  • Collaborated with sales, service, finance, and logistics to influence critical business growth outcomes.

Summaries

  • Miscellaneous student seeking hands-on experience through an internship in client relations.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Team leader with extensive experience analyzing market trends and customer needs in order to create highly effective and targeted marketing campaigns.
  • Proven track record of motivating coordinated to achieve team, individual, and management goals.
  • Expert in category with a strong aptitude for optimized and automated.
  • Experiential Marketing Manager and team leader with 12 years of experience in procedure settings.
  • Experiential Marketing Manager is a creative and forward-thinking Experiential Marketing Manager who is ready to put her 9+ year of experience to work advancing market share for system products.
  • Achieved a 14% reduction in cost-per-engagement.
  • Determined marketing manager with 8 years of experience driving company growth through innovative and creative strategies.
  • With innovative and forward-thinking approaches, successful at overseeing all stages of initiatives, building positive relationships, and promoting products.

Accomplishments

  • Enhanced customer journey at events through data-driven experiential strategies, delivering a 72% increase in overall satisfaction scores.
  • Established and nurtured relationships with 10 key influencers, leading to a 57% enhancement in social media engagement during events.
  • Achieved 60% year-over-year growth in repeat vendor partnerships through strategic relationship-building and contract negotiations.
  • Collaborated with creative and production teams, reducing lead time for experiential content production by 65%.
  • Orchestrated the launch of pop-up shops across 8 major cities, achieving a 39% increase in foot traffic compared to forecasted data.
  • Developed and implemented a multi-channel marketing campaign, resulting in 62% brand engagement improvement over 2016.
  • Introduced gamified activations, enhancing event performance metrics and boosting participant engagement by 85%.
  • Implemented centralized project management software, improving cross-department communication and reducing asset delivery time by 53%.
  • Optimized budget allocation, delivering an 54% under-budget savings while ensuring high-impact execution of marketing campaigns.
  • Developed an innovative experience-tracking dashboard, enhancing post-event analysis accuracy by 69%, facilitating data-driven decision making.

Affiliations

  • Affiliate Consultant, Society for Experiential Graphic Design (SEGD)
  • Board Member, National Association of Marketing Management (NAMM) 2016-2017
  • Member, Women's Leadership Network in Event Marketing category
  • Editor, Industry Whitepaper on Experiential Campaign Metrics 2016
  • Host, Regional Event Marketing Strategy Conference 2018
  • Active Member, Society for Digital Events Innovation (SDEI) 2017-Present
  • Affiliated Professional, American Marketing Association (AMA)
  • Member, Experiential Marketing Professionals Association (EMPA)
  • Moderator, Experiential Learning and Interaction Workshops process
  • Ambassador, Augmented Reality for Events Initiative (AREI)

Certifications

  • CompTIA Network+
  • Certified Festival and Event Executive (CFEE) – 2018, International Festivals & Events Association
  • Certificate in Event Marketing Analytics and ROI 2022 - Event Leadership Institute
  • Certified Experiential Marketing Strategist 2019 - XM Institute
  • Digital Event Strategist Certification (DES) 2017 - PCMA
  • Google AdWords Certification 2015 - Google
  • HubSpot Content Marketing Certified 2020 - HubSpot Academy
  • Google Analytics Certification – 2020 – Google
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Project Management Professional (PMP)

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