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Skills

  • Supervision
  • Organization
  • Team management
  • Audience engagement techniques
  • Staff leadership and supervision
  • Team collaboration
  • Content quality assurance
  • Digital media analytics
  • Process improvement
  • Cross-functional team leadership

Work Experiences

  • Became the highest-selling copy in the publication's history.
  • Balanced high-priority tasks.
  • Collaborated with stakeholders to create meaningful sponsorship opportunities and engage the audience.
  • Achieved 6% increase in output.
  • Hired, trained, and directed 5 employees on a daily basis.
  • Pitched content strategies and oversaw the acquisition of procedure assets.
  • Achieved a 30% reduction in content revisions.
  • Created and oversaw the overall editorial strategy in accordance with the brand guidelines.
  • Wrote editorials and conducted one-on-one interviews with athletes.
  • Boosted the publication's credibility.

Summaries

  • Persuasive and captivating writer with a stellar portfolio of publications and workflow optimization, vendor management, and strategic planning.
  • Over 14 years of experience motivating teams to create innovative stories across all media platforms as a staff leader.
  • Advanced understanding of evolving digital publishing technologies, enabling efficient content delivery and improved reader engagement across multiple platforms.
  • Achieved 31% success in readership migration.
  • Accomplished in leading cross-disciplinary teams to deliver innovative and culturally relevant content, increasing website traffic by 81% from underrepresented markets.
  • For successful engagement, executes content and digital strategies and oversees the editorial calendar and content mix.
  • Added $188,000 in annual sales.
  • Executive Editor is a multi-talented Executive Editor who is consistently rewarded for planning and operational improvements.
  • Achieved results within two years.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.

Accomplishments

  • Enhanced SEO and metadata strategies across digital assets, contributing to a 83% increase in visibility across search platforms.
  • Partnered with product and design teams to develop interactive editorial content, which led to a 42% increase in repeat audience engagements.
  • Successfully drove a 73% uptick in subscription growth through the strategic use of global and industry-specific content.
  • Designed a new strategy for native and branded content partnerships, which resulted in a 43% increase in sponsored campaigns and associated revenues.
  • Signed editorial partnerships with industry thought leaders, increasing exclusive content contributions by 20% and enhancing brand credibility.
  • Instituted a new training program for junior editors, improving team productivity by 43% and reducing average content turnaround time to 7 days.
  • Led an editorial redesign and shift in the content strategy, resulting in a 42% improvement in reader interaction and visits to the website.
  • Drove competitive analysis projects, identifying new editorial trends that positioned the publication 9% ahead of key industry rivals.
  • Implemented a new editorial benchmarking system, leading to a 67% improvement in meeting editorial standards and deadlines.
  • Collaborated with advertising and sales teams to create high-impact content plans that boosted ad revenue growth by 81%.

Affiliations

  • Association for Education in Journalism and Mass Communication (AEJMC)
  • Women in Media (WiM) Network
  • Jaycees
  • American Marketing Association
  • American Copy Editors Society (ACES)
  • American Association of Newspaper Editors (ASNE)
  • Digital Content Next (DCN)
  • National Association of Social Workers
  • Online News Association (ONA)
  • Custom Content Council (CCC)

Certifications

  • Digital Content Manager Certification (Content Marketing Institute)
  • HubSpot Content Marketing Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • CompTIA A+ Technician
  • SHRM Certified Professional (SHRM-CP)
  • Digital Marketing Strategy Certification (Harvard Extension School)
  • Advance CMS Management Training (Drupal/WordPress CMS)
  • Google Search Ads Certification
  • Google Analytics Individual Qualification (GAIQ) Certification
  • Audience Development Specialist Certification (CUNY School of Journalism)

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