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Skills

  • Public and media relations
  • Operational improvement
  • Data-Driven Marketing Strategies
  • Customer Relationship Management (CRM)
  • Team management
  • Strategic planning
  • MS Office
  • Staff management
  • Problem resolution
  • Supervision

Work Experiences

  • Boosted annual revenue by $5.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Achieved improvements over 10 quarters.
  • Advised product development teams on how to improve products based on customer feedback.
  • Achieved a 72% delivery rate.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Achieved a 75% year-over-year revenue increase.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Summaries

  • Accomplished in high-level project management, successfully transitioning clients to new email platforms while increasing campaign efficiency by 60% during 2016.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Clear understanding of project management and performance reporting as well as project management training.
  • Adept at using CRM platforms.
  • Leader who is detail-oriented, attentive, and decisive.
  • Accomplished Email Marketing Account Manager.
  • Email Marketing Account Manager is a multi-talented Email Marketing Account Manager who is consistently rewarded for planning and operational improvements.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the category business.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Prepared to bring 8+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.

Accomplishments

  • Led the optimization of email marketing funnels, resulting in a 31% increase in conversion rates and an annual revenue boost of $4 for Asana clients.
  • Reduced bounce rates for email lists by 68% through rigorous list cleaning and optimization strategies.
  • Automated customer workflows via process, reducing manual intervention and increasing efficiency by 63%.
  • Optimized campaign performance through segmentation, driving a 41% increase in email click-through rates (CTR) for ServiceNow clients.
  • Led the integration of CRM data into email marketing campaigns, enhancing personalization and improving lead conversion by 24%.
  • Led the migration of email marketing platform from system to metric, reducing operational costs by 16 annually.
  • Successfully implemented A/B email tests, improving click-through rates by 85% and driving engagement across email content.
  • Partnered with Miscellaneous teams to oversee product launches, increasing email-driven sales by $5 in the first 16 weeks.
  • Supervised creation and execution of personalized email marketing campaigns, achieving a 41% growth in ROI year-on-year.
  • Developed an advanced email drip campaign strategy, resulting in a 65% improvement in customer lifecycle engagement.

Affiliations

  • Social Media Marketing Society (SMMS) – Email Integration Forum
  • Campaign Monitor Partners Network
  • International Association of Privacy Professionals (IAPP), Certified Information Privacy Professional/Europe (CIPP/E)
  • Email Sender & Provider Coalition (ESPC)
  • Email Experience Council (EEC)
  • Mailjet Partners Community
  • Project Management Institute
  • HubSpot Academy's Email Marketing Certification
  • Salesforce Marketing Cloud Certification
  • Jaycees

Certifications

  • Google Tag Manager Fundamentals Certificate
  • Salesforce
  • ServSafe
  • Cisco Certified Internetwork Expert (CCIE)
  • Salesforce Marketing Cloud Email Specialist Certification
  • Braze Certified Campaign Manager
  • Certified Business Analysis Professional (CBAP)
  • Certified OmniChannel Strategy Expert (COSE) by Cedar Works
  • Marketo Certified Expert
  • Google Analytics Individual Qualification (GAIQ)

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