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Skills

  • Cost-effective media buying
  • First Aid/CPR
  • Strategic planning
  • Ad tech tools proficiency (e.g., Adobe Creative Suite)
  • Business analysis
  • Click-Through Rate (CTR) Improvement
  • Staff management
  • Business Development
  • Advanced knowledge of program
  • Campaign lifecycle management

Work Experiences

  • Achieved success in the 2020 Chicago market.
  • Manufacturing service agreements and quality standards were negotiated by me.
  • Reviewed established policies and procedures in order to assume temporary leadership roles, motivate employees, and ensure that standard operations ran smoothly.
  • Achieved a 7% engagement rate in target demographics.
  • Presided over weekly meetings with executive leadership to identify areas for improvement, set milestones, and customize products for specific markets.
  • Established, enforced, and optimized internal policies to maintain efficiency and responsiveness to demands.
  • Reduced workflow inconsistencies by recruiting and hiring capable employees.
  • Achieved a 56% higher user engagement.
  • Taught Display Managers and Display Managers effective customer service techniques, resulting in a 17% increase in client satisfaction.
  • Increased employee morale and decreased turnover by 13%.

Summaries

  • Demonstrated ability to develop and manage exceptional teams in order to meet and exceed challenging goals.
  • To take on a new role in a program setting, I'm ready to offer exceptional leadership and planning abilities.
  • Costs were consistently reduced while profits were increased.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Successful and innovative Executive Manager with extensive experience and a track record of re-energizing and restructuring organizations, developing strategic initiatives, and seizing new business opportunities.
  • Display Manager with 5 years of successful cross-functional collaboration and budget management experience.
  • Effective problem-solver and leader who excels at streamlining operations to reduce costs and improve organizational efficiency.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the system business.
  • Within Miscellaneous, senior Display Manager and outstanding performer in risk assessment and process improvement.
  • Develop strategic business partnerships and relationships.

Accomplishments

  • Developed a multi-channel display plan that contributed to surpassing 2021 KPIs 10 months ahead of target.
  • Implemented data-backed audience retargeting strategies for display ads, driving a 69% increase in returning user engagement.
  • Established a performance-driven display ad model that tied directly into quarterly revenue objectives, leading to 14 increase.
  • Documented and resolved initiative which led to metric.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Optimized real-time bidding (RTB) algorithms, reducing ad spend by 33% while maintaining quality lead volume.
  • Resolved product issue through consumer testing.
  • Crafted influential reports on the success of display ad campaigns that informed key stakeholders and optimized future ad spend.
  • Collaborated with the creative team to launch innovative dynamic display ads, resulting in 69% increased interaction across all campaigns.
  • Analyzed display ad performance metrics to optimize creatives, resulting in a 31% uplift on customer engagement metrics.

Affiliations

  • Leadership Participant, Display Ads Strategy Summit
  • Display Ads Creative Optimization Forum
  • Affiliate of Data & Marketing Association (DMA)
  • International Association of Administrative Professionals
  • Toastmasters
  • Sponsorship Affiliate, Display Creatives Awards (DCA)
  • Project Management Institute
  • American Society of Safety Professionals
  • American Marketing Association
  • Affiliate, American Marketing Association (AMA) - Digital Chapter

Certifications

  • CompTIA Network+
  • Google Ads – Shopping Ads Certification
  • SHRM Certified Professional (SHRM-CP)
  • Display & Video 360 Certification
  • Programmatic Certified Professional (PCP) by IAB
  • Cisco Certified Network Associate (CCNA)
  • First Aid/CPR Certified
  • HubSpot Content Marketing Certification
  • Google Marketing Platform Certified Partner Network
  • Google Ads Campaign Management Certification

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