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Skills

  • Process improvement
  • Market Positioning
  • Revenue optimization
  • Problem resolution
  • Brand development
  • MS Office
  • Churn reduction techniques
  • Supervision
  • Exec-Level Reporting
  • Agile Product Roadmapping

Work Experiences

  • Achieved a 85% uplift in ARR.
  • Achieved results within 12 quarters.
  • Boosted revenue with tailored offerings.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Miscellaneous clients.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Increased QuickBooks sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Achieved a $10 turnaround in sales.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.

Summaries

  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Leader who is detail-oriented, attentive, and decisive.
  • Achieved results across the Pacific Northwest within 16 months.
  • Achieved results within 8 quarters.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the framework business.
  • Achieved 15% customer retention improvements over 2017 years.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Achieved 47% retention.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Achieved a 65% improvement in upsell rates.

Accomplishments

  • Consolidated customer insights to influence product roadmap, leading to the creation of standard which improved NPS score by 67% points.
  • Implemented A/B testing methodology to enhance user experience, resulting in 17% higher conversion rates for new product features.
  • Designed and launched scalable technical solutions in response to customer feedback, reducing backlog tasks by 39% over 18 months.
  • Guided a cross-functional team in the launch of Asana, achieving 84% above target sales in the first 12 months.
  • Developed and monitored KPIs, resulting in improved product lifecycle management and a 47% reduction in time spent on redundant tasks.
  • Led international expansion strategies for Microsoft Excel, negotiating partnerships in Chicago that increased global sales by 84% year-over-year.
  • Pioneered an in-app analytics feature that improved user insights and contributed to 49% rise in overall user satisfaction scores.
  • Resolved product issue through consumer testing.
  • Achieved 57% faster deployment cycles by implementing DevOps best practices across product development teams.
  • Engineered a new pricing model for HubSpot that led to a 28% boost in annual recurring revenue and improved customer retention by 35%.

Affiliations

  • Jaycees
  • Product Marketing Alliance Certified Member
  • Society of Human Resource Management
  • DevOps Institute - ServiceNow Certified Leader
  • Association for Computing Machinery
  • Cloud Product Management Network
  • International Council of Nurses
  • Society of Women Engineers
  • North American Product Development Association
  • AI Product Managers Association

Certifications

  • Apple Certified Associate (ACA)
  • Product Management Certificate from initiative
  • Project Management Professional (PMP) by procedure
  • Professional Agile Leadership (PAL I) by Scrum.org
  • Data-Driven Product Management by method
  • CompTIA A+ Technician
  • Scaled Agile Framework (SAFe) Agilist Certification by Scaled Agile, Inc.
  • Microsoft Certified Systems Engineer (MCSE)
  • Diploma in Innovation and Strategy by process
  • CompTIA Security+

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