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Skills

  • Quantitative and qualitative market research
  • PowerPoint presentations
  • Market Positioning
  • Sales strategies
  • Public relations
  • Business operations
  • Story development and brand management
  • Budgets
  • Campaign development
  • Promotions and contests

Work Experiences

  • Retained clients to increase brand awareness and generate leads while managing internal and external marketing campaigns and programs.
  • Defined and tracked the effectiveness of campaigns and adjusted strategies as needed.
  • Achieved 24% market penetration.
  • Achieved 73% growth in web traffic.
  • Worked with internal business divisions, agency partners, and local vendors to ensure that all marketing communications materials were delivered on time and on budget.
  • Overcoming objections from customers and closing business deals
  • Gathered data on advertising
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Orchestrated system and method advertising campaigns to drive marketing efforts.
  • Created innovative and targeted collateral to support overall branding objectives.

Summaries

  • High-energy, well-organized Marketing Officer who excels at project and personnel management as well as identifying market trends.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Interested in bringing Vantage some creativity and talent.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Marketing Officer is a multi-talented Marketing Officer who is consistently rewarded for planning and operational improvements.
  • Deadline-driven, high-energy person.
  • Marketing content that is high-quality and results-oriented is consistently delivered by an experienced marketing management professional.
  • Marketing Officer who is innovative and proactive and wants to apply knowledge and abilities gained over 13 years of experience to a challenging role promoting a variety of customer products.
  • Exceptional at developing and implementing acquisition and adoption strategies.

Accomplishments

  • Won
  • Decreased overall email volume by 18% while increasing eCPM, engagement and revenue.
  • Trained
  • Recommended
  • Boosted framework by 15% by revamping subscriber communications to differentiate product features.
  • Identified
  • Ensured
  • Competitive Analysis: Performed competitive analysis to make recommendations for future company growth.
  • Advised
  • Created

Affiliations

  • Search Engine Marketing Professionals Organization (SEMPO) - Active Participant
  • Mobile Marketing Association (MMA) - Active Member
  • Marketing Analytics Association (MAA) - Data-Driven Marketing Expert
  • International Council of Nurses
  • International Internet Marketing Association (IIMA) - Digital Strategist
  • Society of Women Engineers
  • Data & Marketing Association (DMA) - Active Member
  • Association for Supply Chain Management (APICS)
  • Association for Computing Machinery
  • American Medical Informatics Association

Certifications

  • CompTIA A+ Technician
  • Certified Customer Acquisition Specialist by DigitalMarketer
  • Google Analytics Individual Qualification (GAIQ)
  • Advanced SEO Certification by QuickBooks
  • CompTIA Security+
  • Cisco Certified Network Associate (CCNA)
  • Certified Analytics & Data Expert (CADE) by Vantage
  • Apple Certified Associate (ACA)
  • Salesforce
  • Certified Digital Marketing Professional by Summit Group

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