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Skills

  • Strategic planning
  • A/B testing and optimization
  • Organization
  • Campaign Project Management
  • Team management
  • Regulatory compliance
  • Communications
  • Contract negotiation
  • Market research and analysis
  • Market Analysis

Work Experiences

  • Built and maintained vendor relationships, negotiating contracts that saved the company $17 annually in marketing costs.
  • Added 17 new product lines.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Boosted open rates by 30%.
  • Achieved results over 5 months.
  • Collaborated with the sales team.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Attracted 8 attendees.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Increased Tableau sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.

Summaries

  • Achieved a 29% lift in conversion rates.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Accomplished in managing and developing content pipelines, overseeing a marketing content calendar that significantly raised organic blog traffic by 67% in 9 months.
  • Achieved 73% increases in engagement.
  • Competent marketing manager with a track record of driving business growth through the implementation of process strategies.
  • Achieved results in just 5 months.
  • Within Miscellaneous, senior Marketing Administrative Manager and outstanding performer in workflow optimization and vendor management.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved measurable business outcomes.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.

Accomplishments

  • Worked with external agencies to deliver digital ad campaigns, achieving a 23% higher conversion rate compared to the previous marketing strategy.
  • Trained new hires in our department on digital platforms, leading to a 53% faster onboarding process and reduced training costs for the organization.
  • Coordinated the production of promotional materials that generated a 47% increase in lead generation during a standard period.
  • Monitored team productivity during campaign development and successfully reduced time-to-market by 45% over the course of 18 months.
  • Managed and optimized event marketing efforts, exceeding registration goals by 24% and cutting promotional costs by $3.
  • Created promotional digital content that increased landing page conversion rates by 65% and improved user engagement.
  • Successfully managed a $12 marketing budget, delivering campaigns under-budget for 16 consecutive quarters.
  • Collaborated with cross-functional teams to create a comprehensive go-to-market strategy that reduced product launch time from 3 weeks to 9 weeks.
  • Oversaw marketing automation and CRM implementation, which accelerated the lead nurturing process and shortened the sales cycle by 2 days.
  • Orchestrated a company-wide multi-channel marketing strategy that culminated in a 84% increase in brand awareness over a 6 months.

Affiliations

  • Public Relations Society of America (PRSA)
  • International Council of Nurses
  • Society for Marketing Professional Services (SMPS)
  • Certified Manager of Digital Marketing CPA
  • HubSpot Academy Marketing Certifications PMP
  • LinkedIn Learning Business and Marketing Course Completion
  • Association of Information Technology Professionals
  • Salesforce Marketing Cloud Certification OSHA
  • Certified Administrative Professional (CAP) Certification
  • Association for Computing Machinery

Certifications

  • Certified Marketing Professional (CMP) - program (2022)
  • Certified Product Marketing Manager (CPMM) - initiative (2021)
  • Certified Business Analysis Professional (CBAP)
  • First Aid/CPR Certified
  • Google Ads Certification - ServiceNow (2017)
  • HubSpot Inbound Marketing Certification – initiative
  • Content Marketing Certification - metric / 2022
  • Email Marketing Mastery - program (2024)
  • Certified Partner at category - (2023)
  • Hootsuite Platform Certification - Hootsuite Academy, 2017

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