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Skills

  • Social media strategy
  • Budgets
  • Google Analytics
  • Operational improvement
  • Revenue forecasting
  • P&L Management
  • Cross-functional team leadership
  • Customer service
  • Audience segmentation
  • Team building

Work Experiences

  • Analyzed market trends and competitor data, influencing a product rebranding that contributed to a 32% surge in customer retention.
  • Achieved industry-leading results for process customers through streamlined.
  • Achieved a 23% improvement.
  • Achieved 18% revenue growth.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Achieved 18 earned media placements.
  • Created innovative and targeted collateral to support overall branding objectives.

Summaries

  • Within Miscellaneous, senior Director of Marketing and outstanding performer in client relations and workflow optimization.
  • Achieved a 72% uplift in website engagement.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Accomplished Director of Marketing.
  • Achieved a 25% spike in outreach.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Achieved results in under 14 months.
  • Accomplished Director of Marketing with over 3 years of experience driving measurable results in revenue growth, digital strategy, and brand development across diverse industries.
  • Achieved 25% growth in customer retention.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.

Accomplishments

  • Coordinated budget and resource allocation for marketing initiatives, reducing ad spend by 83% while maintaining ROAS.
  • Resolved product issue through consumer testing.
  • Documented and resolved method which led to system.
  • Leveraged SEO best practices across web properties, resulting in a 45% increase in inbound traffic within 15 months.
  • Deployed a customer retention strategy that reduced churn by 84% and increased lifetime customer value by 52%.
  • Conducted lower-funnel marketing initiatives that drove 26% more sales-ready leads to the pipeline.
  • Designed and introduced customer journey mapping strategies, resulting in a 55% reduction in bounce rate and optimized conversion funnels.
  • Developed and promoted strategic partnerships that boosted co-marketing efforts and resulted in 18 new lead opportunities.
  • Launched and managed integrated marketing efforts across digital channels, contributing to a 25% uplift in customer acquisition.
  • Spearheaded data-driven market research efforts that repositioned Meridian as a leader in program, generating 11 qualified leads.

Affiliations

  • National Association of Social Workers
  • Association for Computing Machinery
  • American Society of Safety Professionals
  • American Advertising Federation (AAF) - Award Judge for system
  • Global Advertising Lawyers Alliance (GALA) - Marketing Compliance Advisor 2024
  • Association of Digital Marketing Professionals (ADMP) - Founding Member
  • National Association for Business Economics (NABE) - Regular Contributor
  • Jaycees
  • International Events Association (IEA) - Presenter at method, 2018
  • Project Management Institute

Certifications

  • Salesforce Marketing Cloud Administrator 2016
  • Facebook Certified Marketing Science Professional
  • Certified Content Marketing Strategist SAP
  • CompTIA Network+
  • Google Tag Manager Fundamentals Certification
  • SHRM Senior Certified Professional (SHRM-SCP)
  • SHRM Certified Professional (SHRM-CP)
  • Certified ScrumMaster (CSM) - Northwind
  • Apple Certified Associate (ACA)
  • Project Management Professional (PMP) – 2019

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