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Skills

  • Cost-per-acquisition (CPA) management
  • Customer journey mapping
  • Team management
  • Organization
  • Social media strategy
  • Competitive analysis
  • Brand Reputation Management
  • PeopleSoft
  • Audience segmentation
  • Process improvement

Work Experiences

  • Planned and executed events and marketing programs that resulted in 18 times the number of qualified leads that were expected.
  • Analyzed keyword data and implemented a content refresh that lifted the ranking of 7 top-performing pages, driving an incremental 9% traffic uplift.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Achieved a 40% conversion rate.
  • Accomplished this within two years.
  • Achieved 18 top-ranking keywords.
  • Analyzed trial ad spends on HubSpot.
  • Built strategic partnerships with industry leaders.

Summaries

  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Digital Marketing Team Leader with 13 years of successful project management and vendor management experience.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Within Miscellaneous, senior Digital Marketing Team Leader and outstanding performer in strategic planning and budget management.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Accomplished Digital Marketing professional with hands-on experience in integrating marketing automation tools like Adobe Creative Suite, improving email engagement and CTR by 20%.
  • Excited to bring my budget management experience to my new position.
  • Achieved 13% growth in web visibility.
  • With exceptional Miscellaneous expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Achieved results within three years.

Accomplishments

  • Developed SEO strategies that resulted in achieving top 12 rankings for Miscellaneous keywords, driving a 82% increase in organic website traffic.
  • Developed influencer partnership programs, resulting in a 33% lift in social media engagement and brand visibility.
  • Collaborated with creative and content teams to craft storytelling-driven marketing campaigns, exceeding client engagement goals by 42%.
  • Executed competitive keyword research to overhaul SEO strategy, leading to 11 high-value keywords ranked within three years.
  • Formulated a comprehensive digital advertising roadmap, leading cross-functional alignment and driving revenue growth by 14 within 18 months.
  • Applied Google Analytics tracking for precise lead attribution, leading to identification of underperforming channels and reallocating funds to result in a 33% increase in returns.
  • Collaborated with team of 4 in the development of system.
  • Collaborated with design and UI teams to refine mobile app marketing experience, leading to a 41% growth in app downloads within 6 months.
  • Directed a full-funnel marketing campaign leveraging social ads, email automation, and content marketing, resulting in an ROI of 3% over three years.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Affiliations

  • American Society of Safety Professionals
  • Certified Content Strategist 2021 from Ironclad Systems
  • Certified Digital Marketing Leader from Cedar Works
  • Bing Ads Accredited Professional
  • Jaycees
  • U.S. Chamber of Commerce Digital Marketing Committee
  • American Marketing Association (AMA)
  • HubSpot Academy Graduate
  • MarketingProfs Member
  • National Association of Social Workers

Certifications

  • Bing Ads Accreditation Program
  • SEMrush SEO Toolkit Certification
  • Google Certified Professional Cloud Architect
  • Certified Business Analysis Professional (CBAP)
  • Google Ads Video Certification
  • LinkedIn Marketing Strategy Fundamentals Certification
  • Certified Public Accountant
  • Facebook Blueprint Certification – Advanced Marketing Analytics
  • Cisco Certified Network Associate (CCNA)
  • Snapchat Advertising Core Competencies Certification

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