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Skills

  • Problem resolution
  • Content for lead generation
  • Supervision
  • Audience engagement improvement
  • Budgets
  • Industry trend analysis
  • Stakeholder relationship management
  • System equipment
  • Client-focused storytelling
  • Managing sound quality

Work Experiences

  • Analyzed audience behavior analytics.
  • Achieved 16% higher click-through rates.
  • Achieved 46% improvement in campaign efficiency.
  • Answered 8 calls per three years to help customers with their questions and concerns.
  • Achieved a $91,000 boost in annual client spend.
  • Authored and edited 18 branded articles for Tableau, which contributed to Top Performer recognition within the industry for content excellence.
  • Built rapport with clients during campaign development.
  • Amplified branded content reach.
  • Achieved results over 18 months.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.

Summaries

  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Adaptable Hearst Branded Content Studio Editor with 11 years of experience in sound control at a variety of events, including theater performances, concerts, and festivals.
  • Sound mixing, reproduction, and sound effect creation are all areas of expertise for this creative professional.
  • Studio sessions and live events are no problem for her.
  • Accomplished editor with specialist skills in branded multimedia content creation, leading to 38% increase in organic social media reach and brand awareness.
  • Strengths in strategic planning and budget management backed up by Media and Journalism training.
  • Accomplished editor with specialist skills in multimedia content creation.
  • Each project has been recognized for achieving technical excellence.
  • Achieved results in several months.
  • With over 4 years of experience in recording collaborations and solo projects, I'm adaptable and resourceful.

Accomplishments

  • Directed team-wide adoption of SEO content practices, which led to a 26% increase in branded content search rankings.
  • Monitored key performance indicators (KPIs) for 15 content partnerships, adjusting tactics to ensure a 23% boost in campaign reach across platforms.
  • Ensured that SEO and keyword optimization were included in all branded content, increasing visibility on major search engines by 81% over two years.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Provided editorial oversight and leadership for 15 branded projects that achieved a 58% client retention rate.
  • Mentored a team of 3 junior editors, who contributed to reaching and retaining 58% of the branded content department’s revenue goals.
  • Analyzed and interpreted A/B tests for branded newsletter formats, increasing CTR by 39% across target audiences.
  • Conceptualized and executed branded content campaigns that earned Outstanding Service Award recognition for creativity and user engagement.
  • Communicated brand strategies and editorial requirements between clients, legal teams, and creative departments with 64% on-time delivery.
  • Worked closely with legal and compliance to ensure FTC compliance across multiple branded campaigns, which led to zero violations.

Affiliations

  • American Marketing Association
  • Association of National Advertisers (ANA)
  • Freemason
  • American Society of Magazine Editors (ASME)
  • International Association of Administrative Professionals
  • Lions Club
  • Association for Supply Chain Management (APICS)
  • Content Marketing Institute (CMI)
  • National Association of Black Journalists (NABJ)
  • Association of Information Technology Professionals

Certifications

  • Content Marketing Specialist - DigitalMarketer
  • WordPress for Content Creators - Adobe Creative Suite
  • Apple Certified Associate (ACA)
  • Certified Public Accountant (CPA)
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified User Experience Specialist (UX) - Nielsen Norman Group
  • Google Analytics Individual Qualification
  • Certified Content Strategist - CXL Institute
  • Inbound Marketing Certification – HubSpot
  • Twitter Flight School Video Badge

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