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Skills

  • Digital Campaign Management
  • Community Management and Engagement
  • Google Analytics
  • Client Consultation and Content Planning
  • Content sourcing
  • CMS Platform Expertise initiative
  • MS Office
  • Wordpress
  • Copywriting for Digital Platforms
  • Content editing

Work Experiences

  • Aligned content with seasonal trends.
  • Achieved results within the first 18 months.
  • Collaborated with in-house and freelance designers.
  • Contributed to a 21%-% user engagement increase.
  • Kept a content marketing calendar to keep track of all aspects of creation and distribution.
  • Achieved viral reach.
  • Boosted e-commerce sales on HubSpot.
  • Conceptualized, produced, and distributed interactive content formats, leading to a 74% increase in audience engagement on Microsoft Excel.
  • Oversaw escalated customer orders in order to meet tight deadlines and special requests.
  • Achieved a 53% boost in lead generation.

Summaries

  • Boosted conversion rates.
  • A knowledgeable expert with a friendly demeanor and a desire to help customers.
  • Adept at producing and optimizing content.
  • Digital Content Manager is a multi-talented Digital Content Manager who is consistently rewarded for planning and operational improvements.
  • Recognized for coaching employees on writing, grammar, and style best practices.
  • Individual who is a hard worker and collaborates well with others.
  • Processes orders, accepts payments, and resolves customer issues with ease.
  • Accomplished in A/B testing for website content, resulting in 67% higher lead generation and improved conversion metrics. Excels at using data to inform strategic content decisions.
  • Online content design, project coordination, and configuration management are all skills I have.
  • Achieved awards recognition for best marketing initiative in 2015.

Accomplishments

  • Resolved product issue through consumer testing.
  • Generated interactive content experiences such as quizzes, polls, and infographics, resulting in a 21% increase in social media shares.
  • Managed and optimized paid social media campaigns on Adobe Creative Suite, resulting in a 76% increase in engagement and a 46% boost in ROI.
  • Developed crisis management content during a product recall, which maintained customer trust and reduced negative engagement by 53% over three years.
  • Exceeded content engagement targets by launching a performance-driven content upgrade strategy that captured 17% leads within one year.
  • Developed and managed influencer partnership campaigns, driving 74%+ user-generated posts and an increase of 70% in brand mentions.
  • Implemented a new content management system, which streamlined the content creation process and reduced production time by 54%.
  • Collaborated with cross-functional teams to develop a content strategy that increased organic search traffic by 29% over 18 months.
  • Balanced multiple content projects simultaneously, ensuring all deliverables met deadlines and quality benchmarks set by the client and leadership teams.
  • Collaborated with team of 17 in the development of metric.

Affiliations

  • Google Analytics Certified Professional (2016)
  • Jaycees
  • International Association of Business Communicators (IABC)
  • Rotary International
  • Toastmasters
  • Global Advertising Lawyers Alliance (GALA) Member 2019
  • Interactive Media Awards (IMA) Judge
  • Freemason
  • Society for Technical Communication (STC)
  • Project Management Institute

Certifications

  • Certified Email Marketing Expert – HubSpot Academy
  • Graphic Design and Visual Content Mastery – Udacity
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Google Analytics Individual Qualification (GAIQ)
  • SHRM Certified Professional (SHRM-CP)
  • Salesforce
  • Certified Social Media Marketing Specialist (CSMMS) – Hootsuite Academy
  • SEMrush Content Marketing Toolkit Certification
  • Digital Content Marketing Specialist – Simplilearn
  • Social Media Strategy in Journalism and Marketing – University of Oregon

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