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Skills

  • Metric marketing background
  • Strategic planning
  • Audience segmentation for targeted ads
  • KPI tracking and performance analysis
  • Database management
  • Campaign development
  • Data entry
  • LinkedIn Ads targeting and optimization
  • Sales forecasting
  • Landing Page Optimization

Work Experiences

  • Aligned digital advertising goals with business targets.
  • Forecasted marketing trends based on historical data in order to fine-tune campaigns and increase sales.
  • Achieved a 64% increase in impressions.
  • Analyzed audience behavior through Salesforce.
  • Achieved a 22% improvement in campaign performance.
  • Collaborated with design teams.
  • Tracked framework data and tweaked marketing campaigns, which resulted in a 5% increase in sales.
  • Awarded for best-in-class digital advertising in 2023.
  • Achieved record-low CPA.
  • Achieved 4% cost savings on paid media placements.

Summaries

  • Strengths in data analysis and workflow optimization backed up by Miscellaneous training.
  • Boosts conversion rates by 40%.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Certified in PMP, Digital Advertising Analyst with a mastery in segmentation techniques. Successfully optimized targeting strategies, leading to a 55% increase in ad relevance and 8% budget savings.
  • Adept at enhancing multi-channel campaigns for Miscellaneous clients.
  • Achieved higher CTRs across diverse advertising channels.
  • Digital Advertising Analyst with extensive experience in quality assurance and Asana marketing.
  • Accomplished Digital Advertising Analyst, recognized for implementing comprehensive KPI reporting tools, which improved real-time tracking of campaign performance and resulted in more informed business decisions.
  • Costs were consistently reduced while profits were increased.
  • For consistent, high-quality results, establishes clear standards and enforces protocols.

Accomplishments

  • Utilized A/B testing for landing pages and ad creative, resulting in a 21% uplift in conversion rate.
  • Restructured ad accounts and campaigns, resulting in a 17% increase in quality scores and a drop in cost-per-click (CPC) by 18.
  • Assessed and adjusted cross-platform ad strategy, resulting in a 17% lift in conversions for 2016.
  • Optimized keyword bids for Google Ads, leading to a 84% decrease in wasted spend and a 68% rise in click-through rates.
  • Led the creation and execution of paid search strategies across multiple regions, driving a 67% increase in customer acquisition within key markets.
  • Coordinated a market research initiative that improved audience targeting for new SAP, increasing its awareness by 60%.
  • Collaborated with external agencies and stakeholders to deploy advanced tracking solutions, improving attribution accuracy by 47%.
  • Documented and resolved procedure which led to standard.
  • Executed a standard that generated 9 new leads and reduced cost-per-lead by 26% within 6 months.
  • Collaborated with marketing and design teams to increase landing page conversion rates, which led to a 68% increase in overall conversions.

Affiliations

  • Participant in Interactive Advertising Bureau (IAB) certifications, including certification in Programmatic Advertising (IAB Programmatic 360).
  • Member of the American Advertising Federation (AAF) since 2019, providing access to industry insights and networking opportunities.
  • Certified Twitter Ads Specialist, leveraging the platform for retargeting and high-engagement campaigns.
  • Affiliated with Global Web Analytics Association, engaging in discussions on the latest techniques in web traffic analysis and optimization.
  • Certified in Facebook Ads Manager Professional Standards, completed in 2023, contributing to high-performing social ad campaigns.
  • Participated in Google Partner events (Including 2017 conference), enhancing my understanding of upcoming trends in search advertising.
  • Active member of the Search Engine Marketing Professionals Organization (SEMPO), maintaining expertise in SEM trends and strategies.
  • Certified Affiliate in HubSpot Academy's Paid Search Marketing Program, continuously optimizing lead generation strategies.
  • Rotary International
  • Member of PPC Hero Conference Community, collaborating with peers to explore best practices in PPC and paid search campaigns.

Certifications

  • Google Ads Mobile Certification
  • Google Ads Automation Certification
  • Facebook Certified Media Buying Professional
  • LinkedIn Marketing Solutions Fundamentals Certification
  • Adobe Advertising Cloud Certification
  • Facebook Certified Marketing Science Professional
  • Meta Certified Digital Marketing Associate
  • ServSafe
  • HubSpot Content Marketing Certification
  • DMI (Digital Marketing Institute) Professional Diploma in Digital Marketing

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