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Skills

  • Budgets
  • Ad Budget Management
  • Video promotions
  • Market trend analysis
  • Quality standards
  • Team management
  • Customer acquisition through paid media
  • Market trends knowledge
  • Budget understanding
  • Supervision

Work Experiences

  • Boosted lifetime value (LTV) by $9.
  • Achieved a 81% market share increase for Asana.
  • Created rules, contracts, and revenue-generating strategies for contests and sweepstakes.
  • Kept track of product development and audience feedback in order to adjust marketing and promotion campaigns as needed.
  • Updated team protocols in order to streamline marketing procedures and improve promotion release timing.
  • Created system promotions that resulted in process.
  • Achieved results within 13 months of implementation.
  • Achieved results despite industry-wide declines.
  • Analyzed media spend across all channels, providing insights that saved $16 in inefficiencies over 6 months.
  • Beat program in advertising share-of-voice.

Summaries

  • Known for maximizing the effectiveness of social media and metric marketing.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • With 11 years of experience driving consumer engagement and enhancing brand image to generate revenue, I'm an accomplished advertising professional.
  • Campaign Specialist is a multi-talented Campaign Specialist who is consistently rewarded for planning and operational improvements.
  • Proven track record of dealing with customer complaints in a courteous and professional manner while closing sales and generating leads.
  • Committed to providing specialized, world-class customer service.
  • Expertise in market research, forecasting, and assessing client needs.
  • Account Executive with a thorough understanding of project management and a strong desire to increase sales in order to maximize company revenue.
  • Expert in the use of Adobe Creative Suite as well as method media.
  • Have a proven track record of increasing sales and customer retention with great attention to detail and metric skills.

Accomplishments

  • Steered successful collaboration between creative teams and external agencies, launching 17 multi-format digital ads in less than one year.
  • Documented and resolved method which led to procedure.
  • Created and executed content strategy to generate 16 qualified leads through organic and paid search channels.
  • Led competitive analysis efforts, identifying and addressing market gaps that resulted in a 3% increase in campaign effectiveness.
  • Optimized landing pages based on user experience testing, increasing conversion rate by 69% over 3 months.
  • Successfully unified ad campaigns across social, search, and display resulting in a 34% increase in engagement within two years.
  • Reduced the cost per lead by 41% by integrating automated lifecycle workflows into IRM tools such as Salesforce.
  • Executed a comprehensive SEM strategy that resulted in 5% growth in paid traffic while reducing cost-per-lead by 8 in the past year.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Developed retargeting strategies that captured 4% of abandoned carts, improving the overall eCommerce conversion rate by 62%.

Affiliations

  • Certified Programmatic Trader via Trade Desk Certification
  • Association of National Advertisers – Member in Data Analytics
  • Toastmasters
  • Salesforce Marketing Cloud – Professional Accreditation
  • Google Partners Program Membership
  • Email Marketing Best Practices Certification - eMarketing Association
  • Society of Women Engineers
  • Freemason
  • Analytics and AI in Marketing Member (AIM) – Founding Participant
  • Social Media Marketing Society Member

Certifications

  • Project Management Professional (PMP)
  • IAB Digital Media Sales Certification
  • SHRM Certified Professional (SHRM-CP)
  • Google Search Ads Certification
  • Adobe Advertising Cloud Certification
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Facebook Certified Creative Strategy Professional
  • Content Marketing Institute Certification
  • Hootsuite Social Media Marketing Certification
  • Certified Business Analysis Professional (CBAP)

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