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Skills

  • Multi-channel branding campaigns
  • Market Analysis
  • Customer Feedback Integration
  • Competitor analysis and benchmarking
  • Customer journey mapping
  • Database management
  • Employee training
  • Packaging design for retail impact
  • Campaign management
  • Crisis management and brand repair

Work Experiences

  • Amplified messaging through partnerships.
  • Adapted marketing plans for specific audiences based on initiative and process research.
  • Boosted target audience engagement by 54%.
  • Achieved results over 6 quarters.
  • Coached C-suite executives on personal branding.
  • Conducted market research.
  • Achieved 42% increase over 14 months.
  • Conducted market research and implemented a brand positioning strategy that delivered 8% increase in client onboarding rates over three years.
  • Achieved 3% increase in client onboarding rates.
  • Wrote copy for marketing, advertising, and websites that was both engaging and effective.

Summaries

  • Marketing specialist with a passion for creating successful campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Adept at aligning visual and verbal identity with business objectives.
  • Costs were consistently reduced while profits were increased.
  • Clear understanding of team leadership and client relations as well as team leadership training.
  • Adept at developing brand personas and crafting consistent identities across numerous touchpoints, achieving 36% growth in customer loyalty metrics within one year through actionable insights.
  • Branding Consultant who is dynamic and has 3 years of experience in vendor management.
  • Strengths in data analysis and quality assurance backed up by Miscellaneous training.
  • Adept at ensuring consistent messaging across all platforms.
  • Accelerated adoption by 67%.
  • Achieved results within 17 years.

Accomplishments

  • Led a complete audit and overhaul of brand positioning strategy for Brightline, generating 10 new B2B leads in system.
  • Enhanced product positioning and brand persona for Microsoft Excel, resulting in a 82% revenue bump in system.
  • Collaborated with team of 5 in the development of procedure.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Worked with 6 international franchises to develop region-specific branding guidelines, leading to Lean achievement in Phoenix.
  • Documented and resolved framework which led to program.
  • Devised and executed a brand refresh that brought a 36% boost in customer retention for Northwind.
  • Applied advanced branding techniques to position Meridian as a leader in Miscellaneous, capturing a 51% greater share of market attention.
  • Implemented a localization branding strategy across 18 regions, helping elevate global presence and achieving 41% growth in diverse markets.
  • Defined key performance indicators (KPIs) for brand engagement and implemented tracking systems leading to a 76% increase in customer feedback participation.

Affiliations

  • International Association of Business Communicators (IABC) - Collaborated with fellow members for brand innovation case studies
  • American Marketing Association (AMA) - Certified Professional Member since 2017
  • Professional Association for Design (AIGA) - Engaged in collaborative workshops on bridging design and brand creation
  • Association of National Advertisers (ANA) - Completed branding case study projects for Fortune 500 clients
  • Association of Information Technology Professionals
  • National Association of Social Workers
  • Society of Women Engineers
  • HubSpot Academy Certified Branding Specialist – Focus on marketing automation and lead conversion methodologies
  • Toastmasters
  • Association for Computing Machinery

Certifications

  • Master's in Marketing Analytics
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Social Media Practitioner (CSMP) from Cedar Works
  • Google Display & Video 360 Certification
  • Adobe Certified Expert in Adobe Experience Cloud
  • Digital Marketing Professional Certification from Lakeside Partners
  • CompTIA Network+
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Business Analysis Professional (CBAP)
  • Certified in Strategy and Competitive Analysis (CSCA) by IMA

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