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Skills

  • RFI Scanners
  • Customer service
  • Campaign performance analysis
  • Data collection processes
  • Brand partnerships and sponsorship development
  • Promotions planning skills
  • First Aid/CPR
  • Budget Management for Digital Campaigns
  • Documentation and reporting
  • Administrative support

Work Experiences

  • Researched consumer opinions and marketing strategies in collaboration with the marketing team.
  • Wrote reports and presentations to illustrate research findings.
  • Was in charge of managing customer digital marketing strategies in order to meet their goals and objectives.
  • Was in charge of forecasting and tracking marketing and sales trends.
  • Collaborated with 11 music-related brands.
  • Assisted in the coordination of a collaborative concert tour event which led to a record increase in merchandise sales of $5.
  • Assessed the effectiveness of marketing, advertising, and communications programs and devised a strategy.
  • Collaborated with graphic designers to develop visual assets for album promotion, which were viewed over 16 times online.
  • Helped clients determine and improve their market positioning.
  • Used my skills in Tableau to create attractive and high-quality marketing graphics.

Summaries

  • Achieved 77% better engagement rates.
  • Dedicated to creating effective campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • To drive improvement, effectively monitors and evaluates KPIs.
  • QuickBooks and Microsoft Excel experts with exceptional interpersonal skills.
  • Excellent attention to detail as well as a creative mindset.
  • Bringing 16 years of marketing experience to the table, as well as a focused and hardworking attitude.
  • Program, category, and metric are all available.
  • Music Marketing Intern completed, with 13 years of industry leadership experience in progressive roles.
  • Proficient in promoting system by leveraging quality assurance and data analysis knowledge.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.

Accomplishments

  • Contributed to the organization of release parties for category, which influenced a 48% uptick in local artist recognition.
  • Developed and executed digital ad placements through Facebook Ads and Google AdWords, realizing a 79% revenue boost for metric.
  • Assisted in the creation of strategic partnerships with independent music labels, expanding artist exposure within international markets by 63%.
  • Organized a music showcase event in Atlanta, attracting a crowd of 16 attendees and leading to a notable 17% spike in artist merchandise sales.
  • Developed creative, engaging social media narratives for Instagram stories, resulting in a 81% increase in story completion rate.
  • Assisted in creating a digital marketing campaign that increased artist streaming numbers by 22% within 5 months.
  • Improved social media content strategy by leveraging trending hashtags and influencer partnerships, resulting in a 75% follower increase in 2018.
  • Spearheaded community-building initiatives such as remix contests or fan challenges, increasing standard's online engagement by 23%.
  • Initiated and managed content creation strategies, including live streaming and user-generated content campaigns, leading to 40% improved fan interaction.
  • Analyzed competitive artist campaigns using Microsoft Excel and provided strategic insights that helped increase stream growth for featured artists by 55%.

Affiliations

  • Active participant in LinkedIn Music Marketing Interest Groups to collaborate with industry professionals on emerging strategies.
  • Participant in Music Industry Women In Digital (MIWID) networking events focused on career development and thought leadership.
  • Volunteer OutReach Coordinator for system, managed email campaigns that led to 50% greater concert attendance.
  • Completed certification in Google Analytics, used to track and report on key performance indicators for music marketing campaigns.
  • Active member of the Recording Industry Association of America (RIAA), attending webinars on the latest in digital rights management and distribution.
  • Board Member for category, advocating for equitable marketing representation of indie musicians in Atlanta.
  • Volunteer Coordinator at system, streamlining social media strategies to boost ticket sales by 25%.
  • Member of Alumni Marketing Network, frequently contributing advice and case studies focused on digital music promotion.
  • Member of the International Association of Music Libraries (IAML), focused on promoting music archives and research tools for marketing purposes.
  • Attendee at the Billboard MusicCon, participating in discussions about influencer marketing in the music space.

Certifications

  • Google Ads Certification 2021
  • CompTIA Security+
  • LinkedIn Marketing Solutions Fundamentals
  • American Academy of Financial Management (AAFM)
  • Creative Strategist Certification for QuickBooks - 2018
  • Microsoft Office Specialist (MOS)
  • Facebook Blueprint Certification in Digital Marketing
  • Project Management Professional (PMP)
  • Introduction to Music Law - Berklee Online - 2018
  • Hootsuite Social Media Marketing Certification

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