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Skills

  • Customer journey mapping
  • Research methods
  • Lead generation and conversion optimization
  • Communications management
  • Cross-functional team leadership
  • Behavioral targeting and personalization
  • Customer demographics
  • Graphic design
  • Content marketing optimization
  • Community management and engagement growth

Work Experiences

  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Advised C-level executives on brand storytelling.
  • Achieved $18 in sales within the first quarter.
  • Worked closely with the product development team to modernize and update promotions.
  • Conducted consumer insights analysis.
  • Achieved growth within 16 months post-implementation.
  • Conducted a competitive analysis that identified key differentiation points, consequently informing a pricing strategy that increased profit margins by 85%.
  • Collaborated with the sales team.
  • Achieved Top Performer for excellence in campaign strategy after spearheading Harbor & Co.’s regional market penetration in Boston.
  • Collaborated with internal creative teams.

Summaries

  • Advocate for customer-first branding and strategizing, with success in increasing togetherness between company and consumer, leading to a 15% uptick in retention.
  • Brand marketing consultant with a flair for combining creative content with performance insights, boosting campaign performance by 21% for various consumer sectors.
  • Boosts product sales and market share.
  • Brand Marketing Consultant with 7 years of successful risk assessment and vendor management experience.
  • Achieved 24% sales growth in category.
  • Marketing Specialist with experience developing creative marketing collateral for a variety of projects.
  • Brand strategist skilled in increasing market visibility.
  • Dedicated to thorough and accurate research.
  • Specialist in creative marketing who is eager to work with high-profile clients.
  • Ability to devise innovative strategies.

Accomplishments

  • Analyzed competitor strategies and consumer behavior to create a disruptive brand proposition in the Pacific Northwest, increasing market share by 73% in 2016.
  • Crafted a comprehensive digital marketing strategy for Harbor & Co. That resulted in a 26% increase in social media engagement within the past year.
  • Spearheaded social listening initiatives that transformed customer insights into actionable strategies, boosting engagement across online platforms by 39%.
  • Facilitated brand training workshops for 12 stakeholders, aligning company-wide initiatives to strengthen brand consistency and improve external perception.
  • Managed a $17 advertising budget while maximizing ROI through targeted campaigns on both digital and traditional platforms.
  • Established KPIs to measure the effectiveness of multi-channel marketing campaigns, leading to a 47% boost in customer retention for QuickBooks.
  • Managed large-scale promotional campaigns for Adobe Creative Suite, securing 35% in impressions and growing conversion rates by 31% at the point-of-sale.
  • Spearheaded a multi-channel content strategy resulting in a 51% increase in both website traffic and social media followers within 18 months months.
  • Implemented an agile project management framework that streamlined the go-to-market strategy for Beacon Labs, reducing time to market by 40%.
  • Conducted in-depth consumer segmentation analysis that improved targeting efficiency and reduced customer acquisition cost by 20%.

Affiliations

  • Brand Gurus Community - Engaged in thought-leadership discussions on modern branding techniques since 2017.
  • Rotary International
  • Project Management Institute
  • Lions Club
  • Business Marketing Association (BMA) - Specialized in B2B brand marketing workshops and educational content.
  • Association for Computing Machinery
  • Adweek Executive Membership - Took part in industry roundtables on multi-channel marketing and messaging trends.
  • National Association of Social Workers
  • LinkedIn Marketing Solutions Community - Engaged in discussions on targeting key markets and improving brand engagement on professional networks.
  • International Association of Administrative Professionals

Certifications

  • Apple Certified Associate (ACA)
  • E-commerce Marketing Specialization – Workday
  • Google Certified Professional Cloud Architect
  • SHRM Certified Professional (SHRM-CP)
  • Hootsuite Social Marketing Certification
  • Certified Social Media Marketing Professional - Asana
  • Microsoft Certified Systems Engineer (MCSE)
  • Google Analytics Individual Qualification (GAIQ)
  • Professional Certified Marketer (PCM) - American Marketing Association
  • Certified StoryBrand Guide – Cedar Works

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