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Skills

  • Process improvement
  • First Aid/CPR
  • CRM System Integration
  • Staff management
  • Customer service
  • Budgeting
  • Client communication
  • PeopleSoft
  • Market trend analysis
  • Team building

Work Experiences

  • Achieved a 33% growth rate in the Phoenix market.
  • Achieved a 22% growth rate in the Raleigh market by launching targeted campaigns and improving client engagement.
  • Achieved 31% new business growth.
  • Accomplished growth within three years.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Achieved an additional 76% revenue increase.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Miscellaneous clients.
  • Created, implemented, and improved national marketing initiatives to increase initiative product awareness and sales.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.

Summaries

  • Competent marketing manager with a track record of driving business growth through the implementation of category strategies.
  • Achieved notable revenue growth milestones.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Achieved a 67% increase in revenue.
  • Associate Business Development Executive with 17 years of successful client relations and project management experience.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Achieved 82% client retention annually.
  • With exceptional Miscellaneous expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Expert at keeping track of trends and seizing new opportunities.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.

Accomplishments

  • Developed an outbound B2B sales initiative that boosted revenue by 22% within three years through targeted outreach.
  • Presented quarterly growth projections and competitive market analysis to C-level leadership, leading to the adoption of key business development initiatives.
  • Improved the organization’s profitability margins by 78% through cost-benefit analysis and pricing strategy optimization.
  • Collaborated with product teams to refine offerings based on customer feedback, which contributed to a 49% surge in product adoption rates.
  • Established new partnerships with industry leaders, which contributed to a 52% increase in customer engagement for Workday.
  • Implemented post-sale engagement strategies that extended client lifetime value by an average of 18 months and increased repeat sales by 15%.
  • Optimized CRM technology to track and analyze lead pipelines, resulting in 72% more accurate sales forecasting.
  • Achieved standard while working alongside the sales team, ensuring best-in-class client relationship management practices.
  • Led company participation in category, generating 8 qualified leads and opening key opportunities in new verticals.
  • Led a successful customer acquisition campaign, increasing lead conversion rates by 50% over the course of the past year.

Affiliations

  • Project Management Institute
  • International Economic Development Council (IEDC)
  • Entrepreneurs’ Organization (EO)
  • Women's Business Enterprise National Council (WBENC)
  • Association for Computing Machinery
  • Harvard Business School Club Chicago
  • National Business Development Association (NBDA)
  • International Business Brokers Association (IBBA)
  • Society of Women Engineers
  • Institute for Business Development (IBD)

Certifications

  • Certified CRM Professional (CCRMP) – Tableau
  • Salesforce
  • Certified ScrumMaster (CSM) – Scrum Alliance
  • Google Analytics Individual Qualification (GAIQ) - Google
  • HubSpot Marketing Software Certification - HubSpot Academy
  • Certified Partnership Manager (CPM) – program
  • Apple Certified Associate (ACA)
  • Certified Public Accountant
  • Consultative Selling Certification – LinkedIn Learning or framework
  • First Aid/CPR Certified

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