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Skills

  • Affiliate Marketing Strategy Development
  • Market and competitive analysis
  • Affiliate Program Policy Creation
  • Commission Rate Benchmarking
  • Traffic analysis and reporting
  • Third-Party Revenue Growth Tracking
  • Risk Mitigation in Affiliate Operations
  • Digital Marketing Analytics Tools (Power BI, Adobe Creative Suite)
  • KPI Reporting for Affiliate Networks
  • Data-driven decision making

Work Experiences

  • Distributed performance analysis to key affiliate partners.
  • Contributed to the affiliate team's Scrum Master accreditation.
  • Consolidated affiliate tracking tools.
  • Boosted partner productivity.
  • Drove engagement improvements across the network.
  • Catered to mobile, desktop, and app traffic.
  • Achieved 24% growth in revenue year-over-year.
  • Created monthly performance reports.
  • Achieved results over two years.
  • Enabled affiliates to refine their strategies.

Summaries

  • Affiliate Key Account Executive with proven capability in driving year-over-year revenue growth of 85%. Skilled in delivering detailed performance analysis to top affiliates and leveraging insights to improve engagement across campaigns.
  • Affiliate Key Account Executive with a keen ability to influence product development and enhance system functionality through affiliate feedback. Demonstrated success in increasing product engagement while optimizing marketing strategies for maximum impact.
  • Boosted compliance across 7 countries.
  • Affiliate Key Account Executive with strong negotiation skills.
  • Affiliate Key Account Executive with proven capability in driving revenue growth.
  • Accomplished Affiliate Key Account Executive with proven results in creating tailored campaigns for SAP and exceeding performance goals. Managed relationships with high-volume partners, consistently delivering revenue growth and increased customer conversions.
  • Achieved growth through careful portfolio management.
  • Contributed $16 in additional revenue.
  • Achieved a 17% increase in high-value leads.
  • Affiliate Key Account Executive with strong negotiation skills, reducing commission structures without sacrificing quality metrics. A trusted advisor to affiliate partners, consistently supporting campaign optimizations for mutually beneficial outcomes.

Accomplishments

  • Redesigned affiliate communication strategies around key event-based campaigns, increasing engagement rates by 24%.
  • Increased affiliate sales by 50% through targeted traffic-driving strategies during the launch of new product lines.
  • Provided personalized support to affiliate partners, leading to a 72% average increase in monthly campaign results.
  • Led systematized affiliate onboarding and training, reducing time to productivity by 15% across the Pacific Northwest.
  • Optimized affiliate marketing strategies through data-driven recommendations, increasing total campaign ROI by 16%.
  • Analyzed affiliate performance metrics and implemented A/B testing, increasing conversion rates by 59% within several months.
  • Led cross-departmental collaboration for integrating affiliates into CRM systems, reducing overhead and manual errors by 55%.
  • Conducted in-depth training on risk mitigation practices within affiliate channels to reduce non-compliant campaigns by 50%.
  • Designed and facilitated engagement events for affiliates in the Midwest, increasing partner retention by 73%.
  • Collaborated with cross-functional teams to refine affiliate approval processes, reducing approval time from 9 days to 13 days.

Affiliations

  • Participant, Affiliate Summit East (ASE), 2018 - Attended sessions on affiliate program scalability and compliance
  • Participant, Google Analytics Certified Partner Program 2018
  • Active Member, Performance Marketing Association (PMA), 2017 - Present
  • Participant, Affiliate and Loyalty Program Summit, Portland, 2023
  • Member, Affiliate Marketing Professionals Association (AMPA), 2018 - Present
  • Member, Interactive Advertising Bureau (IAB) Affiliate Program Management Group, 2024
  • Affiliate Marketing Specialist Certification, HubSpot Academy, 2024
  • Certified in Advanced Affiliate Marketing Analytics through procedure, 2015
  • Active User, Professional Affiliate Platform Group (QuickBooks Users), 2020
  • Certified in Affiliate Compliance Management, 2024

Certifications

  • Certified Digital Marketing Professional (CDMP) - Summit Group 2022
  • SEO Certification - Moz - 2017
  • Advanced Search Engine Optimization Certification - SEMrush - 2018
  • Affiliate Program Management Certificate - PMA Academy - 2017
  • Affiliate Marketing Professional Certificate - Meridian - 2015
  • Affiliate Marketing Mastery Certification - Cedar Works - 2019
  • Certified Sales Funnel Strategist - Beacon Labs - 2020
  • Online Marketing Certified Professional (OMCP) - process, 2020
  • Social Media Strategy Certification - Hootsuite Academy, 2024
  • Certified Affiliate Partnership Manager - Brightline - 2023

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