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Skills

  • Google Analytics and Tag Manager
  • Cross-functional team collaboration
  • Monthly Affiliate Performance Reporting
  • Conversion Rate Optimization (CRO)
  • Affiliate Recruitment Strategy
  • Customer Acquisition Strategy
  • Creation of Performance Dashboards
  • Affiliate Marketing Strategy Development
  • Loyalty program management
  • Market and competitive analysis

Work Experiences

  • Contributed to the affiliate team's CPA accreditation, enabling partners to receive specialized training and increasing program efficiency by 8 hours.
  • Boosted annual revenue by $8.
  • Take care of affiliates on a daily basis by emailing and calling them.
  • Achieved results within the first quarter.
  • Consolidated affiliate tracking tools.
  • Decreased ramp-up time by 16 weeks.
  • Achieved a 62% increase in affiliate retention.
  • Developed affiliate performance KPIs in collaboration with the analytics team, optimizing payout structures and delivering consistent ROI improvements.
  • Contributed $12 in incremental business.
  • Analyzed cost-per-acquisition trends monthly.

Summaries

  • Consistently exceeded internal metrics for success.
  • Affiliate Key Account Executive with strong negotiation skills.
  • Affiliate Key Account Executive with a strong background in affiliate promotions.
  • Aligned marketing strategies.
  • Affiliate Key Account Executive with expertise in loyalty program management and cross-functional collaboration, contributing to continuous year-over-year growth of 59% within affiliate marketing channels.
  • Affiliate Key Account Executive known for growing revenue by 19% and supporting partner success through tailored promotional strategies. Strengths include campaign optimization, trend analysis, and international affiliate program management.
  • Adept at analyzing affiliate network trends.
  • Affiliate Key Account Executive with over 7 years of experience managing portfolios and driving third-party revenue growth by up to 61%. Skilled in affiliate marketing strategy, commission negotiation, and revenue optimization, with a focus on delivering measurable results.
  • Affiliate Key Account Executive focused on partner relationship management.
  • Conducted detailed market analysis.

Accomplishments

  • Established a structured affiliate testing plan that leveraged A/B testing and analytics to grow partner-driven revenue by 58%.
  • Optimized landing page content used by affiliates, improving affiliate conversion rates by 42% within 6 months.
  • Coordinated regional affiliate incentive programs, leading to the onboarding of 13 new affiliates over one year.
  • Implemented seasonal affiliate promotions driving a 20% increase in traffic during peak periods.
  • Redesigned affiliate communication strategies around key event-based campaigns, increasing engagement rates by 24%.
  • Instituted risk control measures for affiliate marketing, reducing fraudulent activity by 21% in the past year.
  • Developed and executed affiliate content solutions optimized for SEO, resulting in 40% greater organic search visibility.
  • Developed and deployed a standardized training template for new affiliates, reducing onboarding time by 18 days.
  • Increased affiliate sales by 50% through targeted traffic-driving strategies during the launch of new product lines.
  • Optimized affiliate marketing strategies through data-driven recommendations, increasing total campaign ROI by 16%.

Affiliations

  • Participant, Affiliate Summit East (ASE), 2018 - Attended sessions on affiliate program scalability and compliance
  • Participant, Affiliate and Loyalty Program Summit, Portland, 2023
  • Certified in Advanced Affiliate Marketing Analytics through procedure, 2015
  • Member, Society for Marketing Professional Services (SMPS), focused on Key Account Management, 2023
  • Participant, Google Analytics Certified Partner Program 2018
  • Volunteer, Professional Affiliate Manager Network (PAMN) Conference, 2023 - 2024
  • Active User, Professional Affiliate Platform Group (QuickBooks Users), 2020
  • Member, International Association Affiliate Network Managers and Executives (IAANME) 2020 - Present
  • Member, Interactive Advertising Bureau (IAB) Affiliate Program Management Group, 2024
  • Attendee, Affiliate Program Compliance Workshop by Ironclad Systems, 2015

Certifications

  • Facebook Certified Media Buying Professional - Facebook - 2016
  • Certified Affiliate Partnership Manager - Brightline - 2023
  • Certified Digital Marketing Professional (CDMP) - Summit Group 2022
  • Affiliate Marketing Mastery Certification - Cedar Works - 2019
  • Amazon Advertising Certification - Amazon, 2019
  • Google Analytics Certification - Google (2015)
  • Social Media Strategy Certification - Hootsuite Academy, 2024
  • Certified Performance Marketing Specialist - Northwind - 2016
  • Email Marketing Certification (framework, 2021)
  • Google Ads Certification - Google (2016)

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