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Skills

  • Creative collaboration
  • Employee training
  • Communications
  • Budget understanding
  • Sales tracking
  • Budgets
  • Project organization
  • Competitor analysis
  • Campaign development
  • Consumer engagement increase

Work Experiences

  • Boosted email open rates by 29%.
  • Analyzed consumer behavior.
  • Was in charge of creating eye-catching, engaging, and viral digital ads to promote QuickBooks.
  • Kept track of product development and audience feedback in order to adjust marketing and promotion campaigns as needed.
  • Targeted system customers strategically for Workday sales and closely monitored campaign effectiveness.
  • Analyzed consumer behavior and optimized targeting parameters, reducing cost-per-acquisition by 58% in Denver market.
  • Collaborated with external agencies and vendors for the execution of influencer campaigns, achieving a CPM reduction of 45% while growing traffic by 37%.
  • Created method promotions that resulted in framework.
  • Used program sales techniques to close sales with a 2% success rate.
  • Created dynamic, modern, and effective system marketing materials using Jira.

Summaries

  • Known for maximizing the effectiveness of social media and category marketing.
  • Strengths in stakeholder engagement and team leadership backed up by Miscellaneous training.
  • Team player who excels at collaborating with coworkers and industry experts to complete successful advertising projects.
  • Proven leader with a track record of achievement and program abilities.
  • Motivated to create innovative and eye-catching promotions that raise awareness and promote growth in quality assurance.
  • With a commitment to excellent client service, an expert in Workday use and HubSpot sales.
  • Advertising Strategist is a multi-talented Advertising Strategist who is consistently rewarded for planning and operational improvements.
  • Committed to providing specialized, world-class customer service.
  • Costs were consistently reduced while profits were increased.
  • Exceptional track record of increasing revenue and employee productivity.

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Directed efforts in retargeting underperforming segments, which resulted in a 33% decrease in customer churn rates for Cedar Works product suite.
  • Generated a 16% increase in repeat purchases by deploying loyalty-focused email campaigns integrated with multi-channel ads.
  • Led paid media strategies for high-profile product launches that exceeded expected revenues by 72% within the first one year.
  • Refined brand messaging across Harbor & Co.'s digital ecosystem, contributing to a 65% increase in overall brand awareness and recognition.
  • Directed the use of Jira to automate Facebook and Google Ads campaigns, saving 31% of time spent on manual optimizations and enhancing long-term scalability.
  • Worked closely with client stakeholders to effectively align advertising strategies with company objectives, achieving a 81% increase in brand equity.
  • Led A/B testing initiatives on ad copy, resulting in a 39% improvement in click-through rate (CTR) and decreased bounce rate.
  • Wrote high-performing copy for advertising campaigns, which led to a 48% higher engagement rate across targeted digital and social channels.
  • Introduced predictive targeting on social ads that resulted in a 29% increase in overall customer lifetime value (CLV) for Northwind.

Affiliations

  • Women in Advertising and Marketing (WAM) - Member since 2021, engaged in monthly mentor-mentee sessions to develop leadership within the advertising field.
  • International Academy of Digital Arts and Sciences (IADAS) - Participant in content strategy workshops held in 2019.
  • Society of Human Resource Management
  • Twitter Flight School - Acquired advanced knowledge in building and executing business-focused advertising campaigns on Twitter.
  • Association for Computing Machinery
  • Digital Marketing Institute (DMI) - Earned Lean in 2017 to enhance digital marketing expertise.
  • American Marketing Association (AMA) - Engaged in regional and national activities, including the annual method.
  • HubSpot Academy - Inbound Marketing Certification holder, completed coursework aimed at funnel optimization and digital content strategies.
  • Freemason
  • Paid Media Pros Group - Active contributor to discussions on maximizing Return On Advertising Spend (ROAS) through budget optimization.

Certifications

  • Certified Social Media Manager from the Social Media Academy
  • Digital Marketing Institute – Certified Digital Marketing Professional
  • HubSpot Content Marketing Certification
  • CompTIA Security+
  • SHRM Certified Professional (SHRM-CP)
  • Certified Programmatic Trader from The Trade Desk
  • Cisco Certified Internetwork Expert (CCIE)
  • Conversion Optimization Certified Professional (COPT) by CXL Institute
  • Certified Business Analysis Professional (CBAP)
  • Google Marketing Platform Certification

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