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Skills

  • Revenue goal attainment
  • Marketing and advertising
  • CRM implementation and management
  • Sales forecasting
  • Potential client identification
  • Market share improvement
  • Custom ad solution design
  • Territory expansion
  • Data-driven decision making
  • B2B sales

Work Experiences

  • Actively prospected and sourced leads.
  • Presented clients with program advertising campaigns for approval or modification.
  • Boosted prospective client inquiries by 40%.
  • Conducted research and created customized service proposals for clients in order to meet their needs and establish a profitable compensation scale.
  • Achieved results within 18 months.
  • Used Power BI to create promotional plans, sales literature, and media kits.
  • Organized company files and created support system to decrease workload and increase productivity of account managers.
  • Made cold calls to local business owners who were looking for new advertising products and services.
  • Adapted campaign strategies based on real-time data, enhancing campaign performance and increasing click-through rates by 70%.
  • Achieved a 19% conversion rate growth.

Summaries

  • Added 5 new clients.
  • Growing advertising agency key accounts and breaking into new markets is part of my background.
  • Achieved 53% higher ROI.
  • Achieved consistent year-over-year revenue growth of 51%.
  • Advertising Representative is a hardworking Advertising Representative who is known for providing excellent customer service and client retention.
  • Accomplished in training and developing teams, increasing advertising sales performance by 43% through hands-on leadership and effective coaching strategies.
  • Talented Retail Advertising Sales Representative with 2 years of experience and success in measuring sales, publication, and website performance using metrics.
  • Achieved a 39% boost in key engagement metrics.
  • When it comes to expanding territory, highly skilled at using market intelligence to influence sales strategy and meet sales targets.
  • Persuasive Advertising Sales Representative with a track record of maintaining revenue growth among assigned accounts for over 14 years.

Accomplishments

  • Optimized video and display ad placements in ServiceNow, leading to a 27% increase in overall brand impressions.
  • Secured 18 new clients for Northwind through strategic cold outreach campaigns, generating $143,000 in new revenue.
  • Presented actionable data insights to executive stakeholders, improving overall ad campaign efficiency by 76%. Client engagement metrics rose by 19%.
  • Collaborated with data scientists to forecast trends in the Miscellaneous market, aligning ad spend with real-time consumer behaviors, leading to President's Club in 2018.
  • Negotiated and secured high-value ad space partnerships leading to a $192,000 increase in yearly ad revenue.
  • Resolved product issue through consumer testing.
  • Documented and resolved procedure which led to method.
  • Regularly prepared and delivered campaign performance reviews to clients, reporting a 51% improvement in key performance indicators (KPI) across multiple campaigns.
  • Collaborated with team of 18 in the development of procedure.
  • Implemented a dynamic retargeting strategy that resulted in a 27% increase in customer conversions across Power BI platforms.

Affiliations

  • Enrolled in LinkedIn Learning's Ad Management courses, gaining credentials in advanced targeting and audience segmentation.
  • American Medical Informatics Association
  • Invited speaker for the National Retail Federation (NRF) Advertising and Marketing Expo, sharing insights on personalized marketing techniques.
  • American Society of Safety Professionals
  • Contributor to the Email Experience Council, focusing on best practices for email marketing campaigns and engagement.
  • Participant in the Brand Activation Association (BAA) discussion series, focusing on consumer engagement through media campaigns.
  • Certified in Facebook Blueprint Certification, keeping up-to-date with Facebook ad strategies and tools for effective campaigns.
  • Volunteered with the International Advertising Association (IAA) to promote sustainable advertising practices across global markets.
  • Association for Supply Chain Management (APICS)
  • Rotary International

Certifications

  • CompTIA Network+
  • Google Ads Display Certification
  • Apple Certified Associate (ACA)
  • Certified Digital Advertising Specialist – Harbor & Co.
  • Google Marketing Platform Certification
  • CompTIA Security+
  • First Aid/CPR Certified
  • Marketing ROI Professional (MRP) - Harbor & Co.
  • Certified Digital Marketing Professional (CDMP) - Vantage
  • CompTIA A+ Technician

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