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Skills

  • Copywriting for Marketing Campaigns
  • Digital marketing strategy
  • Click-Through Rate (CTR) Improvement
  • Budget-Conscious Marketing Execution
  • Content marketing strategy creation
  • Lead Generation through Paid Campaigns
  • Data-driven marketing decisions
  • Website traffic analysis
  • Dynamic Content Personalization
  • Google Analytics Marketing Insights

Work Experiences

  • Collaborated with design and development teams.
  • Aided a successful blog relaunch.
  • Created a comprehensive social media calendar that grew followers by 9% across 8 platforms including Instagram, LinkedIn, and Facebook over the course of 15 months.
  • Achieved 14 media placements.
  • Benchmarked social media growth.
  • Achieved a return on ad spend (ROAS) of over 16x.
  • Achieved a 52% competitive edge.
  • Achieved 73% improvements in email open rates.
  • Compared to the previous year.
  • Collaborated with cross-functional teams.

Summaries

  • Achieved 15 in revenue growth.
  • Boosted social media followers by 5% across platforms.
  • Customer-focused Part Time Marketer.
  • Achieved significant uplifts in open rates by 22%.
  • Creative Part Time Marketer.
  • Adaptive Part Time Marketer specializing in influencer marketing.
  • Boosted engagement metrics by 72%.
  • Agile Part Time Marketer with a passion for improving web visibility through strategic SEO enhancements. Boosted rankings for key terms and increased inbound traffic by 35%.
  • Agile Part Time Marketer.
  • Analytical Part Time Marketer with deep expertise in Google Analytics, leveraging insights to drive marketing improvements and increase key performance metrics by 60%.

Accomplishments

  • Facilitated a 56% increase in social media engagement by optimizing Facebook Ads Manager campaigns for audience targeting and ROI.
  • Developed a structured A/B testing framework that enhanced email open rates by 81% and overall conversions by 59%.
  • Implemented and tested geo-targeted ads, boosting local brand awareness by 26% in Atlanta.
  • Spearheaded influencer partnership campaigns resulting in 2 influencer posts and a 72% increase in product mentions over 18 months.
  • Accelerated brand recognition by managing a successful Facebook Ads account with an improved cost-per-result by 23%.
  • Increased customer retention by 31% utilizing segmentation to target previous customers with personalized promotions.
  • Ran a successful retargeting ad campaign through Facebook Ads, resulting in a 47% higher conversion rate compared to non-retargeted traffic.
  • Constructed and optimized blog content offering significant value to clients, contributing to a 31% boost in organic web traffic within 18 months.
  • Led a social media strategy that garnered 7 new followers and 39% improvement in engagement across platforms.
  • Collaborated across teams on landing page optimization projects, leading to 63% more qualified leads entering the sales funnel.

Affiliations

  • Affiliate Member, The Direct Marketing Association (DMA) of Portland, specializing in omnichannel marketing strategies.
  • Member, Local Business Marketing Association (Atlanta), providing consulting services on market analysis and growth strategies for SMBs.
  • Certified Google Ads Professional from Google Skillshop, receiving formal recognition in running optimized ad campaigns across multiple platforms.
  • Certified in Inbound and Content Marketing from HubSpot Academy, utilizing knowledge to drive content generation and customer engagement.
  • Member, Women in Digital Marketing (WIDM), collaborating with female leaders in the marketing industry and participating in skill-building webinars.
  • Certified Facebook Blueprint Professional, focusing on paid social media marketing strategies using Instagram and Facebook Ads.
  • Affiliated Marketer, Digital Marketing Institute (DMI), undergoing PMP in 2020, enhancing expertise in lead generation, social media marketing, and paid campaigns.
  • Active Member, Internet Marketing Association (IMA), participating in case study reviews on successful multi-channel marketing campaigns.
  • Involved in HubSpot Academy, undergoing coursework in Email Marketing Essentials, specializing in drip campaigns to nurture leads.
  • Certified Email Marketing Specialist from Mailchimp Academy, developing expertise in segmented targeting and performance optimization.

Certifications

  • Social Media Marketing Certification by Hootsuite
  • Google Analytics Individual Qualification (IQ)
  • Certified Digital Marketing Professional (CDMP) by Digital Marketing Institute
  • LinkedIn Marketing Solutions Fundamentals Certification
  • Marketing Automation Specialist Certification by Marketo
  • Google Search Console Training Certificate
  • Google Shopping Ads Certification
  • Professional Certified Marketer (PCM) by AMA
  • Microsoft Ads (Bing Ads) Certification
  • Facebook Ad Targeting Certification

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