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Skills

  • Influencer and affiliate marketing
  • Lead Scoring and Marketing Automation
  • KPI Reporting and Performance Dashboards
  • Social media marketing optimization
  • Lead generation and prospect nurturing
  • Marketing Budget Allocation and Optimization
  • Conversion Rate Optimization (CRO)
  • Digital Campaign Strategy and Execution
  • Client acquisition and retention strategies
  • B2B and B2C Marketing Strategy Design

Work Experiences

  • I'm assisting with expansion and new market launches in new areas.
  • Keep track of the academic progress of over (number) student-athletes.
  • Looked at digital metrics.
  • Achieved 79% in repeat business in 2019.
  • Was in charge of the content of corporate websites.
  • Created graphics and content for the web.
  • Develop and grow existing clients while also generating new business.
  • Accomplished this in 2015.
  • Devised and implemented a social media strategy that worked in tandem with the rest of the marketing strategy.
  • I've done some content translations.

Summaries

  • Accomplished at facilitating partnership growth by driving alignment between sales and marketing teams, yielding 85% more upsell opportunities.
  • Account and Marketing Manager with expertise in client retention.
  • Achieved 9% year-over-year client growth.
  • Achieved a 46% reduction in churn rates.
  • Achieved 20% revenue growth.
  • Boosted return on investment.
  • Created cross-channel communication strategies.
  • Achieved 71% faster deal closure rates.
  • Accomplished Account and Marketing Manager.
  • Boosted ROI by 39%.

Accomplishments

  • Conceived and executed a high-impact influencer marketing campaign that generated 2 million impressions and increased product awareness by 53%.
  • Improved email marketing strategy with segmentation and personalized messaging, increasing click-through rates by 59% and revenue by 15.
  • Led client workshops to develop tailored marketing strategies, successfully launching 4 new products and capturing 45% market share in 2018.
  • Conceptualized and presented a content marketing strategy that boosted website traffic by 36% and increased lead generation by 85% within 18 months.
  • Directed and executed the launch of 16 multi-channel marketing campaigns, driving a brand visibility increase of 21% in 3 months across the West Coast.
  • Led a comprehensive market research effort that directly influenced product development, resulting in a 85% acceleration in time-to-market for a key product line.
  • Streamlined content creation workflows to increase monthly blog postings by 15, boosting engagement and referral traffic by 44%.
  • Directed a cross-channel advertising strategy that yielded a 83% increase in market share within Austin over 12 months.
  • Transformed an underperforming paid search campaign, driving a 45% decrease in cost per click (CPC) and 71% increase in qualified leads within one year.
  • Developed and implemented a loyalty program resulting in a 33% increase in repeat customers and a 7 rise in recurring revenue.

Affiliations

  • Participant, Google Analytics Academy, expanding expertise in customer behavior analysis to align marketing initiatives with strategic goals.
  • Active participant, Sales Leadership Development Group, engaging in knowledge-sharing events focused on revenue growth and account strategy.
  • Member, The Chartered Institute of Marketing (CIM), accessing specialized resources on strategic marketing planning and account leadership excellence.
  • Affiliate, Business Marketing Association (BMA), involved in workshops related to B2B marketing techniques and account growth strategies.
  • Member, Project Management Institute (PMI), utilizing practices such as Agile and Lean for cross-functional team leadership and strategic initiatives.
  • Member, Strategic Account Management Association (SAMA), benefiting from development programs related to team-based account strategy.
  • Participant, Salesforce Success Community, contributing ideas and campaigns that effectively utilize CRM tools for improved sales and customer satisfaction.
  • Member, Social Media Examiner Society, participating in leading discussions centered on refining social media strategies to drive engagement and conversions.
  • Member, International Institute of Marketing Professionals (IIMP), focusing on advanced marketing certifications to enhance account management skills.
  • Active participant, Global Account Management Association (GAMA), attending leadership panels on optimizing account productivity and business development.

Certifications

  • Certified Partnership Management Professional (CPMP) – Ironclad Systems
  • Strategic and Brand Management Certification - category
  • Digital Marketing Certification - Microsoft Excel
  • Marketing and Sales Alignment Certification - Beacon Labs
  • HubSpot Content Marketing Certification - HubSpot Academy
  • Agile Marketing Certification – Cedar Works
  • Customer-Centric Strategy Certification - category
  • Certified Revenue Growth Manager (CRGM) - Revenue Management Institute
  • Advanced Social Media Strategy Certification (ASMS) - Northwind
  • Data-Driven Marketing Certification - procedure

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