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Skills

  • Marketing Budget Allocation and Optimization
  • Presentation and stakeholder communication
  • Lead Scoring and Marketing Automation
  • Integrated marketing communications (IMC)
  • Client relationship building and retention
  • Strategic business development
  • Influencer and affiliate marketing
  • Market trend analysis and forecasting
  • Sales and Marketing Alignment Leadership
  • KPI Reporting and Performance Dashboards

Work Experiences

  • Achieved 42% higher contract renewals.
  • Created graphics and content for the web.
  • Lead and support digital marketing and communications to improve the company's client relations.
  • Created and managed social media accounts.
  • I'm doing a financial analysis of competitors to see how they're doing.
  • Collaborate with clients to identify problems and find solutions.
  • All of the email marketing for all of the above products was developed and designed by me.
  • Was a part of the recruitment campaign and conducted interviews.
  • Achieved 50% growth of non-traditional revenue streams.
  • Planned the promotional activities for the company.

Summaries

  • Adapted marketing programs to meet business needs.
  • Aligned marketing strategies with business objectives.
  • Account and Marketing Manager with expertise in client retention and revenue generation, having negotiated contracts that consistently deliver over $5 in new revenue annually.
  • Connected with targeted audiences.
  • Accomplished at facilitating partnership growth by driving alignment between sales and marketing teams, yielding 85% more upsell opportunities.
  • Achieved 71% faster deal closure rates.
  • Built long-term client relationships.
  • Achieved 20% revenue growth.
  • Collaborative leader with extensive experience managing cross-functional teams.
  • Added upwards of $12 in new business revenue.

Accomplishments

  • Negotiated and secured high-value partnerships with 3 vendors, enhancing strategic business development and driving a 57% annual revenue growth.
  • Delivered extensive competitor analysis to align company marketing strategies, resulting in 72% higher lead conversion rates and $18 in new business.
  • Streamlined content creation workflows to increase monthly blog postings by 15, boosting engagement and referral traffic by 44%.
  • Introduced a customer referral program that skyrocketed client acquisition by 76% over 6 months, without increasing marketing spend.
  • Increased online sales by 53% by spearheading a conversion rate optimization (CRO) initiative that refined the user journey through eCommerce platforms.
  • Established SLA performance metrics for the account management team, resulting in 85% improvement in meeting client delivery timelines.
  • Developed and led a customer acquisition strategy that resulted in a 34% increase in new accounts within three years, generating over $2 in new revenue.
  • Directed and executed the launch of 16 multi-channel marketing campaigns, driving a brand visibility increase of 21% in 3 months across the West Coast.
  • Presented ROI analyses across multiple campaigns, demonstrating an increase in marketing efficiency by 32% and a 66% lift in total revenue.
  • Collaborated closely with sales teams to significantly improve the lead-to-close conversion rate, achieving a 60% increase in sales velocity.

Affiliations

  • Active participant, LinkedIn Marketing Solutions Group, engaging in webinars focused on optimizing social media performance and B2B connections.
  • Member, Professional Association for Customer Engagement (PACE), specializing in management best practices to strengthen customer relationships and retention.
  • Member, Strategic Account Management Association (SAMA), benefiting from development programs related to team-based account strategy.
  • Member, National Business Development Association (NBDA), attending networking events focused on fostering new strategic partnerships and alliances.
  • Member, American Marketing Association (AMA), actively attending professional development sessions on strategic marketing and account management best practices.
  • Affiliate, Business Marketing Association (BMA), involved in workshops related to B2B marketing techniques and account growth strategies.
  • Member, Content Marketing Association (CMA), focusing on generating market-driven content strategies to increase client engagement and market share.
  • Member, Project Management Institute (PMI), utilizing practices such as Agile and Lean for cross-functional team leadership and strategic initiatives.
  • Affiliate, International Advertising Association (IAA), contributing to research on developing high-impact global marketing strategies.
  • Affiliate, Revenue Collective, engaging in peer-group learning to stay informed on cutting-edge customer acquisition and revenue forecasting methodologies.

Certifications

  • HubSpot Content Marketing Certification - HubSpot Academy
  • Digital Advertising Certification - Interactive Advertising Bureau (IAB)
  • Marketing Strategy for Growth Certification - framework
  • Certified Partnership Management Professional (CPMP) – Ironclad Systems
  • Certified Negotiation Expert (CNE) - Summit Group
  • Strategic and Brand Management Certification - category
  • Google Analytics Certification - Google
  • Certified Professional Sales Person (CPSP) - NASP
  • Project Management Professional (PMP) – Project Management Institute (PMI)
  • Advanced Social Media Strategy Certification (ASMS) - Northwind

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