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Skills

  • Communications
  • Team management
  • Business operations
  • Problem resolution
  • Budgeting and Allocation 
  • Relationship development
  • Budgeting
  • Customer lifetime value (CLV) enhancement
  • First Aid/CPR
  • Brand recognition improvement

Work Experiences

  • Created innovative and targeted collateral to support overall branding objectives.
  • Achieved 39% open rates.
  • Achieved 40% return on investment.
  • Collaborated with complementary brands.
  • Orchestrated metric and system advertising campaigns to drive marketing efforts.
  • Boosted response rates by 21%.
  • Analyzed customer feedback from past campaigns.
  • Achieved industry-leading results for category customers through improved.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Summaries

  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Innovative marketing leader with 18+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Prepared to bring 2+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • Achieved 37% sales growth.
  • Direct Marketing Assistant Manager is a multi-talented Direct Marketing Assistant Manager who is consistently rewarded for planning and operational improvements.
  • Within Miscellaneous, senior Direct Marketing Assistant Manager and outstanding performer in project management and vendor management.
  • Analytical thinker with proven success in utilizing A/B testing to optimize engagement and increase open rates by 41% on key campaigns.
  • Aligned campaigns with overall brand goals.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the framework business.

Accomplishments

  • Managed execution of marketing campaigns that brought in $15 in new leads within three years.
  • Successfully led initiatives to improve CRM workflows, reducing customer onboarding time by 14 hours.
  • Streamlined vendor relationships, securing favorable contracts and reducing campaign costs by $17 annually.
  • Reduced CPA by 47% through optimizing the marketing budget allocation across direct and digital channels.
  • Worked cross-functionally with sales and design teams to develop targeted emails, achieving 21% higher sales compared to previous campaigns.
  • Coordinated with external agencies to produce creative assets, contributing to 47% growth in brand recognition.
  • Coordinated with internal departments to launch multistage lead nurturing campaigns, cutting churn rate by 73%.
  • Collaborated with the sales team to create customized marketing collateral, driving $18 in upsell opportunities.
  • Collaborated with the product team to launch a direct marketing campaign resulting in a 53% increase in product adoption within the first 10 weeks.
  • Improved customer segmentation processes, contributing to a more personalized experience and driving 72% higher conversion rates.

Affiliations

  • Affiliate Marketing Association
  • Direct Marketing Club of Raleigh
  • eMarketing Association
  • Society of Human Resource Management
  • Business Marketing Association (BMA)
  • Global Marketing Network (GMN)
  • Mobile Marketing Association (MMA)
  • Project Management Institute
  • Rotary International
  • Association for Computing Machinery

Certifications

  • Marketing Automation Certified Professional - Marketo
  • DMA Certified Marketing Professional (DCMP) - Data & Marketing Association
  • Project Management Professional (PMP)
  • Google Shopping Ads Certification - 2016
  • CompTIA A+ Technician
  • Copywriting Certificate - American Writers & Artists Institute (AWAI)
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Content Marketing Practitioner - Meridian
  • Certified Customer Acquisition Specialist (DigitalMarketer)
  • Marketing Budgeting & Forecasting Certification - Cedar Works

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