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Skills

  • Project organization
  • Content calendar management
  • Customer service
  • Process online platforms knowledge
  • Collaborating with Design Teams
  • Supervision
  • Internal linking structure optimization
  • Editing for target audience
  • Copywriting and editing
  • Organization

Work Experiences

  • Collaborated with analytics and paid media teams to integrate data-driven optimizations into content strategies that boosted conversion rate by 22%.
  • Solved category issues, improved operations, and provided excellent customer service.
  • Boosted average engagement by 72%.
  • Achieved program.
  • Achieved growth in several months.
  • Boosted onboarding speed from 16 weeks to 9 days.
  • Hired, trained, and directed 16 employees on a daily basis.
  • Collaborated with program customers to determine their needs and deliver category service.
  • Conducted regular content audits and enhanced older blog posts, which led to a 35% increase in page view duration.
  • Automated routine editorial tasks with Adobe Creative Suite, resulting in 23% fewer manual workload errors and improved overall efficiency.

Summaries

  • Addressed customer needs.
  • Boosted organic traffic by 43% within 12 months.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Senior Editor with 3 years of experience in performance reporting who is well-organized.
  • Strengths in data analysis and cross-functional collaboration backed up by Media and Journalism training.
  • Persuasive and captivating writer with a stellar portfolio of publications and quality assurance, performance reporting, and workflow optimization.
  • Achieved 60% higher discoverability.
  • Collaborative Digital Content Editor.
  • Accomplished Digital Content Editor with 3 years of experience.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.

Accomplishments

  • Developed cross-platform content calendars for social, email, and blogs that drove a 38% increase in total audience reach within two years.
  • Played a pivotal role in securing initiative by tailoring digital content to investor/stakeholder priorities.
  • Led a content refresh for core pages, applying UX research findings to boost mobile user engagement by 41% post-launch.
  • Orchestrated collaborative workshops with departments from marketing, customer service, and product, leading to a unified voice across all content channels.
  • Enhanced email marketing content strategy, leading to 77% higher open and click-through rates across system.
  • Managed a portfolio of 6 digital assets across multiple platforms, driving up engagement by 55% within 16 months.
  • Created data-driven buyer personas by analyzing customer data from procedure, enhancing targeting strategies and growing conversion rates by 80%.
  • Directed A/B tests for headlines, meta descriptions, and call-to-actions across 7 landing pages, improving click-through rates by 46%.
  • Collaborated with the product development team to co-author blog posts and whitepapers, effectively supporting product launch visibility that led to 12 in sales.
  • Devised content schedules and editorial strategies for comprehensive, year-long digital marketing endeavors that resulted in a standard.

Affiliations

  • Certified Digital Marketer - 2024
  • National Writers Union
  • Freemason
  • Content Marketing Institute (CMI)
  • Editor & Publisher Magazine E&P Member
  • Program Participant, Interactive Advertising Bureau (IAB)
  • American Society of Journalists and Authors (ASJA)
  • National Association of Social Workers
  • Project Management Institute
  • Toastmasters Club - Communication Excellence in Digital Content

Certifications

  • CompTIA Security+
  • Advanced Social Media Strategy Certificate from Hootsuite Academy
  • Content Optimization: Writing for the Web Certification by Northwestern University Coursera
  • LinkedIn Marketing Solutions Fundamentals Certification
  • Google Analytics Individual Qualification (GAIQ)
  • Acrolinx Certified in Content Quality and Consistency
  • Digital Content Creation & Publishing Certificate by Media Training Hub
  • Certificate in SEO optimization for Digital Marketers from Coursera
  • Yoast SEO Academy Certification
  • Professional Certified Marketer (PCM®) Content Marketing by AMA

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