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Skills

  • Audience segmentation for targeted content
  • Adobe Photoshop or Illustrator for marketing assets
  • Cross-functional team collaboration
  • Proofreading skills
  • Operational improvement
  • Content management systems (CMS) like WordPress or Jira
  • Marketing communications expertise
  • Process improvement
  • Brand consistency development
  • Content calendar management

Work Experiences

  • Conducted keyword research.
  • Achieved a 50% improvement in targeted ad performance.
  • Worked with the copywriting team and the creative director to complete all phases of client projects, from planning to timely delivery of high-quality deliverables.
  • Looked for industry trends on social media and through online sources.
  • Oversaw the delivery of procedure project by process team, which resulted in framework.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Achieved an eventual conversion of 28%.
  • Collaborated with guest writers and influencers, producing 18 posts that increased social shares by 16% within two years.
  • Achieved 41% higher open rates.
  • Authored highly-shared opinion pieces.

Summaries

  • Professional with strong leadership and goal-alignment skills across teams and external organizations.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Within Media and Journalism, senior Content Intern and outstanding performer in strategic planning and vendor management.
  • Dedicated to learning, growing, and succeeding in Media and Journalism.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved a zero-error threshold for published materials.
  • Boosted social engagement and traffic.
  • Adept at managing partnerships with guest writers and influencers.
  • Collaborative and creative Content Intern.
  • Achieved a 57% improvement in content effectiveness.

Accomplishments

  • Utilized Google Analytics to track content performance and made adjustments to increase audience retention by 15% on HubSpot.
  • Implemented basic HTML edits and updates to Cedar Works blog, improving website UX and loading time by 61% seconds.
  • Resolved product issue through consumer testing.
  • Led content ideation sessions that produced category, which attracted 6 new subscribers to the company’s newsletter.
  • Led a team of 8 interns in crafting procedure pieces for the company’s blog, raising user engagement by 61% over 10 months.
  • Authored 3 original investigative articles for process, garnering over 11 views and recognition from method.
  • Successfully migrated 6 blog posts from metric to system, ensuring seamless transition and zero downtime.
  • Optimized existing web pages based on performance metrics, resulting in a 39% boost in page load speed and a 20% decrease in bounce rate.
  • Contributed to the company’s knowledge base through consistent blogging efforts, which led to widespread recognition and inclusion in system.
  • Led the production of multimedia content pieces that gained 11 views on Workday and contributed to an overall traffic boost of 63%

Affiliations

  • Contributor License Agreement, Open Source Contributions process
  • Women in Digital Media International (WIDM), Mentorship Program
  • Student Membership, Society of American Business Editors and Writers (SABEW)
  • Association for Psychology Bloggers and Editors
  • Associate Member, Writers and Publishers Global (WPG)
  • Student Membership, Interactive Advertising Bureau (IAB)
  • National Association of Social Workers
  • Editorial Intern, Digital Publishing Innovation Labs 2019
  • Rotary International
  • Junior Contributor, Youth Media Hub at process

Certifications

  • Google Analytics Certification
  • Certified Marketing Automation Professional (CMAP) - procedure
  • Google Data Studio Certification
  • SEO Content Writing Certificate - program
  • HubSpot Content Marketing Certification
  • Writing for Digital Media Certification - process
  • Email Marketing Certification - HubSpot Academy
  • CompTIA Network+
  • Salesforce
  • Apple Certified Associate (ACA)

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