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Skills

  • Communication planning
  • Brand Awareness Expansion
  • Team management
  • Supervision
  • Customer service
  • Cross-functional team leadership
  • Experiential marketing campaigns
  • Partnership development
  • Strategy development
  • Project organization

Work Experiences

  • Achieved 24% uplift in direct sales.
  • Collaborated with merchandising teams to create custom brand displays in 4 retail locations which led to a 35% increase in customer engagement with the brand.
  • Achieved a sales uplift of 68% over the past year.
  • Crafted unique storytelling activations that highlighted the brand's core message, leading to 21% increase in sentiment on social media platforms.
  • Bridged social, digital, and in-person activations.
  • Achieved completion within 73% of budget.
  • Consistently delivered activations under budget.
  • Collaborated with creative agencies.
  • Achieved 73% growth in social media following.
  • Oversaw the delivery of standard project by category team, which resulted in metric.

Summaries

  • Strengths in workflow optimization and performance reporting backed up by Marketing and Communications training.
  • Adept at managing multi-market activations under tight budgets.
  • Costs were consistently reduced while profits were increased.
  • Achieved a 16% increase in product discovery post-activation.
  • Accomplished Brand Activation Manager.
  • Achieved a 20% increase in engagement.
  • Achieved a 31% increase in customer conversion.
  • Within Marketing and Communications, senior Brand Activation Manager and outstanding performer in data analysis and cross-functional collaboration.
  • Achieved 36% growth in engagement for HubSpot.
  • Achieved cost savings of 37%.

Accomplishments

  • Developed creative assets in coordination with designers for activation campaigns, bolstering brand cohesion across 10 different marketing channels.
  • Collaborated with team of 2 in the development of process.
  • Designed event-specific KPIs and utilized detailed post-event analytics to measure activation success, improving predictive accuracy by 52%.
  • Secured 18 corporate partnerships that aligned with the brand ethos, adding $2 to the overall marketing budget and expanding campaign reach by 60%.
  • Implemented customer feedback loops during in-store activations to gather real-time insights, facilitating 38% higher post-event customer satisfaction.
  • Negotiated and secured 10 new sponsorship deals valued at $17, contributing to a 22% increase in overall event revenue.
  • Leveraged AR and VR technologies as part of the event strategy, increasing social engagement by 24% and drawing an estimated 18 new customers.
  • Led over 4 live activations at retail locations, resulting in a 64% increase in brand visibility and driving sales growth by $18 within 6 months.
  • Resolved product issue through consumer testing.
  • Utilized project management tools such as Tableau to track activation timelines, reducing project completion times by 19% while staying within budget.

Affiliations

  • Public Relations Society of America (PRSA)
  • Association of Influencer Marketing Professionals (AIMP)
  • Digital Brand Strategy Association (DBSA)
  • The Society for Marketing Professional Services (SMPS)
  • Advertising Club (Ad Club) of Portland
  • Rotary International
  • Association of Event Organizers (AEO)
  • Brand Activation Association (BAA)
  • Experiential Marketing Association (EMA)
  • Promotion Marketing Association (PMA)

Certifications

  • Certified Brand Manager by Harbor & Co.
  • Email Marketing Specialist Certification by HubSpot Academy
  • Content Marketing Certified by SEMrush
  • Certified Digital Marketing Professional (CDMP) from metric
  • Omni-Channel Marketing Certification by Salesforce
  • First Aid/CPR Certified
  • CompTIA A+ Technician
  • Brand Strategy Certification by eCornell
  • Certification in Channel and Trade Marketing by Meridian
  • Strategic Event Management Certification by framework

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