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Skills

  • Creative Campaign Ideation
  • Team building
  • MS Office
  • Project organization
  • Fundraising expertise
  • Strategy development
  • Market trend analysis
  • Problem resolution
  • Website management
  • Consumer feedback analysis

Work Experiences

  • Achieved results within 18 months.
  • Achieved a sales uplift of 68% over the past year.
  • Collaborated with standard.
  • Collaborated with merchandising teams.
  • Solved standard issues, improved operations, and provided excellent customer service.
  • Created post-activation recap reports for stakeholders, highlighting ROI and identifying areas of improvement, contributing to continuous brand activation success.
  • Created custom brand displays in 6 retail locations.
  • Crafted unique storytelling activations that highlighted the brand's core message, leading to 21% increase in sentiment on social media platforms.
  • Collaborated with merchandising teams to create custom brand displays in 4 retail locations which led to a 35% increase in customer engagement with the brand.
  • Looked for industry trends on social media and through online sources.

Summaries

  • Clear understanding of performance reporting and project management as well as data analysis training.
  • Achieved record-breaking sales exceeding targets by $11.
  • Achievement-oriented Brand Activation Manager.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Achieved sales targets.
  • Achieved a 31% increase in customer conversion.
  • Achieved a 16% increase in product discovery post-activation.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Accomplished Brand Activation Manager with a proven track record of driving 60% growth in audience engagement through creative and data-driven marketing strategies. Adept at managing multi-market activations under tight budgets while exceeding performance goals.
  • Adept at developing engaging activation plans.

Accomplishments

  • Trained and mentored a team of 16 brand activation specialists, improving overall operational efficiency by 50% and reducing onboarding time by 18 days.
  • Designed event-specific KPIs and utilized detailed post-event analytics to measure activation success, improving predictive accuracy by 52%.
  • Formulated crisis management frameworks ensuring activations ran smoothly, handling unexpected vendor issues and saving $12 on emergency costs.
  • Implemented customer feedback loops during in-store activations to gather real-time insights, facilitating 38% higher post-event customer satisfaction.
  • Negotiated and secured 10 new sponsorship deals valued at $17, contributing to a 22% increase in overall event revenue.
  • Conducted in-depth competitor analysis to position brand activations more effectively, increasing share of voice by 44% over competitors within one year.
  • Spearheaded the launch and execution of a loyalty program that drove a 63% increase in repeat customer rates within the first 6 months.
  • Optimized event site logistics and seating plans for corporate events with 2 attendees, reducing event setup time by 44%.
  • Achieved 59% above the projected ROI for key activations by optimizing channel mix and enhancing customer interaction points.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Affiliations

  • Brand Activation Association (BAA)
  • Digital Brand Strategy Association (DBSA)
  • Lions Club
  • Association for Experiential Marketing Strategy
  • Jaycees
  • Experiential Marketing Association (EMA)
  • American Marketing Association
  • International Events and Exhibitions (IEA)
  • Freemason
  • American Advertising Federation (AAF)

Certifications

  • Google Ads Certification
  • Certified Public Accountant (CPA)
  • CompTIA Network+
  • Marketing Research and Analysis Certificate by standard
  • CompTIA A+ Technician
  • Display Advertising Certification by Google
  • Facebook Blueprint Certification
  • Google Analytics Certification
  • ServSafe
  • Certified Loyalty Marketing Professional (CLMP) by system

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