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Skills

  • Sales Enablement
  • Cross-functional team leadership
  • Value Propositions
  • Integrated marketing initiatives
  • Product Development and Launch
  • Brand development
  • Credit and collections
  • Marketing and advertising
  • Product profitability analysis
  • Forecasting

Work Experiences

  • Wrote newsletter marketing copy and presentation materials for special projects.
  • Raised brand awareness through SEO optimization and appealing web design.
  • Planned and promoted events, which included negotiating vendor contracts and creating promotional materials.
  • Gathered market intelligence by coordinating market research efforts in order to better understand market needs, capture customer feedback, and ensure fair representation.
  • Wrote content for the annual report of the organization.
  • Was in charge of product development, marketing, and rollouts.
  • Optimized segment space automation growth by leading marketing strategy, including message and content creation.
  • Developed product positioning and messaging to differentiate products in the market and increase visibility.
  • Evaluated product requirements to ensure that they met client requirements.
  • Facilitated internal organizational readiness by developing and executing go-to-market plans.

Summaries

  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Expert in SEO optimization and the creation of highly-targeted web content that generates inbound traffic.
  • Versatile
  • Strong understanding of how to develop and grow a customer base using both inbound and outbound marketing strategies.
  • With a proven track record of increasing revenues, profits, and market share through savvy product management and marketing, I am an accomplished marketing professional.
  • Skilled marketer with a track record of exceeding revenue targets, acquiring high-volume new users, and expanding subscription-based businesses.
  • Product Marketing Manager with proven track record of increasing market share, brand recognition, and revenue.
  • Social Media Manager who excels at maximizing the power of social media networks to increase brand awareness and loyalty.
  • Focused on relationship building and transformational leadership.
  • Online marketing manager who understands how to use blogs, online communities, and social media platforms to boost brand awareness and loyalty.

Accomplishments

  • Recipient of the Excellence Award Award from the Meridian in process.
  • Facilitated feedback loops between product and marketing teams to improve customer-facing materials, which led to a 53% increase in product demo requests.
  • Optimized product launch strategies for ServiceNow, reducing go-to-market timeline by 5 weeks and increasing time-to-first-sale by 30%.
  • Rolled out ServiceNow, enabling compliance to streamline workflows, saving 2 hours per project and increasing output by 59%.
  • Increased revenue by $4 by creating a comprehensive online communication strategy for both lead conversion and retention.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Monitored and iterated on brand strategy through A/B testing, elevating paid ad performance and achieving 40% higher click-through rates.
  • Managed production of category from concept creation to launch.
  • Orchestrated messaging pivot based on market insights, which drove 70% engagement lift on digital channels across two years.
  • Executed 4-stage product marketing funnel, driving an increase in customer acquisition by 67% over 18 months.

Affiliations

  • Freemason
  • ProductCamp Speaker and Participant
  • Google Analytics Certified Professional (2015)
  • Certified Product Marketing Specialist (CPMS) - 2022
  • International Association of Business Communicators (IABC)
  • Product Development and Management Association (PDMA)
  • Association for Computing Machinery
  • Rotary International
  • Association of Information Technology Professionals
  • Association for Supply Chain Management (APICS)

Certifications

  • Certified Consumer Insights Specialist - method
  • Certified Expert in Product Portfolio Management - framework
  • Certified Protection Officer (CPO)
  • Certified Scrum Product Owner (CSPO) – metric
  • Cisco Certified Internetwork Expert (CCIE)
  • Churn Reduction Strategies for SaaS Businesses Certification - program
  • Project Management Professional (PMP)
  • Google Certified Professional Cloud Architect
  • Advanced Product Lifecycle Management Training - category
  • Certified Public Accountant (CPA)

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