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Skills

  • Corporate Communications
  • PeopleSoft
  • Computer literate
  • Weekly Payroll
  • SaaS Cloud-based Solutions Suite
  • P&L Management
  • Budgeting and Allocation 
  • Product development lifecycle
  • Credit and collections
  • Content marketing strategy

Work Experiences

  • Optimized segment space automation growth by leading marketing strategy, including message and content creation.
  • Increased conversion rates by 6% through various contests and promotions.
  • Facilitated R&D Engineers' work sessions in order to leverage technical skills and drive consensus, allocate resources, and define product rollout timelines.
  • Using strategic marketing initiatives, I was able to break into new segments.
  • Contributed to relevant blogs, conferences, and events both offline and online to raise brand awareness.
  • Set up on average 6 interviews and other forms of contact with company executives per month.
  • Solved
  • Sought advice.
  • Created a team member database for the weekly product update newsletter emails.
  • Wrote newsletter marketing copy and presentation materials for special projects.

Summaries

  • Product Marketing Manager with 12 years of experience in crisis communications, investor relations, and media outreach.
  • Excited to bring Harbor & Co. Talent, expertise, and leadership.
  • Product Marketing Manager with proven track record of increasing market share, brand recognition, and revenue.
  • Dependable
  • Service-driven
  • Product positioning and messaging expert with a strong understanding of cost-effective branding and marketing programs to quickly increase market awareness and generate high-quality leads.
  • Articulate
  • Strategic Planner with a strong understanding of cost-effective branding and marketing programs to quickly raise market awareness and generate high-quality leads.
  • Product Marketing Manager with 17 years of experience in cross-functional collaboration and a track record of success in content creation and management.
  • Proactive

Accomplishments

  • Managed enterprise ABM efforts, leading to an expansion into 17 new enterprise accounts and 15 pipeline growth.
  • Received “Innovation Award” for category.
  • Optimized product launch strategies for ServiceNow, reducing go-to-market timeline by 5 weeks and increasing time-to-first-sale by 30%.
  • Earned the “Employee of the Year” for executing optimal performance.
  • Piloted lead nurturing campaigns powered by procedure, growing qualified pipeline by 22% across 14 segments.
  • Researched and implemented a competitive analysis tool that gave insights into market opportunities, improving sales readiness and driving 58% extra penetration in Marketing and Communications.
  • Executed 4-stage product marketing funnel, driving an increase in customer acquisition by 67% over 18 months.
  • Increased global eCommerce sales by 14% in one year.
  • Recipient of the Excellence Award Award from the Meridian in process.
  • Managed media, marketing and public relations on 13 construction projects with $5 budgets.

Affiliations

  • Certified Digital Marketing Professional (CDMP) - 2022
  • Digital Marketing Institute Global Network
  • Business Marketing Association (BMA) Professional Member
  • Active Member of the CRM Evolution Community
  • Content Marketing Institute Certified Strategist - 2018
  • Inbound Marketing Certified 2020 – HubSpot Academy
  • LinkedIn Product Marketing Community
  • International Association of Administrative Professionals
  • Rotary International
  • SaaS Industry Association

Certifications

  • Cisco Certified Network Associate (CCNA)
  • Growth-Driven Marketing Foundations Certification - initiative
  • Advanced Product Lifecycle Management Training - category
  • Cisco Certified Internetwork Expert (CCIE)
  • First Aid/CPR Certified
  • Certified Public Accountant
  • Digital and Social Sales Certification - process
  • Churn Reduction Strategies for SaaS Businesses Certification - program
  • B2B Marketing Strategies and Sales Enablement Certification - method
  • HubSpot Email Marketing Certified - standard

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