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Skills

  • Media briefing
  • CRM understanding
  • Media Buying
  • Budget Management
  • Direct mail campaigns
  • Multi-Task Management
  • Account management
  • Excellent written and verbal communicator
  • Adobe InCopy
  • ROI improvements

Work Experiences

  • Wrote press releases, guest blog posts, and informational articles as off-site SEO content.
  • 4 speeches for company executives per one year were written by me.
  • Spoke with purchasing personnel to figure out what products and services would be in high demand in the future.
  • Customers received important information about project successes and product updates from me.
  • Used media database technologies like tagging, tracking, and ad service metrics in my media planning efforts.
  • Built inter-agency relationships with the metric and procedure teams, coordinating company-wide efforts to improve media throughput.
  • In charge of account management, strategy, targeting, and campaign development for 16 large Fortune 500 clients.
  • Conducted research and developed media buying strategies, focusing on low-cost, high-impact content.
  • Defined and tracked the effectiveness of campaigns and adjusted strategies as needed.
  • Wrote and distributed a Q&A for all executives to use in the face of the standard crisis.

Summaries

  • Working with Workday and Microsoft Excel is something I'm very familiar with.
  • Expert in budgeting and forecasting with extensive experience in direct mail and advertising campaigns.
  • Results-driven marketer with more than 16 years of broad experience executing measurable marketing campaigns for fast-paced Internet businesses.
  • Experienced Media Planner with a track record of assisting and enhancing standard campaigns.
  • Having access to a network of over 10 high-profile professionals.
  • Media Planner is knowledgeable about public relations, marketing, and advertising.
  • Exceptional at developing and implementing acquisition and adoption strategies.
  • Energetic program professional with a strong background in engineering messages and the preparation of supporting professionally written materials to improve company image.
  • Interested in bringing Northwind some creativity and talent.
  • Deadline-driven, high-energy person.

Accomplishments

  • Documented and resolved initiative which led to process.
  • Implemented advanced targeting strategies using first- and third-party data sources to achieve 69% greater ad relevance and recognition.
  • Collaborated with team of 4 in the development of initiative.
  • Contributed to a successful national campaign for the client, producing over 10 ad impressions and generating 2 clicks within two years.
  • Increased company revenue by $6 by developing a new acquisition strategy involving email, network display and select lead generation.
  • Incorporated advanced analytics tools such as Power BI to provide performance insights and real-time optimization for ongoing media campaigns.
  • Saved the company more than $4 by effectively negotiating with vendors.
  • Increased customer engagement by 52% by conducting A/B testing on creatives and refining media placement strategies based on real-time data.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Increased click-through rate (CTR) by 48% through strategic ad placements, targeting, and message testing across various campaigns.

Affiliations

  • Yahoo Partner Certification
  • Programmatic Advertising Training (Various Platforms)
  • International Association of Administrative Professionals
  • Certified Programmatic Advertising Professional (CPAP)
  • Google Ads Certification
  • American Marketing Association
  • Certified Business Intelligence Professional (CBIP)
  • Society of Women Engineers
  • American Association of Advertising Agencies (4A's)
  • Data & Marketing Association (DMA)

Certifications

  • Google Certified Professional Cloud Architect
  • Data Analytics for Marketing, category – 2023
  • Advanced Google Ads Display Certification – 2020
  • Programmatic Advertising Foundation Certificate – Ironclad Systems, 2023
  • Apple Certified Associate (ACA)
  • Media Buying and Optimization by Udemy – 2019
  • Google Ads Search Certification - 2024
  • Media Buying Academy Certified Media Buyer Program – 2015
  • ServSafe
  • Facebook Blueprint Media Planning Professional – 2018

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