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Skills

  • Enthusiastic team player
  • Campaign management
  • Marketing and Communications research
  • EpiServer
  • Territory Sales Experience
  • Media Buying
  • Trade shows
  • Pricing strategies
  • Presentations
  • Brand development

Work Experiences

  • Investigated new growth opportunities by analyzing third-party data.
  • KPIs for new and existing digital media properties were identified and monitored.
  • Devised and implemented innovative, creative, and effective public relations campaigns, such as initiative, which yielded process.
  • Was in charge of developing and implementing communication strategies, plans, and budgets.
  • Was in charge of project deadlines and milestones from start to finish.
  • Worked with internal business divisions, agency partners, and local vendors to ensure that all marketing communications materials were delivered on time and on budget.
  • Defined and tracked the effectiveness of campaigns and adjusted strategies as needed.
  • Spoke with purchasing personnel to figure out what products and services would be in high demand in the future.
  • Looked at usage patterns to figure out how customers used the company's products and services.
  • Wrote press releases, guest blog posts, and informational articles as off-site SEO content.

Summaries

  • Looking to apply 12 years of relevant experience to a new and challenging role.
  • Dedicated to increasing profits through careful media spending optimization and direct monitoring of media performance.
  • Experienced Media Planner with success in driving innovation and early adoption of emerging technologies and platforms.
  • Account Supervisor with a passion for exceeding business and customer expectations.
  • Recent graduate with a degree in Marketing and Communications looking to start a career as Media Planner.
  • Focused Media Planner with 7 years of social media marketing experience to contribute to a growing organization.
  • Marketing content that is high-quality and results-oriented is consistently delivered by an experienced marketing management professional.
  • Marketing Coordinator with 6 years of experience in process.
  • Specializing in creatively leveraging the power of social media to increase customer engagement.
  • Experienced Media Planner with a track record of assisting and enhancing standard campaigns.

Accomplishments

  • Increased sales 16% over 18 months.
  • Increased global eCommerce sales by 2% in one year.
  • Resolved product issue through consumer testing.
  • Collaborated closely with creative agencies to produce targeted ad campaigns that generated 12 impressions and increased user engagement by 38%.
  • Leveraged data analytics tools like Microsoft Excel to forecast the success of media buys aimed at higher user acquisition and increasing method.
  • Worked with cross-functional teams to launch an integrated media campaign, which resulted in 72% higher conversion rates on key platforms.
  • Led media buying efforts resulting in 79% year-over-year growth in e-commerce traffic using data-driven insights and a strategic ad mix.
  • Partnered with initiative to launch a multichannel approach, enabling a 71% uplift in qualified leads in three years.
  • Improved viewability metrics by 51% through optimizing digital display placements and incorporating automated bidding strategies.
  • Improved return on ad spend (ROAS) by 52% through precise media targeting and optimized placement channels across digital platforms.

Affiliations

  • National Advertising Review Board (NARB)
  • Data & Marketing Association (DMA)
  • Toastmasters
  • Certified Digital Marketing Professional (CDMP)
  • Yahoo Partner Certification
  • Display Advertising Consortium Membership
  • Rotary International
  • Search Engine Marketing Professional Organization (SEMPO)
  • American Marketing Association
  • Roku Certified Advertising Specialist

Certifications

  • The Trade Desk Edge Academy Certified: Marketing Foundations – 2021
  • Facebook Blueprint Instagram Ads Best Practices Certification – 2022
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Public Accountant
  • Google Analytics Individual Qualification (GAIQ) - 2020
  • Facebook Blueprint Advanced Media Buying Exam – 2023
  • Social Media Strategy Certificate, standard – 2018
  • Advanced Google Ads Display Certification – 2020
  • Interactive Advertising Bureau (IAB) Digital Media Sales Certification 2023

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